{"id":5473,"date":"2025-06-18T17:53:30","date_gmt":"2025-06-18T17:53:30","guid":{"rendered":"https:\/\/smart-team.io\/linkedin-como-canal-de-visibilidad\/"},"modified":"2026-01-05T14:44:01","modified_gmt":"2026-01-05T14:44:01","slug":"linkedin-com-a-canal-de-captacio-b2b","status":"publish","type":"post","link":"https:\/\/smart-team.io\/ca\/linkedin-com-a-canal-de-captacio-b2b\/","title":{"rendered":"LinkedIn com a canal de captaci\u00f3 B2B: l&#8217;eina m\u00e9s efica\u00e7 per a pimes industrials a Europa"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4fo4C66SQDHnfnq6U5G0IH?utm_source=generator&theme=0\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-top:3%;\"><p>Durant molt de temps, LinkedIn va ser vista com una xarxa social per buscar feina o fer contactes. Per\u00f2 el 2025, aquesta percepci\u00f3 est\u00e0 completament superada. Avui, <strong>LinkedIn \u00e9s el canal m\u00e9s potent per a la <a title=\"captaci\u00f3 de leads B2B\" href=\"https:\/\/smart-team.io\/ca\/marqueting-b2b\/generacio-de-leads\/\">captaci\u00f3 de leads B2B<\/a><\/strong>, especialment en sectors industrials on la confian\u00e7a, la visibilitat t\u00e8cnica i les relacions duradores s\u00f3n fonamentals.<\/p>\n<p>En un mercat europeu complex, competitiu i altament especialitzat, les pimes industrials que utilitzen LinkedIn de forma estrat\u00e8gica estan aconseguint un avantatge competitiu significatiu.<\/p>\n<p>Aquest article desenvolupa com funciona aquesta estrat\u00e8gia, quin tipus de contingut usar, com optimitzar perfils i per qu\u00e8 aquest canal ja no \u00e9s una opci\u00f3, sin\u00f3 una inversi\u00f3 clau.<\/p>\n<h2><strong>LinkedIn i el sector industrial: un ecosistema ideal per al B2B<\/strong><\/h2>\n<p>A difer\u00e8ncia del m\u00e0rqueting de consum B2C, l&#8217;entorn B2B industrial es caracteritza per:<\/p>\n<ul>\n<li>Cicles de venda llargs<\/li>\n<li>Decisions t\u00e8cniques i basades en especificacions<\/li>\n<li>M\u00faltiples decisors per compte<\/li>\n<li>Necessitat de generar confian\u00e7a<\/li>\n<\/ul>\n<p>Aqu\u00ed, LinkedIn encaixa com l&#8217;anell al dit. Segons dades de la mateixa plataforma:<\/p>\n<ul>\n<li>El <strong>75 % dels compradors B2B<\/strong> usen xarxes professionals en el seu proc\u00e9s de decisi\u00f3.<\/li>\n<li>El <strong>62 % dels responsables de compres industrials<\/strong> asseguren que LinkedIn els ajuda a identificar nous prove\u00efdors.<\/li>\n<\/ul>\n<p>Aix\u00f2 converteix LinkedIn en un canal on les marques industrials no nom\u00e9s tenen visibilitat, sin\u00f3 que poden <strong>ser descobertes pels decisors adequats<\/strong>, just en el moment en qu\u00e8 estan buscant solucions.<\/p>\n<h2><strong>De l&#8217;impacte a la conversi\u00f3: com actua LinkedIn en l&#8217;embut de vendes industrial<\/strong><\/h2>\n<p>Les decisions industrials no es prenen amb un clic. Per aix\u00f2, LinkedIn permet construir un recorregut complet en l&#8217;embut de m\u00e0rqueting:<\/p>\n<ul>\n<li><strong>Atracci\u00f3<\/strong>: publicacions t\u00e8cniques o sectorials posicionen l&#8217;empresa com a experta.<\/li>\n<li><strong>Consideraci\u00f3<\/strong>: casos d&#8217;\u00e8xit, comparatives o articles que generen credibilitat.<\/li>\n<li><strong>Conversi\u00f3<\/strong>: els missatges privats, formularis i converses permeten avan\u00e7ar cap a reunions comercials.<\/li>\n<\/ul>\n<p>Aquest proc\u00e9s no s&#8217;aconsegueix amb un perfil institucional passiu: es necessita una <strong>estrat\u00e8gia transversal<\/strong> que combini visibilitat de marca i pres\u00e8ncia personal dels referents t\u00e8cnics o comercials.<\/p>\n<h2><strong>El poder dels perfils personals<\/strong><\/h2>\n<p>Un dels factors diferencials de LinkedIn \u00e9s que <strong>el contingut publicat des de persones t\u00e9 major abast i impacte<\/strong> que el de les p\u00e0gines d&#8217;empresa. Per qu\u00e8?<\/p>\n<ul>\n<li>L&#8217;algoritme l&#8217;afavoreix.<\/li>\n<li>Les persones confien m\u00e9s en altres persones.<\/li>\n<li>Les interaccions personals construeixen relacions.<\/li>\n<\/ul>\n<p>Per aix\u00f2, en una estrat\u00e8gia d&#8217;ambaixadors de marca a LinkedIn, <strong>els perfils del director comercial, l&#8217;enginyer de projectes o el gerent t\u00e8cnic s\u00f3n clau<\/strong>. No nom\u00e9s ajuden a ampliar l&#8217;abast, sin\u00f3 que permeten connectar des de l&#8217;experi\u00e8ncia amb altres t\u00e8cnics o compradors.