{"id":12844,"date":"2026-05-11T13:02:06","date_gmt":"2026-05-11T13:02:06","guid":{"rendered":"https:\/\/smart-team.io\/marketing-outsourcing-2\/channel-management\/analisis-y-optimizacion\/"},"modified":"2026-05-20T23:12:59","modified_gmt":"2026-05-20T23:12:59","slug":"analysis-and-optimization","status":"publish","type":"page","link":"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/channel-management\/analysis-and-optimization\/","title":{"rendered":"Analysis and Optimization"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5em;--awb-padding-bottom:5em;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 93;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Analysis and optimization of channel management Smart Team\" title=\"SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-scaled.jpg\" class=\"lazyload img-responsive wp-image-12847 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_17461226-aed5-4f2a-87c4-950bc02073d6-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-top-small:60px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:19px;--awb-text-transform:capitalize;--awb-text-color:var(--awb-color5);--awb-margin-bottom:0px;\"><p><strong><em>Curious \u2013 Digital \u2013 Engaged<\/em><\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\"><strong>Decisions based on data, not assumptions<\/strong><\/p><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Real measurement: We define the KPIs that matter to your business, not the ones that look good in a report.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Complete view: We analyze all channels in an integrated way, not in silos.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Continuous optimization: We detect what slows down performance and act before it becomes a problem.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Without unnecessary technical jargon: We translate data into clear and actionable conclusions.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Business focus: Every analysis is geared towards improving real results, not vanity metrics.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:5em;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;font-size:1em;\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\"><strong>Digital analysis and optimization for B2B companies that want to continuously and sustainably improve their performance.<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-invalid_tags_codes_0|\"><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:40px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:-5px;--awb-spacing-right-large:0.192%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0.192%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:justify;--awb-font-size:20px;--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">Having active channels isn&#8217;t enough if you don&#8217;t know what&#8217;s working and what isn&#8217;t. In B2B environments, where every marketing action has to justify its impact on the business, analysis isn&#8217;t a final step: it&#8217;s an ongoing process that informs every strategic and operational decision.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Step &#8211; 1<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong> Measurement and configuration of KPIs<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:justify;\"><p>We define what to measure, how to measure it, and with what tools, to ensure that the data we collect is reliable and useful.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_bottom_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Step &#8211; 2<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong>Performance analysis by channel<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:justify;\"><p>We reviewed the behavior of each digital channel: what generates results, what consumes resources without return, and where there are opportunities for improvement.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color7);--button_gradient_bottom_color:var(--awb-color7);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Step &#8211; 3<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong>Optimization and implementation of improvements<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:justify;\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">We translate the findings into concrete actions: content adjustments, strategy changes, technical improvements, or resource reallocation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5em;--awb-padding-bottom:5em;--awb-margin-top:0px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" title=\"SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-scaled.jpg\" class=\"lazyload img-responsive wp-image-12848 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_concept_illustratio_370734d4-f89d-4396-8fa8-49346277dffb-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><strong>Analytics configuration and auditing<\/strong><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Before analyzing, we need to measure properly. We review and configure our measurement tools\u2014Google Analytics, Search Console, tracking pixels\u2014to ensure that the data we collect is accurate, complete, and useful for decision-making.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Analysis and optimization of channel management Smart Team\" title=\"SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-scaled.jpg\" class=\"lazyload img-responsive wp-image-12849 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_37f06d9c-615d-4caf-8cf5-797d3ce9ea2a-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><strong>Digital channel performance analysis<\/strong><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We evaluate the performance of each channel: web traffic, social media, email marketing, paid media, and SEO. We identify what is generating real impact and what is consuming resources without a visible return.