{"id":13353,"date":"2026-05-11T12:44:00","date_gmt":"2026-05-11T12:44:00","guid":{"rendered":"https:\/\/smart-team.io\/faq-items\/can-a-digital-strategy-work-without-aligning-it-with-the-sales-team\/"},"modified":"2026-05-11T12:44:00","modified_gmt":"2026-05-11T12:44:00","slug":"can-a-digital-strategy-work-without-aligning-it-with-the-sales-team","status":"publish","type":"avada_faq","link":"https:\/\/smart-team.io\/en\/faq-items\/can-a-digital-strategy-work-without-aligning-it-with-the-sales-team\/","title":{"rendered":"Can a digital strategy work without aligning it with the sales team?"},"content":{"rendered":"<p>In theory, yes; in practice, no. In B2B, marketing and sales share the same goal: generating business. If they aren&#8217;t aligned in terms of messaging, customer profiles, and processes, marketing generates leads that sales fails to convert, and the effort is wasted.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In theory, yes; in practice, no. In B2B, marketing and sales share the same goal: generating business. If they aren&#8217;t aligned in terms of messaging, customer profiles, and processes, marketing generates leads that sales fails to convert, and the effort is wasted.<\/p>\n","protected":false},"author":7,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"content-type":"","footnotes":""},"faq_category":[352],"class_list":["post-13353","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-digital-strategy-and-planning"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/13353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=13353"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/13353\/revisions"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=13353"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/faq_category?post=13353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}