<\/p>\n<h2><strong>Quin tipus de contingut funciona en l&#8217;entorn B2B industrial<\/strong><\/h2>\n<p>A difer\u00e8ncia d&#8217;altres xarxes, a LinkedIn no guanya el que m\u00e9s likes aconsegueix, sin\u00f3 el que <strong>millor educa, informa i posiciona la seva experi\u00e8ncia t\u00e8cnica<\/strong>.<\/p>\n<p>Apr\u00e8n m\u00e9s sobre aix\u00f2 en el nostre article sobre <em>&#8220;Com fer un pla de M\u00e0rqueting Industrial i no morir en l&#8217;intent&#8221;.<\/em><\/p>\n<h2><strong>Avantatges de LinkedIn enfront d&#8217;altres canals<\/strong><\/h2>\n<p>Tot i que l&#8217;email m\u00e0rqueting, les fires o el SEO segueixen sent importants, <strong>LinkedIn t\u00e9 avantatges diferencials<\/strong> per captar leads industrials a Europa:<\/p>\n<p><strong>Segmentaci\u00f3 precisa<\/strong>: per ind\u00fastria, c\u00e0rrec, pa\u00eds, mida d&#8217;empresa, etc.<br \/>\n<strong>Pres\u00e8ncia sense cost publicitari<\/strong>: pots construir autoritat org\u00e0nicament.<br \/>\nV<strong>isibilitat davant de decisors<\/strong>: les teves publicacions es mostren en el feed de gerents de compres, responsables t\u00e8cnics, etc.<br \/>\n<strong>Xarxa de contactes estrat\u00e8gics<\/strong>: cada interacci\u00f3 pot derivar en una conversa comercial.<br \/>\n<strong>Contingut posicionable<\/strong>: molts posts apareixen a Google, potenciant la teva estrat\u00e8gia de SEO.<\/p>\n<h2><strong>Com construir una estrat\u00e8gia efectiva de captaci\u00f3 B2B a LinkedIn<\/strong><\/h2>\n<h3><strong>Optimitzar perfils personals<\/strong><\/h3>\n<ul>\n<li>Foto professional, titular clar i resum que transmeti el que fas.<\/li>\n<li>Vincular al web o p\u00e0gina d&#8217;empresa.<\/li>\n<li>Incloure testimonis o recomanacions.<\/li>\n<li>Actualitzar experi\u00e8ncia i assoliments reals del sector.<\/li>\n<\/ul>\n<h3><strong>Definir missatges clau<\/strong><\/h3>\n<ul>\n<li>Quin problema resol la teva empresa?<\/li>\n<li>Quina especialitzaci\u00f3 t\u00e8cnica tens?<\/li>\n<li>Qu\u00e8 et diferencia d&#8217;altres prove\u00efdors?<\/li>\n<\/ul>\n<h3><strong>Planificar contingut amb calendari editorial<\/strong><\/h3>\n<ul>\n<li>Freq\u00fc\u00e8ncia ideal: 1-2 publicacions setmanals.<\/li>\n<li>Alternar formats (text, imatges, v\u00eddeo, enquestes).<\/li>\n<li>Contingut t\u00e8cnic + hum\u00e0 (mostrar processos, cultura, valors).<\/li>\n<li>Promoure la participaci\u00f3 (preguntes, reflexions, debats).<\/li>\n<\/ul>\n<h3><strong>Activar la p\u00e0gina d&#8217;empresa<\/strong><\/h3>\n<ul>\n<li>Disseny visual professional.<\/li>\n<li>Enlla\u00e7 a blog, recursos, formularis.<\/li>\n<li>Contingut complementari al dels perfils personals.<\/li>\n<\/ul>\n<h3><strong>Mesurar resultats i ajustar<\/strong><\/h3>\n<ul>\n<li>Visualitzacions, clics, interaccions.<\/li>\n<li>Leads rebuts, formularis completats.<\/li>\n<li>Nous seguidors, mencions, tr\u00e0nsit al lloc.<\/li>\n<li>Reunions comercials generades.<\/li>\n<\/ul>\n<h2><strong>LinkedIn Ads: una palanca per escalar resultats<\/strong><\/h2>\n<p>Tot i que aquest article s&#8217;enfoca en estrat\u00e8gies org\u00e0niques, <strong>LinkedIn Ads<\/strong> pot accelerar els teus resultats quan:<\/p>\n<ul>\n<li>Vols llan\u00e7ar un producte en un mercat espec\u00edfic.<\/li>\n<li>Busques captar leads mitjan\u00e7ant recursos descarregables.<\/li>\n<li>Promociones esdeveniments t\u00e8cnics, webinars o fires.<\/li>\n<li>Fas remarketing a visitants del teu web industrial.<\/li>\n<\/ul>\n<p>A m\u00e9s, el <strong>cost per contacte a LinkedIn \u00e9s fins a un 28 % menor que a Google Ads<\/strong>, segons dades recents.<\/p>\n<h2><strong>Eines avan\u00e7ades: Sales Navigator i automatitzaci\u00f3 responsable<\/strong><\/h2>\n<p>Per a les empreses amb equips comercials actius, <strong>LinkedIn Sales Navigator<\/strong> permet:<\/p>\n<ul>\n<li>Crear llistes de prospectes segons criteris molt precisos.<\/li>\n<li>Detectar canvis de c\u00e0rrec o empresa en clients potencials.<\/li>\n<li>Integrar-se amb CRMs i automatitzar el seguiment.