{"id":13078,"date":"2026-05-11T12:29:17","date_gmt":"2026-05-11T12:29:17","guid":{"rendered":"https:\/\/smart-team.io\/marqueting-outsourcing\/gestio-de-canals\/estrategia-i-planificacio-digital\/"},"modified":"2026-10-19T18:51:06","modified_gmt":"2026-10-19T18:51:06","slug":"estrategia-digital","status":"publish","type":"page","link":"https:\/\/smart-team.io\/ca\/marqueting-b2b\/estrategia\/estrategia-digital\/","title":{"rendered":"Estrat\u00e8gia digital"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:70px;--awb-padding-bottom:40px;--awb-padding-top-small:40px;--awb-padding-bottom-small:24px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1508px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 62;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"Il\u00b7lustraci\u00f3 editorial de Estrat\u00e8gia digital\" title=\"estrategia-digital\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital.webp\" class=\"lazyload img-responsive wp-image-19316 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-top-small:60px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:19px;--awb-text-transform:none;--awb-text-color:var(--awb-color5);--awb-margin-bottom:0px;\"><p>Estrat\u00e8gia \u00b7 Estrat\u00e8gia digital<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\">Quan la web i les xarxes van cadascuna pel seu compte<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">La web \u00e9s una targeta de visita que gaireb\u00e9 no genera contactes.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Es publica a LinkedIn quan hi ha temps i sense un objectiu clar.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Heu provat campanyes de Google o LinkedIn sense saber si van funcionar.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Els enginyers i compradors que busquen prove\u00efdor a Google no us troben.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Els contactes que arriben per la web no tenen seguiment.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">No sabeu quin canal digital mereix el pressupost.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:90px;--awb-padding-top-small:24px;--awb-padding-bottom-small:56px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1508px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:05px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;font-size:1em;\">Cada canal<br \/>amb el seu paper<br \/>a la venda<span style=\"color: #70ed7c;\">.<\/span><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:60px;--awb-padding-top-small:40px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 st-steps-lead\" style=\"--awb-content-alignment:justify;--awb-font-size:18px;--awb-text-transform:var(--awb-typography2-text-transform);\"><p>En la venda industrial, el comprador investiga a internet molt abans de trucar a un prove\u00efdor. Definim quin paper tenen la web, el SEO, LinkedIn, l\u2019email i les campanyes en la vostra venda, en quin ordre activar-los i com mesurar-los, perqu\u00e8 el digital generi contactes de qualitat i no nom\u00e9s visites.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column st-step\" style=\"--awb-padding-top:28px;--awb-padding-right:28px;--awb-padding-bottom:28px;--awb-padding-left:28px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:18px 18px 18px 18px;--awb-width-large:33.333333333333%;--awb-margin-top-large:40px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 st-step-num\"><p>01<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pas 1<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong>Punt de partida digital<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Revisem web, posicionament als cercadors, LinkedIn, campanyes i dades de contactes, i ho comparem amb la compet\u00e8ncia.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column st-step\" style=\"--awb-padding-top:28px;--awb-padding-right:28px;--awb-padding-bottom:28px;--awb-padding-left:28px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:18px 18px 18px 18px;--awb-width-large:33.333333333333%;--awb-margin-top-large:40px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 st-step-num\"><p>02<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_bottom_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pas 2<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong>Disseny de l\u2019estrat\u00e8gia<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Decidim quins canals activar, amb quin objectiu, quins continguts i quin pressupost, segons com compra el vostre client.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column st-step\" style=\"--awb-padding-top:28px;--awb-padding-right:28px;--awb-padding-bottom:28px;--awb-padding-left:28px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:18px 18px 18px 18px;--awb-width-large:33.333333333333%;--awb-margin-top-large:40px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 st-step-num\"><p>03<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color7);--button_gradient_bottom_color:var(--awb-color7);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pas 3<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong>Pla i mesura<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p>Convertim l\u2019estrat\u00e8gia en un calendari d\u2019accions amb indicadors i revisions peri\u00f2diques.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling st-serv\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:90px;--awb-padding-top-small:56px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1508px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:38px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">Qu\u00e8 defineix l\u2019estrat\u00e8gia<\/h2><\/div><div class=\"fusion-text fusion-text-9 st-serv-lead\" style=\"--awb-content-alignment:center;\"><p>Les decisions que ordenen la vostra pres\u00e8ncia digital.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch st-card\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"Paper de la web\" title=\"estrategia-digital-c1\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c1.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c1.webp\" class=\"lazyload img-responsive wp-image-19309 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c1-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c1-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c1-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c1-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c1.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\">Paper de la web<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Qu\u00e8 ha d\u2019aconseguir la web: que us trobin, que entenguin qu\u00e8 fabriqueu i que demanin una oferta.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch st-card\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"Cercadors\" title=\"estrategia-digital-c2\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c2.