{"id":13338,"date":"2026-05-08T17:51:13","date_gmt":"2026-05-08T17:51:13","guid":{"rendered":"https:\/\/smart-team.io\/faq-items\/what-are-the-uses-of-social-media-in-a-b2b-business\/"},"modified":"2026-05-08T17:51:13","modified_gmt":"2026-05-08T17:51:13","slug":"what-are-the-uses-of-social-media-in-a-b2b-business","status":"publish","type":"avada_faq","link":"https:\/\/smart-team.io\/en\/faq-items\/what-are-the-uses-of-social-media-in-a-b2b-business\/","title":{"rendered":"What are the uses of social media in a B2B business?"},"content":{"rendered":"<p>They help you build authority in your industry, maintain visibility with potential customers during their decision-making process, drive traffic to your website, and strengthen trust before the first sales contact. They&#8217;re not for direct sales, but for preparing the ground. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>They help you build authority in your industry, maintain visibility with potential customers during their decision-making process, drive traffic to your website, and strengthen trust before the first sales contact. They&#8217;re not for direct sales, but for preparing the ground.<\/p>\n","protected":false},"author":7,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"content-type":"","footnotes":""},"faq_category":[141,349],"class_list":["post-13338","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-gestion-de-canales","faq_category-social-media-management"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/13338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=13338"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/13338\/revisions"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=13338"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/faq_category?post=13338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}