{"id":6858,"date":"2025-09-24T16:28:29","date_gmt":"2025-09-24T16:28:29","guid":{"rendered":"https:\/\/smart-team.io\/smarketing-como-alinear-ventas-y-marketing\/"},"modified":"2025-09-25T12:36:30","modified_gmt":"2025-09-25T12:36:30","slug":"smarketing-alinear-vendes-marqueting-empreses-b2b","status":"publish","type":"post","link":"https:\/\/smart-team.io\/ca\/smarketing-alinear-vendes-marqueting-empreses-b2b\/","title":{"rendered":"SMarketing: com alinear vendes i m\u00e0rqueting en empreses industrials B2B"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;\"><p><b><span data-contrast=\"none\">En moltes empreses industrials, els equips de m\u00e0rqueting i vendes funcionen com dos mons paral\u00b7lels.<\/span><\/b><span data-contrast=\"none\"> Un genera contingut, executa campanyes i atrau prospects. L'altre busca tancar oportunitats, negociar condicions i assolir objectius comercials. Per\u00f2 quan no comparteixen dades, objectius ni processos, aquesta desconnexi\u00f3 es tradueix en leads malgastats, tensions internes i vendes que no arriben.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">SMarketing \u2014Sales + Marketing\u2014 \u00e9s una metodologia que trenca aquesta barrera.<\/span><\/b><span data-contrast=\"none\"> Consisteix a alinear tots dos equips sota una estrat\u00e8gia compartida, amb processos integrats, eines connectades i una visi\u00f3 comuna del client. Segons HubSpot, les empreses que apliquen SMarketing poden arribar a vendre un 38% m\u00e9s, cr\u00e9ixer un 24% m\u00e9s r\u00e0pid i tancar tractes amb fins a un 67% m\u00e9s d'efici\u00e8ncia.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">I el millor \u00e9s que no cal tenir grans estructures per comen\u00e7ar.<\/span><\/b><span data-contrast=\"none\"> Fins i tot en pimes industrials amb equips redu\u00efts, aplicar principis de SMarketing pot marcar una difer\u00e8ncia real.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En aquest article, t'explicarem qu\u00e8 \u00e9s SMarketing, per qu\u00e8 \u00e9s clau per a les empreses industrials i com implementar pas a pas.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">El problema de fons: quan m\u00e0rqueting i vendes no s'entenen<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"none\">En moltes pimes industrials, m\u00e0rqueting i vendes operen com si fossin departaments separats, amb objectius diferents i eines desconnectades.<\/span><\/b><span data-contrast=\"none\"> El m\u00e0rqueting se centra en <\/span><a href=\"https:\/\/smart-team.io\/ca\/marqueting-b2b\/generacio-de-leads\/\"><span data-contrast=\"none\">generar leads,<\/span><\/a><span data-contrast=\"none\"> augmentar la visibilitat de la marca i nodrir el mercat amb contingut. Les vendes, en canvi, estan centrades en tancar acords, negociar condicions i assolir les xifres del trimestre.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">El resultat \u00e9s una cadena trencada.<\/span><\/b><span data-contrast=\"none\"> El m\u00e0rqueting omple el CRM de contactes que les vendes no consideren rellevants. Les vendes ignoren aquests leads, es queixen de la seva qualitat i busquen altres vies per aconseguir clients. Mentrestant, la direcci\u00f3 nom\u00e9s veu una cosa: moltes accions, per\u00f2 pocs resultats.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aquest desajustament genera diversos problemes cr\u00edtics:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Leads malaprofitats<\/span><\/b><span data-contrast=\"none\"> per falta de seguiment o per transfer\u00e8ncia premadura.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Desconfian\u00e7a entre equips<\/span><\/b><span data-contrast=\"none\">, que treballen en silos sense retroalimentaci\u00f3 real.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Missatges contradictoris<\/span><\/b><span data-contrast=\"none\">, que confonen el client i debiliten la proposta de valor.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Falta de visibilitat global de l'embut<\/span><\/b><span data-contrast=\"none\">, el que impedeix saber qu\u00e8 funciona i qu\u00e8 no.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">SMarketing neix precisament per resoldre aquest problema estructural<\/span><\/b><span data-contrast=\"none\">: alinear equips, compartir dades i construir una estrat\u00e8gia comuna que acompanyi el client de forma fluida des del primer impacte fins al tancament de la venda.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Qu\u00e8 \u00e9s SMarketing i en qu\u00e8 es diferencia del model tradicional?<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"none\">SMarketing<\/span><\/b><span data-contrast=\"none\"> \u00e9s la integraci\u00f3 estrat\u00e8gica entre els equips de vendes i m\u00e0rqueting, amb l'objectiu de millorar l'efici\u00e8ncia comercial, reduir la fricci\u00f3 interna i augmentar els resultats globals del negoci.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A difer\u00e8ncia de l'enfocament tradicional \u2014on m\u00e0rqueting i vendes treballen en paral\u00b7lel sense gaire contacte operatiu\u2014, <\/span><b><span data-contrast=\"none\">SMarketing promou la col\u00b7laboraci\u00f3 real<\/span><\/b><span data-contrast=\"none\"> a trav\u00e9s de:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Objectius compartits<\/span><\/b><span data-contrast=\"none\">, alineats amb resultats de negoci, no nom\u00e9s amb m\u00e8triques interm\u00e8dies com visites o formularis.