{"id":15409,"date":"2026-06-26T12:26:41","date_gmt":"2026-06-26T12:26:41","guid":{"rendered":"https:\/\/smart-team.io\/marqueting-b2b\/email-marqueting\/analisi-i-optimitzacio-de-metriques\/"},"modified":"2026-07-06T15:42:04","modified_gmt":"2026-07-06T15:42:04","slug":"analisi-optimitzacio-metriques","status":"publish","type":"page","link":"https:\/\/smart-team.io\/ca\/marqueting-b2b\/email-marqueting\/analisi-optimitzacio-metriques\/","title":{"rendered":"An\u00e0lisi i Optimitzaci\u00f3 de M\u00e8triques"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5em;--awb-padding-bottom:5em;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 93;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1435\" alt=\"An\u00e0lisi i optimitzaci\u00f3 de metriques\" title=\"An\u00e0lisi i optimitzaci\u00f3 de metriques\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-scaled.jpg\" class=\"lazyload img-responsive wp-image-15601 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271435%27%20viewBox%3D%270%200%202560%201435%27%3E%3Crect%20width%3D%272560%27%20height%3D%271435%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-200x112.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-400x224.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-600x336.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-800x448.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-1200x673.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-y-optimizacion-de-metricas-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-top-small:60px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 sm-text-align-center fusion-text-no-margin\" style=\"--awb-font-size:19px;--awb-text-transform:capitalize;--awb-text-color:var(--awb-color5);--awb-margin-bottom:0px;\"><p><strong><em>Curiosos \u2013 Digitals \u2013 Compromesos<\/em><\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left sm-text-align-center\" style=\"margin:0;text-transform:none;\"><b>El que no es mesura no es pot millorar<\/b><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>M\u00e8triques que importen: <\/b>Ens enfoquem als indicadors amb impacte comercial real, no en n\u00fameros que es veuen b\u00e9 en un informe per\u00f2 no diuen res.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>An\u00e0lisi en temps real: <\/b>Monitoritzem el rendiment de cada campanya des del moment de l&#8217;enviament per detectar problemes i oportunitats de manera immediata.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Decisions basades en dades: <\/b>Cada ajustament a l&#8217;estrat\u00e8gia de correu electr\u00f2nic parteix d&#8217;evid\u00e8ncia concreta, no de suposicions ni d&#8217;intu\u00efci\u00f3.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Optimitzaci\u00f3 cont\u00ednua: <\/b>No esperem que una campanya fracassi per aprendre; ajustem de forma proactiva i sistem\u00e0tica a cada cicle.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Visi\u00f3 integral del canal: <\/b>Analitzem el rendiment del correu electr\u00f2nic en el context del proc\u00e9s comercial complet, no com un canal a\u00efllat.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:5em;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:23px;\"><h2 class=\"fusion-title-heading title-heading-left sm-text-align-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Analitzem obertures, clics i conversions en temps real per optimitzar cada campanya de correu electr\u00f2nic m\u00e0rqueting i maximitzar la seva efectivitat i impacte comercial.<\/b><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:40px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 sm-text-align-center\" style=\"--awb-content-alignment:justify;--awb-font-size:20px;--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">Enviar campanyes sense analitzar els seus resultats \u00e9s repetir els mateixos errors de manera indefinida. Les m\u00e8triques de correu electr\u00f2nic m\u00e0rqueting no s\u00f3n nom\u00e9s n\u00fameros en un dashboard: s\u00f3n senyals sobre qu\u00e8 est\u00e0 funcionant, qu\u00e8 necessita ajustament i on s&#8217;estan perdent oportunitats. Una an\u00e0lisi ben feta converteix cada campanya en aprenentatge acumulat que millora la seg\u00fcent, construint una estrat\u00e8gia de correu electr\u00f2nic que rendeix cada vegada millor amb el temps.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"sm-text-align-center\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Step &#8211; 1<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left sm-text-align-center\" style=\"margin:0;text-transform:none;\"><b>Definici\u00f3 de m\u00e8triques clau i objectius mesurables <\/b><\/h3><\/div><div class=\"fusion-text fusion-text-3 sm-text-align-center\" style=\"--awb-content-alignment:justify;\"><p>Establim quins indicadors s\u00f3n rellevants per als objectius del negoci i configurem el seguiment necessari per capturar les dades que permeten prendre decisions reals.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"sm-text-align-center\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_bottom_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pas 2<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left sm-text-align-center\" style=\"margin:0;text-transform:none;\"><b>An\u00e0lisi peri\u00f2dic de rendiment per campanya i canal <\/b><\/h3><\/div><div class=\"fusion-text fusion-text-4 sm-text-align-center\" style=\"--awb-content-alignment:justify;\"><p>Revisem de forma sistem\u00e0tica els resultats de cada enviament i flux automatitzat, identificant patrons, tend\u00e8ncies i anomalies que requereixen atenci\u00f3 o ajustament.