{"id":8090,"date":"2025-07-25T13:13:00","date_gmt":"2025-07-25T13:13:00","guid":{"rendered":"https:\/\/smart-team.io\/faq-items\/como-definis-al-buyer-persona-en-una-estrategia-b2b\/"},"modified":"2025-07-25T13:13:00","modified_gmt":"2025-07-25T13:13:00","slug":"como-definis-al-buyer-persona-en-una-estrategia-b2b","status":"publish","type":"avada_faq","link":"https:\/\/smart-team.io\/en\/faq-items\/como-definis-al-buyer-persona-en-una-estrategia-b2b\/","title":{"rendered":"\u00bfC\u00f3mo defin\u00eds al buyer persona en una estrategia B2B?\u00a0"},"content":{"rendered":"<p><span class=\"TextRun SCXW240226665 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240226665 BCX0\">Lo construimos analizando datos reales de clientes, entrevistas al equipo comercial, comportamiento digital y procesos de decisi\u00f3n. El resultado es un perfil accionable que permite enfocar mejor los contenidos, la captaci\u00f3n de leads y el discurso comercial en todos los canales.<\/span><\/span><span class=\"EOP SCXW240226665 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo construimos analizando datos reales de clientes, entrevistas al equipo comercial, comportamiento digital y procesos de decisi\u00f3n. El resultado es un perfil accionable que permite enfocar mejor los contenidos, la captaci\u00f3n de leads y el discurso comercial en todos los canales.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"content-type":"","footnotes":""},"faq_category":[139],"class_list":["post-8090","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-estrategia"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/8090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=8090"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/avada_faq\/8090\/revisions"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=8090"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/faq_category?post=8090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}