{"id":6153,"date":"2025-07-29T14:17:52","date_gmt":"2025-07-29T14:17:52","guid":{"rendered":"https:\/\/smart-team.io\/faq-items\/what-are-business-cases-for\/"},"modified":"2025-07-29T14:17:52","modified_gmt":"2025-07-29T14:17:52","slug":"what-are-business-cases-for","status":"publish","type":"avada_faq","link":"https:\/\/smart-team.io\/en\/faq-items\/what-are-business-cases-for\/","title":{"rendered":"What are business cases for?"},"content":{"rendered":"<p><span class=\"TextRun SCXW250046721 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW250046721 BCX0\">They serve to standardize the discourse and improve the consistency of the sales team. They are not closed scripts, but strategic resources that align messages, objections and value proposition with the customer&#8217;s moment. <\/span><\/span><span class=\"EOP SCXW250046721 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They serve to standardize the discourse and improve the consistency of the sales team. They are not closed scripts, but strategic resources that align messages, objections and value proposition with the customer&#8217;s moment.<\/p>\n","protected":false},"author":7,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"content-type":"","footnotes":""},"faq_category":[110],"class_list":["post-6153","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-sales-strategy"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/6153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=6153"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/6153\/revisions"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=6153"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/faq_category?post=6153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}