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"sm-text-align-center\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color7);--button_gradient_bottom_color:var(--awb-color7);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pas &#8211; 3<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left sm-text-align-center\" style=\"margin:0;text-transform:none;\"><b>Implementaci\u00f3 de millores i cicle d&#8217;optimitzaci\u00f3<\/b><\/h3><\/div><div class=\"fusion-text fusion-text-5 sm-text-align-center\" style=\"--awb-content-alignment:justify;\"><p>Apliquem els canvis identificats \u2014en assumptes, copy, disseny, segmentaci\u00f3 o freq\u00fc\u00e8ncia\u2014 mesurem el seu impacte en l&#8217;enviament seg\u00fcent i repetim el cicle per a una millora cont\u00ednua i sostinguda.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5em;--awb-padding-bottom:5em;--awb-margin-top:0px;--awb-background-color:var(--awb-color4);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Configuraci\u00f3 de seguiment\" title=\"Configuraci\u00f3 de seguiment\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-scaled.jpg\" class=\"lazyload img-responsive wp-image-15602 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Configuracion-del-seguimiento-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Configuraci\u00f3 del seguiment i atribuci\u00f3<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Definim i configurem els par\u00e0metres de seguiment necessaris per capturar correctament les dades de cada campanya: obertures, clics, conversions, baixes i rebots, amb atribuci\u00f3 adequada al canal de correu electr\u00f2nic.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"An\u00e0lisi de m\u00e8triques\" title=\"An\u00e0lisi de m\u00e8triques\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-scaled.jpg\" class=\"lazyload img-responsive wp-image-15603 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-metricas-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>An\u00e0lisi de m\u00e8triques de lliurament<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Revisem taxes de rebot, queixes de correu brossa i reputaci\u00f3 del domini remitent per detectar problemes t\u00e8cnics que afecten l&#8217;arribada dels correus electr\u00f2nics abans que es converteixin en un problema greu.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" title=\"An\u00e0lisi d&#8217;engagement\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-scaled.jpg\" class=\"lazyload img-responsive wp-image-15604 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-engagement-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>An\u00e0lisi d&#8217;engagement per campanya i segment<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Avaluem taxes d&#8217;obertura, clic i temps de lectura per campanya, tipus de contingut i segment d&#8217;audi\u00e8ncia per identificar quins missatges i formats generen m\u00e9s interacci\u00f3 amb cada perfil de contacte.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"An\u00e0lisi de conversi\u00f3\" title=\"An\u00e0lisi de conversi\u00f3\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-scaled.jpg\" class=\"lazyload img-responsive wp-image-15605 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Analisis-de-conversion-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>An\u00e0lisi de conversi\u00f3 i atribuci\u00f3 comercial<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Mesurem quants contactes que interactuen amb els correus electr\u00f2nics avancen cap a una oportunitat comercial concreta, per connectar el rendiment del canal de correu electr\u00f2nic amb els resultats de negoci reals.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Reports peri\u00f2dics accionables\" title=\"Reports peri\u00f2dics accionables\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-scaled.jpg\" class=\"lazyload img-responsive wp-image-15606 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/Reportes-periodicos-accionables-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Reports peri\u00f2dics accionables<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Elaborem informes clars amb les dades m\u00e9s rellevants de cada per\u00edode, acompanyats d&#8217;interpretaci\u00f3 i recomanacions concretes per al cicle seg\u00fcent, sense aclaparar amb m\u00e8triques secund\u00e0ries.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"testing a b\" title=\"testing a b\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-scaled.jpg\" class=\"lazyload img-responsive wp-image-15607 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/testing-a-b-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Testing A\/B i experimentaci\u00f3 sistem\u00e0tica<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Dissenyem i executem tests A\/B sobre assumptes, copy, disseny, horaris d&#8217;enviament i trucades a l&#8217;acci\u00f3 per prendre decisions d&#8217;optimitzaci\u00f3 basades en evid\u00e8ncia, no en prefer\u00e8ncies.