<\/li>\n<\/ul>\n<p><strong>Aix\u00f2 s\u00ed:<\/strong> l&#8217;\u00fas d&#8217;automatitzaci\u00f3 a LinkedIn ha de ser <strong>acurat, personalitzat i \u00e8tic<\/strong>. Les estrat\u00e8gies de missatges en fred mal segmentats solen danyar la imatge de marca.<\/p>\n<h2><strong>Quins resultats pots esperar com a pime industrial a Europa<\/strong><\/h2>\n<h3><strong>En els primers 3 mesos:<\/strong><\/h3>\n<ul>\n<li>Augment de sol\u00b7licituds de connexi\u00f3 qualificades.<\/li>\n<li>M\u00e9s visites al perfil d&#8217;empresa i al lloc web.<\/li>\n<li>Missatges de consulta per part de nous contactes.<\/li>\n<\/ul>\n<h3><strong>Als 6-12 mesos:<\/strong><\/h3>\n<ul>\n<li>Leads inbound sense necessitat de prospecci\u00f3 freda.<\/li>\n<li>Participaci\u00f3 en converses clau del sector.<\/li>\n<li>Col\u00b7laboracions, fires i oportunitats internacionals.<\/li>\n<li>Reputaci\u00f3 millorada entre distribu\u00efdors, socis i inversors.<\/li>\n<\/ul>\n<p>Tot aix\u00f2 <strong>sense necessitat de grans pressupostos<\/strong>, nom\u00e9s amb estrat\u00e8gia, const\u00e0ncia i contingut t\u00e8cnic de valor.<\/p>\n<h2><strong>LinkedIn com a actiu comercial i t\u00e8cnic<\/strong><\/h2>\n<p>LinkedIn va deixar de ser una xarxa secund\u00e0ria per convertir-se en un <strong>actiu estrat\u00e8gic per a pimes industrials<\/strong>. La clau no est\u00e0 en vendre directament, sin\u00f3 en <strong>educar, mostrar expertise i construir relacions<\/strong>.<\/p>\n<p>En un entorn on la visibilitat digital es defineix pel coneixement compartit i la conversa professional, <strong>LinkedIn \u00e9s el lloc on es decideix qui est\u00e0 a la taula de prove\u00efdors i qui no<\/strong>.<\/p>\n<p>Si la teva empresa encara no t\u00e9 una estrat\u00e8gia activa en aquesta plataforma, el moment de comen\u00e7ar \u00e9s ara.<\/p>\n<p>Vols comen\u00e7ar amb un pla d&#8217;acci\u00f3 personalitzat per a la teva empresa a LinkedIn? <strong>Contacta&#8217;ns i dissenyem junts la teva estrat\u00e8gia de visibilitat industrial B2B.<\/strong><\/p>\n<\/div><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordian-1 .panel-title a{font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .fa-fusion-box { background-color: var(--awb-color7) !important;border-color: var(--awb-color7) !important;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-1 .panel-title .active .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a.hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}.fusion-faqs-wrapper .fusion-accordian  #accordian-1 .fusion-panel {padding-top: 3%;padding-bottom: 3%;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9147 linkedin \"><span class=\"entry-title rich-snippet-hidden\">Com encaixa LinkedIn al m\u00e0rqueting B2B?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-24T15:52:51+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9147\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9147\" href=\"#collapse-1-9147\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Com encaixa LinkedIn al m\u00e0rqueting B2B?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9147\" aria-labelledby=\"faq_1-9147\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW97170109 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW97170109 BCX0\">Actua com a canal de posicionament i confian\u00e7a. Refor\u00e7a altres accions de contingut, d\u00f3na suport a vendes i permet mantenir pres\u00e8ncia cont\u00ednua a la ment dels decisors. No substitueix el m\u00e0rqueting, ho potencia.  <\/span><\/span><span class=\"EOP SCXW97170109 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9149 linkedin \"><span class=\"entry-title rich-snippet-hidden\">Quins errors frenen el posicionament a LinkedIn B2B?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-24T15:52:18+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9149\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9149\" href=\"#collapse-1-9149\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quins errors frenen el posicionament a LinkedIn B2B?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9149\" aria-labelledby=\"faq_1-9149\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW156249120 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW156249120 BCX0\">Publicar sense un enfocament clar, parlar nom\u00e9s de si mateixes, no activar l&#8217;equip intern o deixar la gesti\u00f3 a mans de perfils inactius. LinkedIn requereix una estrat\u00e8gia que combini veu de marca, contingut \u00fatil i participaci\u00f3 real per generar impacte. <\/span><\/span><span class=\"EOP SCXW156249120 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9148 linkedin \"><span class=\"entry-title rich-snippet-hidden\">Com es complementen articles de LinkedIn i bloc corporatiu?