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Processos coordinats<\/span><\/b><span data-contrast=\"none\">, amb acords clars sobre quan i com es transfereix un lead.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Llenguatge com\u00fa i visibilitat compartida de l'embut<\/span><\/b><span data-contrast=\"none\">, per evitar malentesos i duplicitats.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Eines integrades<\/span><\/b><span data-contrast=\"none\">, especialment CRMs que permeten seguiment conjunt, tra\u00e7abilitat i mesura unificada.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Segons HubSpot, les empreses que apliquen SMarketing:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Venen fins a un <\/span><b><span data-contrast=\"none\">38% m\u00e9s<\/span><\/b><span data-contrast=\"none\">,<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Creixen un <\/span><b><span data-contrast=\"none\">24% m\u00e9s r\u00e0pid<\/span><\/b><span data-contrast=\"none\">,<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">I tenen una <\/span><b><span data-contrast=\"none\">efici\u00e8ncia de tancament un 67% major<\/span><\/b><span data-contrast=\"none\"> que aquelles amb equips desalineats (<\/span><a href=\"https:\/\/blog.hubspot.es\/marketing\/smarketing?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">font<\/span><\/a><span data-contrast=\"none\">).<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Pipedrive afegeix que <\/span><a href=\"https:\/\/www.pipedrive.com\/es\/blog\/que-es-smarketing\" target=\"_blank\" rel=\"noopener nofollow\"><b><span data-contrast=\"none\">el 87% dels l\u00edders en vendes i m\u00e0rqueting<\/span><\/b><\/a><span data-contrast=\"none\"> consideren que una major alineaci\u00f3 entre tots dos equips \u00e9s clau per al creixement de la seva empresa<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Beneficis concrets d'aplicar SMarketing en empreses industrials<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">En el context B2B industrial, on els cicles comercials s\u00f3n llargs, els productes complexos i els decisors m\u00faltiples, <\/span><b><span data-contrast=\"none\">la coordinaci\u00f3 entre departaments marca la difer\u00e8ncia entre generar leads i generar oportunitats reals<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Millora en la qualitat dels leads<\/span><\/b><span data-contrast=\"none\">: La transfer\u00e8ncia entre m\u00e0rqueting i vendes es realitza nom\u00e9s quan el lead ha mostrat inter\u00e8s real. Aix\u00f2 evita contactes prematuris o mal qualificats que acaben en aband\u00f3.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Reducci\u00f3 del temps de tancament<\/span><\/b><span data-contrast=\"none\">: Un lead que arriba educat, informat i ben nodrit requereix menys esfor\u00e7 comercial. Les objeccions ja han estat treballades des del contingut i la comunicaci\u00f3 pr\u00e8via.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Major taxa de conversi\u00f3<\/span><\/b><span data-contrast=\"none\">: Quan m\u00e0rqueting i vendes treballen de forma coordinada, els leads reben un seguiment m\u00e9s rellevant i oport\u00fa. Com a resultat, la taxa de conversi\u00f3 millora significativament.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Unificaci\u00f3 del missatge<\/span><\/b><span data-contrast=\"none\">: Ambdues \u00e0rees comuniquen la mateixa proposta de valor, amb coher\u00e8ncia en to, arguments i contingut, el que refor\u00e7a la percepci\u00f3 de professionalitat.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Menys fricci\u00f3 interna<\/span><\/b><span data-contrast=\"none\">: S'eviten tensions, retrets i duplicitats. Cada equip ent\u00e9n la seva funci\u00f3, per\u00f2 treballa per un objectiu com\u00fa.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Seguiment m\u00e9s efica\u00e7<\/span><\/b><span data-contrast=\"none\">: En fer servir eines compartides, el m\u00e0rqueting pot veure quin contingut impacta en la conversi\u00f3, i les vendes poden aprofitar aquest contingut en converses clau.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Creixement m\u00e9s previsible<\/span><\/b><span data-contrast=\"none\">: L'alineaci\u00f3 d'equips permet mesurar millor l'impacte de cada acci\u00f3 i projectar resultats amb major fiabilitat.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">Com implementar SMarketing en una pime industrial<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Aplicar SMarketing en una pime no exigeix una transformaci\u00f3 radical ni grans pressupostos. Es tracta d'adoptar una nova forma de col\u00b7laborar basada en tres principis clau: comunicaci\u00f3 cont\u00ednua, processos clars i \u00fas intel\u00b7ligent de les eines.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A continuaci\u00f3, algunes accions essencials per comen\u00e7ar:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Organitza reunions regulars entre m\u00e0rqueting i vendes<\/span><\/b><span data-contrast=\"none\">: almenys una al mes, per revisar resultats, alinear prioritats i ajustar l'enfocament en funci\u00f3 del feedback real.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Defineix de forma conjunta qu\u00e8 \u00e9s un lead qualificat<\/span><\/b><span data-contrast=\"none\">: establir criteris clars per a MQL i SQL evitar\u00e0 malentesos i facilitar\u00e0 la transfer\u00e8ncia efectiva.