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c2.webp\" class=\"lazyload img-responsive wp-image-19310 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c2-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c2-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c2-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c2-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c2.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\">Cercadors<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Qu\u00e8 busquen enginyers i compradors quan necessiten el que fabriqueu, i com apar\u00e8ixer en aquestes cerques.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch st-card\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"LinkedIn\" title=\"estrategia-digital-c3\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c3.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c3.webp\" class=\"lazyload img-responsive wp-image-19311 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c3-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c3-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c3-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c3-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c3.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\">LinkedIn<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Com fer servir la p\u00e0gina d\u2019empresa i els perfils de l\u2019equip per arribar a qui decideix.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch st-card\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"Continguts\" title=\"estrategia-digital-c4\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c4.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c4.webp\" class=\"lazyload img-responsive wp-image-19312 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c4-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c4-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c4-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c4-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c4.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\">Continguts<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Fitxes, casos, articles t\u00e8cnics i v\u00eddeos que responen els dubtes del comprador industrial.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch st-card\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"Campanyes i email\" title=\"estrategia-digital-c5\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c5.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c5.webp\" class=\"lazyload img-responsive wp-image-19313 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c5-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c5-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c5-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c5-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c5.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\">Campanyes i email<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Quan invertir en publicitat o en email, amb quin missatge i per a quin segment.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch st-card\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"Mesura\" title=\"estrategia-digital-c6\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c6.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c6.webp\" class=\"lazyload img-responsive wp-image-19314 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c6-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c6-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c6-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c6-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-c6.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\">Mesura<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Indicadors que connecten cada canal amb contactes, ofertes i comandes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-background-color:hsla(var(--awb-color8-h),var(--awb-color8-s),calc(var(--awb-color8-l) + 10%),var(--awb-color8-a));--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%28166%2C171%2C205%2C1%29%22%2F%3E%3C%2Fsvg%3E);opacity: 0.2 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1508px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top:3em;--awb-padding-bottom:4.5em;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordian-1 .panel-title a{font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){color:var(--awb-color1);}.fusion-accordian  #accordian-1 .toggle-content{color:var(--awb-color1);font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);}.fusion-accordian #accordian-1 .fa-fusion-box { background-color: var(--awb-color7) !important;border-color: var(--awb-color7) !important;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-1 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a.hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title a.active{ color: var(--awb-color2) !important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title .active .fa-fusion-box { background-color: var(--awb-color2)!important;border-color: var(--awb-color2)!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13346 estrategia-i-planificacio-digital gestion-de-canales \"><span class=\"entry-title rich-snippet-hidden\">Per qu\u00e8 necessito una estrat\u00e8gia abans de comen\u00e7ar a fer m\u00e0rqueting digital?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T12:42:48+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13346\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-13346\" href=\"#collapse-1-13346\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Per qu\u00e8 necessito una estrat\u00e8gia abans de comen\u00e7ar a fer m\u00e0rqueting digital?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13346\" aria-labelledby=\"faq_1-13346\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Perqu\u00e8 sense estrat\u00e8gia, cada acci\u00f3 \u00e9s un experiment a\u00efllat. L&#8217;estrat\u00e8gia defineix cap a on vas, quins canals fer servir, amb quins missatges i com mesurar si est\u00e0s avan\u00e7ant. Sense aquest marc, \u00e9s f\u00e0cil gastar temps i pressupost sense veure resultats clars.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13348 estrategia-i-planificacio-digital \"><span class=\"entry-title rich-snippet-hidden\">Qu\u00e8 diferencia una estrat\u00e8gia digital d\u201fun pla de continguts?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T12:43:13+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13348\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-13348\" href=\"#collapse-1-13348\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u00e8 diferencia una estrat\u00e8gia digital d\u201fun pla de continguts?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13348\" aria-labelledby=\"faq_1-13348\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>El pla de continguts \u00e9s una part de lestrat\u00e8gia, no lestrat\u00e8gia en si. L&#8217;estrat\u00e8gia digital inclou objectius de negoci, posicionament, selecci\u00f3 de canals, missatges clau, recursos i m\u00e8triques. El pla de continguts \u00e9s una de les eines que lexecuta.