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-background-color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 10%),var(--awb-color6-a));--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%28166%2C171%2C205%2C1%29%22%2F%3E%3C%2Fsvg%3E);opacity: 0.2 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top:3em;--awb-padding-bottom:3em;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordian-1 .panel-title a{font-size:18px;font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){color:var(--awb-color1);}.fusion-accordian  #accordian-1 .toggle-content{color:var(--awb-color1);font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .fa-fusion-box { background-color: var(--awb-color5) !important;border-color: var(--awb-color5) !important;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-1 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a.hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title a.active{ color: var(--awb-color2) !important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title .active .fa-fusion-box { background-color: var(--awb-color2)!important;border-color: var(--awb-color2)!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-15345 analisi-i-optimitzacio-de-metriques \"><span class=\"entry-title rich-snippet-hidden\">Quines s\u00f3n les m\u00e8triques m\u00e9s importants en email m\u00e0rqueting B2B?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"13\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-26T14:35:13+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-15345\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-15345\" href=\"#collapse-1-15345\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quines s\u00f3n les m\u00e8triques m\u00e9s importants en email m\u00e0rqueting B2B?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-15345\" aria-labelledby=\"faq_1-15345\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span style=\"font-weight: 400;\">Les m\u00e8triques m\u00e9s rellevants a B2B s\u00f3n la taxa de lliurament, la taxa d&#8217;obertura, la taxa de clic, la taxa de conversi\u00f3 i, sobretot, la quantitat de converses comercials generades. Les desubscripcions i les queixes d&#8217;spam s\u00f3n indicadors cr\u00edtics de salut del canal que mai no s&#8217;han d&#8217;ignorar. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-15344 analisi-i-optimitzacio-de-metriques \"><span class=\"entry-title rich-snippet-hidden\">Amb quina freq\u00fc\u00e8ncia cal analitzar els resultats de les campanyes?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"13\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-26T14:36:42+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-15344\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-15344\" href=\"#collapse-1-15344\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Amb quina freq\u00fc\u00e8ncia cal analitzar els resultats de les campanyes?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-15344\" aria-labelledby=\"faq_1-15344\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span style=\"font-weight: 400;\">Cada campanya s&#8217;ha d&#8217;analitzar individualment despr\u00e9s de l&#8217;enviament i l&#8217;estrat\u00e8gia general s&#8217;ha de revisar mensualment. Una an\u00e0lisi trimestral m\u00e9s profunda permet identificar tend\u00e8ncies i ajustar la direcci\u00f3 estrat\u00e8gica amb una perspectiva m\u00e9s \u00e0mplia. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-15343 analisi-i-optimitzacio-de-metriques \"><span class=\"entry-title rich-snippet-hidden\">Qu\u00e8 es considera una bona taxa dobertura en email m\u00e0rqueting B2B?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"13\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-26T14:37:04+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-15343\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-15343\" href=\"#collapse-1-15343\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u00e8 es considera una bona taxa dobertura en email m\u00e0rqueting B2B?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-15343\" aria-labelledby=\"faq_1-15343\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span style=\"font-weight: 400;\">Les taxes varien significativament segons el sector, la mida de la base i el tipus de campanya, per\u00f2 a B2B una taxa d&#8217;obertura entre el 20% i el 35% es considera saludable. El que \u00e9s m\u00e9s rellevant no \u00e9s el nombre absolut, sin\u00f3 l&#8217;evoluci\u00f3 pr\u00f2pia en el temps i la comparaci\u00f3 amb campanyes anteriors del mateix tipus. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-15342 analisi-i-optimitzacio-de-metriques \"><span class=\"entry-title rich-snippet-hidden\">Qu\u00e8 \u00e9s el testing A\/B i per qu\u00e8 \u00e9s \u00fatil en email m\u00e0rqueting?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"13\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-26T14:37:35+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-15342\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-15342\" href=\"#collapse-1-15342\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u00e8 \u00e9s el testing A\/B i per qu\u00e8 \u00e9s \u00fatil en email m\u00e0rqueting?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-15342\" aria-labelledby=\"faq_1-15342\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span style=\"font-weight: 400;\">El testing A\/B consisteix a enviar dues versions d&#8217;un mateix correu electr\u00f2nic amb una variaci\u00f3 concreta -l&#8217;assumpte, el CTA, el disseny- a grups similars de contactes, per identificar quin genera millor resultat. \u00c9s la manera m\u00e9s efectiva de prendre decisions d&#8217;optimitzaci\u00f3 basades en dades reals en comptes d&#8217;opinions. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-15341 analisi-i-optimitzacio-de-metriques \"><span class=\"entry-title rich-snippet-hidden\">Com afecta la taxa de rebot a la reputaci\u00f3 del domini?