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Elabora una plantilla per a la transfer\u00e8ncia de leads<\/span><\/b><span data-contrast=\"none\">: amb dades clau com empresa, c\u00e0rrec, sector, acci\u00f3 pr\u00e8via (baixada, visita, sol\u00b7licitud) i recomanaci\u00f3 de seg\u00fcent pas.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Implica l'equip de vendes en la creaci\u00f3 de continguts<\/span><\/b><span data-contrast=\"none\">: les seves preguntes, objeccions i necessitats haurien d'inspirar articles, fitxes t\u00e8cniques i casos d'\u00fas.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Utilitza eines compartides (com un CRM) per fer seguiment conjunt<\/span><\/b><span data-contrast=\"none\">: evita duplicitats, millora la tra\u00e7abilitat i permet identificar patrons de conversi\u00f3.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Estableix objectius comuns i mesurables<\/span><\/b><span data-contrast=\"none\">: per exemple, percentatge de MQL convertits en SQL, temps mitj\u00e0 de transfer\u00e8ncia o r\u00e0tio de tancament.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-ccp-props=\"\">\u00a0<\/span><b><span data-contrast=\"none\">Indicadors clau (KPIs) per mesurar si funciona<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Una estrat\u00e8gia SMarketing nom\u00e9s \u00e9s efectiva si es pot mesurar. Aquests s\u00f3n els principals KPIs que hauries de tenir en compte:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Taxa de conversi\u00f3 de MQL a SQL<\/span><\/b><span data-contrast=\"none\">: indica si el m\u00e0rqueting est\u00e0 generant leads que les vendes consideren aprofitables.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Temps mitj\u00e0 de tancament des del primer contacte<\/span><\/b><span data-contrast=\"none\">: permet avaluar si el contingut i la qualificaci\u00f3 pr\u00e8via estan accelerant el proc\u00e9s de venda.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">R\u00e0tio de tancament per canal d'origen<\/span><\/b><span data-contrast=\"none\">: ajuda a identificar quins canals estan aportant leads m\u00e9s valuosos.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u00das de continguts per part de l'equip comercial<\/span><\/b><span data-contrast=\"none\">: mesura si les vendes estan fent servir els materials que produeix el m\u00e0rqueting i quins s\u00f3n m\u00e9s efica\u00e7os.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Feedback qualitatiu compartit entre equips<\/span><\/b><span data-contrast=\"none\">: una reuni\u00f3 mensual ben estructurada pot revelar insights clau per seguir millorant.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">En el context industrial actual, on cada contacte comercial implica un alt cost d'adquisici\u00f3 i cicles llargs de decisi\u00f3, <\/span><b><span data-contrast=\"none\">alinear m\u00e0rqueting i vendes \u00e9s una condici\u00f3 per competir amb efic\u00e0cia.<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">L'enfocament SMarketing permet construir un sistema comercial m\u00e9s eficient, coherent i orientat a resultats reals. <\/span><b><span data-contrast=\"none\">Quan tots dos equips treballen sota una estrat\u00e8gia comuna, es redueixen els punts de fricci\u00f3, s'aprofiten millor els continguts i s'accelera el cam\u00ed del lead fins a la venda.<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A <\/span><b><span data-contrast=\"none\">Smart Team<\/span><\/b><span data-contrast=\"none\">, ajudem a que aquest pas sigui concret, mesurable i sostenible. Amb metodologia, tecnologia accessible i un acompanyament estrat\u00e8gic adaptat al ritme de cada empresa.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:24px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6858-1\"><div class=\"fusion-panel panel-default panel-0ddbfbf7c2722c35e fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0ddbfbf7c2722c35e\"><a aria-expanded=\"false\" aria-controls=\"0ddbfbf7c2722c35e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6858-1\" data-target=\"#0ddbfbf7c2722c35e\" href=\"#0ddbfbf7c2722c35e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qu\u00e8 \u00e9s SMarketing? <\/span><\/a><\/h4><\/div><div id=\"0ddbfbf7c2722c35e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0ddbfbf7c2722c35e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW203151392 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW203151392 BCX0\">\u00c9s la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203151392 BCX0\">coordinaci\u00f3<\/span><span class=\"NormalTextRun SCXW203151392 BCX0\"> entre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203151392 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW203151392 BCX0\"> i vendes per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203151392 BCX0\">treballar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203151392 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203151392 BCX0\">objectius<\/span><span class=\"NormalTextRun SCXW203151392 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203151392 BCX0\">processos<\/span><span class=\"NormalTextRun SCXW203151392 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203151392 BCX0\">eines<\/span><span class=\"NormalTextRun SCXW203151392 BCX0\"> compartides.