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13350 estrategia-i-planificacio-digital \"><span class=\"entry-title rich-snippet-hidden\">Cada quant de temps cal revisar l&#8217;estrat\u00e8gia?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T12:43:31+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13350\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-13350\" href=\"#collapse-1-13350\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Cada quant de temps cal revisar l&#8217;estrat\u00e8gia?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13350\" aria-labelledby=\"faq_1-13350\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Com a m\u00ednim, de manera trimestral. El mercat canvia, els algorismes evolucionen i els objectius del negoci s&#8217;hi ajusten. Una estrat\u00e8gia que no es revisa es queda obsoleta. Nosaltres incorporem revisions peri\u00f2diques com a part del proc\u00e9s, no com un extra.   <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13352 estrategia-i-planificacio-digital \"><span class=\"entry-title rich-snippet-hidden\">L&#8217;estrat\u00e8gia digital pot funcionar sense alinear-la amb l&#8217;equip de vendes?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T12:44:00+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13352\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-13352\" href=\"#collapse-1-13352\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">L&#8217;estrat\u00e8gia digital pot funcionar sense alinear-la amb l&#8217;equip de vendes?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13352\" aria-labelledby=\"faq_1-13352\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>En teoria s\u00ed, a la pr\u00e0ctica no. A B2B, m\u00e0rqueting i vendes comparteixen el mateix objectiu: generar negoci. Si no estan alineats en missatges, perfils de client i processos, el m\u00e0rqueting genera leads que vendes no converteix, i lesfor\u00e7 es perd.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13354 estrategia-i-planificacio-digital \"><span class=\"entry-title rich-snippet-hidden\">Quant de temps triga a veure&#8217;s l&#8217;impacte d&#8217;una estrat\u00e8gia digital ben executada?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T12:46:24+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13354\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-13354\" href=\"#collapse-1-13354\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quant de temps triga a veure&#8217;s l&#8217;impacte d&#8217;una estrat\u00e8gia digital ben executada?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13354\" aria-labelledby=\"faq_1-13354\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Dep\u00e8n dels canals i els objectius. Accions de paid mitjana poden generar resultats en setmanes; SEO o construcci\u00f3 dautoritat requereixen mesos. Per aix\u00f2 dissenyem estrat\u00e8gies amb accions a curt, mitj\u00e0 i llarg termini per no dependre d&#8217;un sol canal ni d&#8217;un \u00fanic termini.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13356 estrategia-i-planificacio-digital \"><span class=\"entry-title rich-snippet-hidden\">L&#8217;estrat\u00e8gia l&#8217;executeu vosaltres o nom\u00e9s la definiu?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T12:47:39+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13356\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-13356\" href=\"#collapse-1-13356\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">L&#8217;estrat\u00e8gia l&#8217;executeu vosaltres o nom\u00e9s la definiu?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13356\" aria-labelledby=\"faq_1-13356\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Podem fer totes dues coses. Hi ha clients que nom\u00e9s necessiten l&#8217;estrat\u00e8gia i l&#8217;executen internament; uns altres ens demanen que portem tamb\u00e9 l&#8217;execuci\u00f3 completa. Adaptem el model de treball al que necessita la teva empresa a cada moment.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling st-res\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-padding-top-small:56px;--awb-padding-bottom-small:56px;--awb-margin-top:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1508px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-top-small:60px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\">Qu\u00e8 canvia amb una estrat\u00e8gia digital clara<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-content-alignment:justify;\"><p>El digital deixa de ser un aparador i comen\u00e7a a portar oportunitats.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Us troben els qui busquen el que fabriqueu.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Cada canal t\u00e9 un objectiu i un pressupost.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Els contactes de la web arriben a vendes i es segueixen.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Sabeu quin canal porta oportunitats i quin no.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">La pres\u00e8ncia digital creix de manera ordenada.<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-object-position:42% 47%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"753\" alt=\"Il\u00b7lustraci\u00f3 de l\u2019equip treballant\" title=\"estrategia-digital-res\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-res.webp\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-res.webp\" class=\"lazyload img-responsive wp-image-19315 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27753%27%20viewBox%3D%270%200%201000%20753%27%3E%3Crect%20width%3D%271000%27%20height%3D%27753%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-res-200x151.webp 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-res-400x301.webp 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-res-600x452.webp 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-res-800x602.webp 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-digital-res.webp 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":13058,"parent":5265,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-13078","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/13078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/comments?post=13078"}],"version-history":[{"count":10,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/13078\/revisions"}],"predecessor-version":[{"id":19370,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/13078\/revisions\/19370"}],"up":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/5265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media\/13058"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media?parent=13078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}