![\"Editorial](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-planes.webp\" "\\"estrategia-planes\\"")
<\/span><\/div><\/div><\/div>Strategy \u00b7 Communication and marketing plans<\/p>\n<\/div>
When the marketing year is improvised week by week<\/h2><\/div>- <\/i><\/span>Trade fairs are prepared in a rush and lead follow-up is forgotten.<\/div><\/li>
- <\/i><\/span>The budget is split out of habit, not by what each action delivers.<\/div><\/li>
- <\/i><\/span>Catalogues, website and campaigns are commissioned whenever someone asks.<\/div><\/li>
- <\/i><\/span>Management asks what marketing does and there is no document explaining it.<\/div><\/li>
- <\/i><\/span>Product news is communicated late or not at all.<\/div><\/li>
- <\/i><\/span>At year-end nobody knows which actions brought in customers.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>
A year
of marketing
in one plan.<\/span><\/h2><\/div><\/div><\/div>Trade fairs, catalogues, website, campaigns, press releases, communication with distributors: an industrial company has many actions and little time. We organise them into an annual plan with objectives, calendar, budget and owners, linked to the sales targets, and review it so it gets done.<\/p>\n<\/div><\/div><\/div>
Trade fairs are prepared in a rush and lead follow-up is forgotten.<\/div><\/li>- <\/i><\/span>
The budget is split out of habit, not by what each action delivers.<\/div><\/li>- <\/i><\/span>
Catalogues, website and campaigns are commissioned whenever someone asks.<\/div><\/li>- <\/i><\/span>
Management asks what marketing does and there is no document explaining it.<\/div><\/li>- <\/i><\/span>
Product news is communicated late or not at all.<\/div><\/li>- <\/i><\/span>
At year-end nobody knows which actions brought in customers.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>A year
A year
of marketing
in one plan.<\/span><\/h2><\/div><\/div><\/div>Trade fairs, catalogues, website, campaigns, press releases, communication with distributors: an industrial company has many actions and little time. We organise them into an annual plan with objectives, calendar, budget and owners, linked to the sales targets, and review it so it gets done.<\/p>\n<\/div><\/div><\/div>
Trade fairs, catalogues, website, campaigns, press releases, communication with distributors: an industrial company has many actions and little time. We organise them into an annual plan with objectives, calendar, budget and owners, linked to the sales targets, and review it so it gets done.<\/p>\n<\/div><\/div><\/div>
![\"Measurable](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-planes-c1.webp\" "\\"estrategia-planes-c1\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Audiences](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-planes-c2.webp\" "\\"estrategia-planes-c2\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Trade](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-planes-c3.webp\" "\\"estrategia-planes-c3\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Action](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-planes-c4.webp\" "\\"estrategia-planes-c4\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Budget\"](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-planes-c5.webp\" "\\"estrategia-planes-c5\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Dashboard\"](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-planes-c6.webp\" "\\"estrategia-planes-c6\\"")
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