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"13\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-26T14:38:04+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-15341\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-15341\" href=\"#collapse-1-15341\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Com afecta la taxa de rebot a la reputaci\u00f3 del domini?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-15341\" aria-labelledby=\"faq_1-15341\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span style=\"font-weight: 400;\">Una taxa de rebot alta \u2014especialment de rebots durs, \u00e9s a dir, correus electr\u00f2nics que no existeixen\u2014 perjudica la reputaci\u00f3 del domini remitent i redueix el lliurament de tots els enviaments posteriors. Per aix\u00f2, la neteja peri\u00f2dica de la base de dades i l&#8217;an\u00e0lisi de rebots s\u00f3n part fonamental de l&#8217;an\u00e0lisi de m\u00e8triques. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-15340 analisi-i-optimitzacio-de-metriques \"><span class=\"entry-title rich-snippet-hidden\">L&#8217;an\u00e0lisi de m\u00e8triques inclou recomanacions o nom\u00e9s dades?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"13\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-26T14:38:30+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-15340\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-15340\" href=\"#collapse-1-15340\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">L&#8217;an\u00e0lisi de m\u00e8triques inclou recomanacions o nom\u00e9s dades?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-15340\" aria-labelledby=\"faq_1-15340\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span style=\"font-weight: 400;\">Sempre inclou recomanacions accionables. Un informe amb dades sense interpretaci\u00f3 ni passos seg\u00fcents no aporta valor real al negoci. Cada informe acaba amb accions concretes prioritzades per al per\u00edode seg\u00fcent, perqu\u00e8 l&#8217;equip s\u00e0piga exactament qu\u00e8 ajustar i per qu\u00e8.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-margin-top:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-top-small:60px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left sm-text-align-center\" style=\"margin:0;text-transform:none;\"><div class=\"standard-markdown grid-cols-1 grid &#091;&amp;_&gt; &lt;p&gt;_*&#093;:min-w-0 gap-3\"><b>Qu\u00e8 aconsegueixes amb una an\u00e0lisi i optimitzaci\u00f3 sistem\u00e0tica de les teves campanyes?<\/b><\/div><\/h2><\/div><div class=\"fusion-text fusion-text-12 sm-text-align-center\" style=\"--awb-content-alignment:justify;\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">Passes d&#8217;enviar correus electr\u00f2nics sense saber qu\u00e8 funciona a tenir un <b>canal de correu electr\u00f2nic que millora de forma cont\u00ednua i genera resultats cada vegada m\u00e9s predictibles.<\/b><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Identificar quines campanyes, formats i missatges generen m\u00e9s impacte comercial real.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Detectar problemes de lliurament abans que afectin tota l&#8217;estrat\u00e8gia.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Prendre decisions doptimitzaci\u00f3 basades en dades, no en intu\u00efci\u00f3 ni prefer\u00e8ncies.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Demostrar el retorn de la inversi\u00f3 en email m\u00e0rqueting amb m\u00e8triques clares i atribu\u00efbles.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Construir una estrat\u00e8gia que es perfecciona amb cada cicle de tramesa i an\u00e0lisi.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 93;--awb-object-position:42% 47%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1435\" title=\"an\u00e0lisi i optimitzaci\u00f3\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-scaled.jpg\" class=\"lazyload img-responsive wp-image-15608 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271435%27%20viewBox%3D%270%200%202560%201435%27%3E%3Crect%20width%3D%272560%27%20height%3D%271435%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-200x112.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-400x224.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-600x336.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-800x448.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-1200x673.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/06\/analisis-y-optimizacion-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-bottom:3%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left sm-text-align-center\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;text-transform:none;font-size:1em;\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\"><b>Saps realment qu\u00e8 est\u00e0 funcionant a les teves campanyes d&#8217;email m\u00e0rqueting?<\/b><\/div><\/h2><\/div><div class=\"fusion-text fusion-text-13 sm-text-align-center\"><p>Et fem una <b>an\u00e0lisi de m\u00e8triques de les teves darreres campanyes<\/b> amb tot el que necessites saber per optimitzar el rendiment del teu email m\u00e0rqueting.