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Analysis and optimization of channel management Smart Team\" title=\"SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-scaled.jpg\" class=\"lazyload img-responsive wp-image-12850 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_7455b945-3d4a-46f6-b26c-b76721a363d8-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><strong>Definition and monitoring of business KPIs<\/strong><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>Not all indicators are equally relevant to your business. We define KPIs aligned with your business objectives and continuously monitor them to detect deviations and opportunities before they become problems.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Analysis and optimization of channel management Smart Team\" title=\"SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-scaled.jpg\" class=\"lazyload img-responsive wp-image-12851 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_2dc6cfb8-4852-4381-87e1-511a61173d31-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><strong>Web behavior and UX analysis<\/strong><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We study how users behave on your website: which pages they visit, where they drop off, and what paths they take to convert. With this data, we identify points of friction and improve the user experience to increase conversion rates.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Analysis and optimization of channel management Smart Team\" title=\"SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-scaled.jpg\" class=\"lazyload img-responsive wp-image-12852 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_a6a83be3-0000-4631-908b-f0f1f93ab943-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><strong>Clear and actionable reporting<\/strong><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We deliver regular reports designed to be useful, not to impress. Each report includes what happened, why it happened, and what to do next. The focus is always on decision-making, not data accumulation.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" alt=\"Analysis and optimization of channel management Smart Team\" title=\"SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-scaled.jpg\" class=\"lazyload img-responsive wp-image-12853 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/SmartTeam_34968_abstract_web_analytics_ecosystem_central_g_4148501e-88c8-473f-878a-38458a5d7b74-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 2560px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><strong>Continuous optimization based on results<\/strong><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>The analysis doesn&#8217;t end with the report. We implement improvements iteratively: we adjust content, reallocate investment, correct strategies, and validate changes with data. Optimization is a cycle, not a one-off event.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-background-color:hsla(var(--awb-color8-h),var(--awb-color8-s),calc(var(--awb-color8-l) + 10%),var(--awb-color8-a));--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%28166%2C171%2C205%2C1%29%22%2F%3E%3C%2Fsvg%3E);opacity: 0.2 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top:80px;--awb-padding-bottom:90px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordian-1 .panel-title a{font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){color:var(--awb-color1);}.fusion-accordian  #accordian-1 .toggle-content{color:var(--awb-color1);font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .fa-fusion-box { background-color: var(--awb-color7) !important;border-color: var(--awb-color7) !important;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-1 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a.hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title a.active{ color: var(--awb-color2) !important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title .active .fa-fusion-box { background-color: var(--awb-color2)!important;border-color: var(--awb-color2)!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13358 analysis-and-optimization \"><span class=\"entry-title rich-snippet-hidden\">What is the difference between vanity metrics and business KPIs?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"12\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T13:24:27+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13358\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-13358\" href=\"#collapse-1-13358\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What is the difference between vanity metrics and business KPIs?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13358\" aria-labelledby=\"faq_1-13358\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Vanity metrics\u2014followers, impressions, likes\u2014measure activity but not impact. Business KPIs measure whether your marketing efforts are contributing to real objectives: leads generated, opportunities opened, qualified traffic, or conversion rate. The difference lies in whether the data helps you make decisions or just makes you feel good.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13361 analysis-and-optimization \"><span class=\"entry-title rich-snippet-hidden\">What tools do you use for analysis?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"12\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T13:25:14+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13361\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-13361\" href=\"#collapse-1-13361\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What tools do you use for analysis?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13361\" aria-labelledby=\"faq_1-13361\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Primarily using Google Analytics 4, Google Search Console, campaign tracking tools, and native platforms for each social network. Depending on the project, we also integrate Looker Studio for data visualization or CRM tools like HubSpot to connect marketing with sales. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13362 analysis-and-optimization \"><span class=\"entry-title rich-snippet-hidden\">How often is the analysis and reporting done?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"12\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T13:25:58+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13362\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-13362\" href=\"#collapse-1-13362\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How often is the analysis and reporting done?