<\/span><\/span><span class=\"EOP SCXW203151392 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-48f6c39bcb383bd9d fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_48f6c39bcb383bd9d\"><a aria-expanded=\"false\" aria-controls=\"48f6c39bcb383bd9d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6858-1\" data-target=\"#48f6c39bcb383bd9d\" href=\"#48f6c39bcb383bd9d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Per qu\u00e8 \u00e9s important en una pime industrial? <\/span><\/a><\/h4><\/div><div id=\"48f6c39bcb383bd9d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_48f6c39bcb383bd9d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW22466671 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22466671 BCX0\">Perqu\u00e8 evita que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22466671 BCX0\">perdin<\/span><span class=\"NormalTextRun SCXW22466671 BCX0\"> leads, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22466671 BCX0\">millora<\/span><span class=\"NormalTextRun SCXW22466671 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22466671 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW22466671 BCX0\"> interna i augmenta les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22466671 BCX0\">oportunitats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW22466671 BCX0\">reals<\/span><span class=\"NormalTextRun SCXW22466671 BCX0\"> de venda.<\/span><\/span><span class=\"EOP SCXW22466671 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0a5f7c4d2ca88b3b5 fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0a5f7c4d2ca88b3b5\"><a aria-expanded=\"false\" aria-controls=\"0a5f7c4d2ca88b3b5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6858-1\" data-target=\"#0a5f7c4d2ca88b3b5\" href=\"#0a5f7c4d2ca88b3b5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Cal un gran equip per aplicar-lo? <\/span><\/a><\/h4><\/div><div id=\"0a5f7c4d2ca88b3b5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0a5f7c4d2ca88b3b5\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW41573271 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41573271 BCX0\">No. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">Amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">reunions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">regulars<\/span><span class=\"NormalTextRun SCXW41573271 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">processos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">clars<\/span><span class=\"NormalTextRun SCXW41573271 BCX0\"> i un CRM <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">compartit<\/span><span class=\"NormalTextRun SCXW41573271 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">fins<\/span><span class=\"NormalTextRun SCXW41573271 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">tot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">equips<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW41573271 BCX0\">petits<\/span><span class=\"NormalTextRun SCXW41573271 BCX0\"> poden implementar-lo.<\/span><\/span><span class=\"EOP SCXW41573271 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a7e92d2ecc0bb82a9 fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a7e92d2ecc0bb82a9\"><a aria-expanded=\"false\" aria-controls=\"a7e92d2ecc0bb82a9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6858-1\" data-target=\"#a7e92d2ecc0bb82a9\" href=\"#a7e92d2ecc0bb82a9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Com saber si funciona? <\/span><\/a><\/h4><\/div><div id=\"a7e92d2ecc0bb82a9\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a7e92d2ecc0bb82a9\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW78104689 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW78104689 BCX0\">Si augmenten les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">conversions<\/span><span class=\"NormalTextRun SCXW78104689 BCX0\">, es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">redueixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW78104689 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">tancament<\/span><span class=\"NormalTextRun SCXW78104689 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">tots<\/span><span class=\"NormalTextRun SCXW78104689 BCX0\"> dos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">equips<\/span><span class=\"NormalTextRun SCXW78104689 BCX0\"> es comuniquen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW78104689 BCX0\">millor<\/span><span class=\"NormalTextRun SCXW78104689 BCX0\">, vas per bon <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78104689 BCX0\">cam\u00ed<\/span><span class=\"NormalTextRun SCXW78104689 BCX0\">.<\/span><\/span><span class=\"EOP SCXW78104689 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El SMarketing alinea m\u00e0rqueting i vendes sota una mateixa estrat\u00e8gia en empreses industrials B2B. Millora la qualitat dels leads, accelera tancaments i redueix friccions internes, aconseguint processos comercials m\u00e9s eficients i resultats mesurables. <\/p>\n","protected":false},"author":3,"featured_media":6853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[105],"tags":[],"class_list":["post-6858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-ca"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/posts\/6858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/comments?post=6858"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/posts\/6858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media\/6853"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/media?parent=6858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/categories?post=6858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/ca\/wp-json\/wp\/v2\/tags?post=6858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}