{"id":6151,"date":"2025-07-29T14:39:56","date_gmt":"2025-07-29T14:39:56","guid":{"rendered":"https:\/\/smart-team.io\/faq-items\/what-content-is-used-in-inbound-b2b\/"},"modified":"2025-07-29T14:39:56","modified_gmt":"2025-07-29T14:39:56","slug":"what-content-is-used-in-inbound-b2b","status":"publish","type":"avada_faq","link":"https:\/\/smart-team.io\/en\/faq-items\/what-content-is-used-in-inbound-b2b\/","title":{"rendered":"What content is used in Inbound B2B?"},"content":{"rendered":"<p><span class=\"TextRun SCXW191989922 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW191989922 BCX0\">We use optimized articles, downloadable resources, guides, forms, automated emails and landing pages. Each content responds to a stage of the   <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW191989922 BCX0\">funnel<\/span><span class=\"NormalTextRun SCXW191989922 BCX0\">: attract, educate or convert the lead into an opportunity.<\/span><\/span><span class=\"EOP SCXW191989922 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We use optimized articles, downloadable resources, guides, forms, automated emails and landing pages. Each content responds to a stage of the funnel: attract, educate or convert the lead into an opportunity.<\/p>\n","protected":false},"author":7,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"content-type":"","footnotes":""},"faq_category":[],"class_list":["post-6151","avada_faq","type-avada_faq","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/6151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=6151"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/6151\/revisions"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=6151"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/faq_category?post=6151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}