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13362\" aria-labelledby=\"faq_1-13362\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>It depends on the volume of activity and the client&#8217;s objectives. Monthly reporting with quarterly strategic reviews is typical, but for active campaigns or projects in the launch phase, we can work with shorter cycles. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13363 analysis-and-optimization \"><span class=\"entry-title rich-snippet-hidden\">What happens if the data shows that something isn&#8217;t working?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"12\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T13:26:27+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13363\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-13363\" href=\"#collapse-1-13363\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What happens if the data shows that something isn&#8217;t working?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13363\" aria-labelledby=\"faq_1-13363\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>That&#8217;s precisely why we analyze. When a channel or action isn&#8217;t performing as it should, we detect it, identify the cause, and propose specific adjustments. Analysis is only valuable if it leads to decisions, and making uncomfortable decisions in time is always better than ignoring the data.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13367 analysis-and-optimization \"><span class=\"entry-title rich-snippet-hidden\">Is a large volume of traffic necessary for the analysis to be useful?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"12\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T13:27:13+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13367\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-13367\" href=\"#collapse-1-13367\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Is a large volume of traffic necessary for the analysis to be useful?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13367\" aria-labelledby=\"faq_1-13367\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>No. Even with moderate volumes, analysis helps to understand what&#8217;s happening and to optimize each action. In fact, in the early stages it&#8217;s especially valuable because it allows you to correct course before scaling investment in what isn&#8217;t working.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-13369 analysis-and-optimization \"><span class=\"entry-title rich-snippet-hidden\">Does the analysis cover only the website or also the rest of the digital channels?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/sofiacastillo\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"12\">Sof\u00eda Castillo<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-05-11T13:27:35+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-13369\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-13369\" href=\"#collapse-1-13369\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Does the analysis cover only the website or also the rest of the digital channels?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-13369\" aria-labelledby=\"faq_1-13369\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>It covers all active channels: website, social media, email marketing, paid media campaigns, and SEO. The real value lies in seeing the whole picture, not each channel separately, because often, performance on one channel directly influences the performance of another. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-margin-top:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-top-small:60px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><p>&nbsp;<\/p>\n<div class=\"standard-markdown grid-cols-1 grid &#091;&amp;_&gt;&lt;p&gt;_*&#093;:min-w-0 gap-3\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\"><strong>What do you gain when we continuously analyze and optimize your digital channels?<\/strong><\/p>\n<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:justify;\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">You go from intuiting what&#8217;s working to making data-backed decisions that improve the actual performance of each channel and every marketing action.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Identify which channels and content generate results and which consume resources without return.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Stop investing time and budget in actions that are not adding value to the business.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Identify opportunities for improvement before they become performance problems.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Having a clear and unified view of how your digital presence evolves over time.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Adjust the strategy with sound judgment, not intuition, and scale what actually works.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 93;--awb-object-position:42% 47%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"2560\" height=\"1707\" title=\"analisisoptimizacion\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-scaled.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-scaled.jpg\" class=\"lazyload img-responsive wp-image-13018 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-200x133.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-400x267.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-600x400.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-800x533.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-1200x800.jpg 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2026\/05\/analisisoptimizacion-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-bottom:3%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;text-transform:none;font-size:1em;\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\"><strong>Do you really know what&#8217;s working in your digital marketing and what isn&#8217;t?<\/strong><\/p>\n<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-13\"><p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">We&#8217;ll review your digital analytics with everything you need to know to make decisions based on real data.