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<\/span><\/div><\/div><\/div>LinkedIn \u00b7 Content strategy<\/p>\n<\/div>
When you post now and then, with no goal<\/h2><\/div>- <\/i><\/span>Posts are trade fair photos and holiday greetings.<\/div><\/li>
- <\/i><\/span>Every month someone asks \u201cwhat shall we post?\u201d.<\/div><\/li>
- <\/i><\/span>Content talks about the company, not the customer\u2019s problems.<\/div><\/li>
- <\/i><\/span>Only the company page posts, and hardly anyone sees it.<\/div><\/li>
- <\/i><\/span>There\u2019s no topic you\u2019re known for in the sector.<\/div><\/li>
- <\/i><\/span>Posts get few reactions, mostly from your own team.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>
Publish what you know
for the people
who can buy from you.<\/span><\/h2><\/div><\/div><\/div>Your company knows a lot about processes, materials, regulations and applications. We turn that knowledge into a LinkedIn content plan: topics that interest engineers and buyers, formats that work, a realistic calendar and the split between the company page and the personal profiles with the most reach.<\/p>\n<\/div><\/div><\/div>
Posts are trade fair photos and holiday greetings.<\/div><\/li>- <\/i><\/span>
Every month someone asks \u201cwhat shall we post?\u201d.<\/div><\/li>- <\/i><\/span>
Content talks about the company, not the customer\u2019s problems.<\/div><\/li>- <\/i><\/span>
Only the company page posts, and hardly anyone sees it.<\/div><\/li>- <\/i><\/span>
There\u2019s no topic you\u2019re known for in the sector.<\/div><\/li>- <\/i><\/span>
Posts get few reactions, mostly from your own team.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>Publish what you know
Publish what you know
for the people
who can buy from you.<\/span><\/h2><\/div><\/div><\/div>Your company knows a lot about processes, materials, regulations and applications. We turn that knowledge into a LinkedIn content plan: topics that interest engineers and buyers, formats that work, a realistic calendar and the split between the company page and the personal profiles with the most reach.<\/p>\n<\/div><\/div><\/div>
Your company knows a lot about processes, materials, regulations and applications. We turn that knowledge into a LinkedIn content plan: topics that interest engineers and buyers, formats that work, a realistic calendar and the split between the company page and the personal profiles with the most reach.<\/p>\n<\/div><\/div><\/div>
![\"Signature](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/li-contenido-c1.webp\" "\\"li-contenido-c1\\"")
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