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-24T15:51:45+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9148\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9148\" href=\"#collapse-1-9148\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Com es complementen articles de LinkedIn i bloc corporatiu?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9148\" aria-labelledby=\"faq_1-9148\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW27928143 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW27928143 BCX0\">LinkedIn aporta visibilitat immediata davant d&#8217;un p\u00fablic professional actiu, mentre el bloc refor\u00e7a el posicionament SEO i centralitza el contingut a la vostra web. Junts permeten amplificar l&#8217;abast i nodrir diferents punts de l&#8217;embut. <\/span><\/span><span class=\"EOP SCXW27928143 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9150 linkedin \"><span class=\"entry-title rich-snippet-hidden\">Quin rol t\u00e9 lequip intern en una estrat\u00e8gia de LinkedIn?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-24T15:51:18+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9150\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9150\" href=\"#collapse-1-9150\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quin rol t\u00e9 lequip intern en una estrat\u00e8gia de LinkedIn?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9150\" aria-labelledby=\"faq_1-9150\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW195447678 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW195447678 BCX0\">L\u00b4equip \u00e9s clau per amplificar l\u00b4abast i humanitzar la marca. Involucrar perfils clau permet construir confian\u00e7a, generar interacci\u00f3 org\u00e0nica i refor\u00e7ar el missatge des de dins. <\/span><\/span><span class=\"EOP SCXW195447678 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9151 linkedin \"><span class=\"entry-title rich-snippet-hidden\">Quina difer\u00e8ncia hi ha entre venda directa i posicionament a LinkedIn?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/ca\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-24T15:50:47+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9151\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9151\" href=\"#collapse-1-9151\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Quina difer\u00e8ncia hi ha entre venda directa i posicionament a LinkedIn?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9151\" aria-labelledby=\"faq_1-9151\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>La venda directa cerca resultats immediats, mentre el posicionament treballa la visibilitat i confian\u00e7a a mitj\u00e0-llarg termini. L&#8217;enfocament que apliquem a Smart Team \u00e9s estrat\u00e8gic i pensat per madurar relacions. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn ha esdevingut una de les eines m\u00e9s poderoses per a la captaci\u00f3 B2B. En aquest article explorem com les pimes industrials europees poden aprofitar-ho per generar leads qualificats, posicionar-se com a referents i construir relacions comercials s\u00f2lides.<\/p>\n","protected":false},"author":7,"featured_media":6393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[88,103],"tags":[],"class_list":["post-5473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca-personal-ca","category-generacion-de-leads-b2b-ca"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/posts\/5473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/comments?post=5473"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/posts\/5473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media\/6393"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media?parent=5473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/categories?post=5473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/tags?post=5473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}