<\/p>\n<ul class=\"&#091;li_&amp;&#093;:mb-0 &#091;li_&amp;&#093;:mt-1 &#091;li_&amp;&#093;:gap-1 &#091;&amp;:not(:last-child)_ul&#093;:pb-1 &#091;&amp;:not(:last-child)_ol&#093;:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Avaluaci\u00f3 de les m\u00e8triques actuals d&#8217;obertura, clic i conversi\u00f3<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Diagn\u00f2stic de la salut del teu domini i entregabilitat<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Oportunitats d&#8217;optimitzaci\u00f3 detectades<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Recomanacions clars i prioritzades<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-border-radius:5px 5px 5px 5px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-15113 has-icon-alignment\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;--awb-form-input-height:35px;--awb-form-bg-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--awb-form-select-bg:var(--awb-color8);--awb-form-font-size:17px;--awb-form-placeholder-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 50%));--awb-form-text-color:var(--awb-color1);--awb-form-label-color:var(--awb-color1);--awb-form-border-width-top:0px;--awb-form-border-width-bottom:1px;--awb-form-border-width-right:0px;--awb-form-border-width-left:0px;--awb-form-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-form-focus-border-color:var(--awb-color1);--awb-form-focus-border-hover-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 50%));--awb-form-border-radius:0px;--awb-icon-alignment-top:0px;--awb-icon-alignment-bottom:1px;--awb-icon-alignment-font-size:17px;--awb-required-field-symbol-deco:none;\" data-form-id=\"15113\" data-config=\"{&quot;form_id&quot;:15113,&quot;form_post_id&quot;:15113,&quot;post_id&quot;:15340,&quot;form_type&quot;:&quot;ajax&quot;,&quot;confirmation_type&quot;:[&quot;message&quot;,&quot;redirect&quot;],&quot;redirect_url&quot;:&quot;https:\\\/\\\/smart-team.io\\\/gracias\\\/&quot;,&quot;redirect_timeout&quot;:&quot;0&quot;,&quot;field_labels&quot;:{&quot;&quot;:&quot;Lloc web&quot;,&quot;email&quot;:&quot;E-mail&quot;,&quot;empresa&quot;:&quot;Empresa&quot;},&quot;field_logics&quot;:{&quot;&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;empresa&quot;:&quot;&quot;,&quot;submit_1&quot;:&quot;&quot;,&quot;notice_1&quot;:&quot;&quot;},&quot;field_types&quot;:{&quot;&quot;:&quot;text&quot;,&quot;email&quot;:&quot;email&quot;,&quot;empresa&quot;:&quot;text&quot;,&quot;submit_1&quot;:&quot;submit&quot;,&quot;notice_1&quot;:&quot;notice&quot;},&quot;nonce_method&quot;:&quot;ajax&quot;,&quot;form_views&quot;:&quot;&quot;,&quot;form_views_counting&quot;:&quot;&quot;}\"><form action=\"https:\/\/smart-team.io\/ca\/faq-items\/lanalisi-de-metriques-inclou-recomanacions-o-nomes-dades\/\" target=\"_self\" method=\"post\" class=\"fusion-form fusion-form-15113\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #9d967d;--awb-border-color:#9d967d;--awb-border-radius-top-left:3%;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:3%;--awb-border-radius-bottom-left:0px;--awb-overflow:hidden;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"15113\"><div class=\"fusion-form-label-wrapper\"><label for=\"\">Nom <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"\" id=\"\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"15113\"><div class=\"fusion-form-label-wrapper\"><label for=\"email\">E-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"email\" id=\"email\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"15113\"><div class=\"fusion-form-label-wrapper\"><label for=\"\">Lloc web <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"\" id=\"\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"15113\"><div class=\"fusion-form-label-wrapper\"><label for=\"empresa\">Empresa <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"empresa\" id=\"empresa\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"15113\"><div style=\"text-align:left;\"><button type=\"submit\" class=\"fusion-button button-flat button-large button-custom fusion-button-default button-4 fusion-button-default-span  button-default form-form-submit\" style=\"--awb-margin-top:10px;--button_accent_color:var(--awb-color7);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color2);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color6);--button_text_transform:none;--button_typography-font-family:&quot;Roboto&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" data-form-number=\"15113\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Enviar<\/span><i class=\"awb-business-long-arrow-alt-right-solid awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/button><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:12px;--awb-text-transform:none;--awb-text-color:var(--awb-color1);\"><p>En enviar demostres estar d'acord amb la nostra <a title=\"Pol\u00edtica de Privacitat\" href=\"https:\/\/smart-team.io\/ca\/politica-privacitat\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de Privadesa<\/a><\/p>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\" data-instance=\"1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Gr\u00e0cies pel teu missatge. Ha estat enviat.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">S'ha produ\u00eft un error en intentar enviar el missatge. Intenteu-ho novament m\u00e9s tard.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><\/div><\/div><\/div><\/div><\/form><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":15362,"parent":5196,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-15409","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/15409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/comments?post=15409"}],"version-history":[{"count":9,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/15409\/revisions"}],"predecessor-version":[{"id":15957,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/15409\/revisions\/15957"}],"up":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/pages\/5196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media\/15362"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media?parent=15409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}