<\/p>\n<ul class=\"&#091;li_&amp;&#093;:mb-0 &#091;li_&amp;&#093;:mt-1 &#091;li_&amp;&#093;:gap-1 &#091;&amp;:not(:last-child)_ul&#093;:pb-1 &#091;&amp;:not(:last-child)_ol&#093;:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Current status of your metrics configuration<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Channels with the best and worst performance<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">KPIs you should be measuring but aren&#8217;t<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Clear and prioritized recommendations<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-border-radius:5px 5px 5px 5px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12713 has-icon-alignment\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;--awb-form-input-height:35px;--awb-form-bg-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--awb-form-select-bg:var(--awb-color8);--awb-form-font-size:17px;--awb-form-placeholder-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 50%));--awb-form-text-color:var(--awb-color1);--awb-form-label-color:var(--awb-color1);--awb-form-border-width-top:0px;--awb-form-border-width-bottom:1px;--awb-form-border-width-right:0px;--awb-form-border-width-left:0px;--awb-form-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-form-focus-border-color:var(--awb-color1);--awb-form-focus-border-hover-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 50%));--awb-form-border-radius:0px;--awb-icon-alignment-top:0px;--awb-icon-alignment-bottom:1px;--awb-icon-alignment-font-size:17px;--awb-required-field-symbol-deco:none;\" data-form-id=\"12713\" data-config=\"{&quot;form_id&quot;:12713,&quot;form_post_id&quot;:12713,&quot;post_id&quot;:13369,&quot;form_type&quot;:&quot;ajax&quot;,&quot;confirmation_type&quot;:[&quot;message&quot;,&quot;redirect&quot;],&quot;redirect_url&quot;:&quot;https:\\\/\\\/smart-team.io\\\/gracias\\\/&quot;,&quot;redirect_timeout&quot;:&quot;0&quot;,&quot;field_labels&quot;:{&quot;&quot;:&quot;Sitio web&quot;,&quot;email&quot;:&quot;E-mail&quot;,&quot;empresa&quot;:&quot;Empresa&quot;},&quot;field_logics&quot;:{&quot;&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;empresa&quot;:&quot;&quot;,&quot;submit_1&quot;:&quot;&quot;,&quot;notice_1&quot;:&quot;&quot;},&quot;field_types&quot;:{&quot;&quot;:&quot;text&quot;,&quot;email&quot;:&quot;email&quot;,&quot;empresa&quot;:&quot;text&quot;,&quot;submit_1&quot;:&quot;submit&quot;,&quot;notice_1&quot;:&quot;notice&quot;},&quot;nonce_method&quot;:&quot;ajax&quot;,&quot;form_views&quot;:&quot;&quot;,&quot;form_views_counting&quot;:&quot;&quot;}\"><form action=\"https:\/\/smart-team.io\/en\/faq-items\/does-the-analysis-cover-only-the-website-or-also-the-rest-of-the-digital-channels\/\" method=\"post\" class=\"fusion-form fusion-form-12713\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #9d967d;--awb-border-color:#9d967d;--awb-border-radius-top-left:3%;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:3%;--awb-border-radius-bottom-left:0px;--awb-overflow:hidden;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12713\"><div class=\"fusion-form-label-wrapper\"><label for=\"\">Nombre <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"\" id=\"\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"12713\"><div class=\"fusion-form-label-wrapper\"><label for=\"email\">E-mail <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"email\" id=\"email\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12713\"><div class=\"fusion-form-label-wrapper\"><label for=\"\">Sitio web <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"\" id=\"\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12713\"><div class=\"fusion-form-label-wrapper\"><label for=\"empresa\">Empresa <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"empresa\" id=\"empresa\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"12713\"><div style=\"text-align:left;\"><button type=\"submit\" class=\"fusion-button button-flat button-large button-custom fusion-button-default button-4 fusion-button-default-span  button-default form-form-submit\" style=\"--awb-margin-top:10px;--button_accent_color:var(--awb-color7);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color2);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color6);--button_text_transform:none;--button_typography-font-family:&quot;Roboto&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" data-form-number=\"12713\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Enviar<\/span><i class=\"awb-business-long-arrow-alt-right-solid awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/button><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:12px;--awb-text-transform:none;--awb-text-color:var(--awb-color1);\"><p>Al enviar demuestras estar de acuerdo con nuestra <a title=\"Pol\u00edtica de Privacidad\" href=\"https:\/\/smart-team.io\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de Privacidad<\/a><\/p>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:25px;--awb-padding-right:22px;--awb-padding-left:25px;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:23px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\" data-instance=\"1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Gracias por tu mensaje. Ha sido enviado.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Se produjo un error al intentar enviar su mensaje. Int\u00e9ntelo nuevamente m\u00e1s tarde.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":12847,"parent":5289,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-12844","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages\/12844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=12844"}],"version-history":[{"count":8,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages\/12844\/revisions"}],"predecessor-version":[{"id":13021,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages\/12844\/revisions\/13021"}],"up":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages\/5289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/12847"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=12844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}