![\"Editorial](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-gtm.webp\" "\\"estrategia-gtm\\"")
<\/span><\/div><\/div><\/div>Strategy \u00b7 Go-to-market strategy<\/p>\n<\/div>
When something new has to reach the market<\/h2><\/div>- <\/i><\/span>You are about to launch a product and it isn\u2019t clear who to sell it to first.<\/div><\/li>
- <\/i><\/span>You want to enter a sector or country where nobody knows you.<\/div><\/li>
- <\/i><\/span>You don\u2019t know whether to sell direct, through distributors or both.<\/div><\/li>
- <\/i><\/span>The new product\u2019s price was set by adding up costs, without looking at the market.<\/div><\/li>
- <\/i><\/span>Marketing and sales hear about the launch at the last minute.<\/div><\/li>
- <\/i><\/span>A previous launch ended with a press release and a trade fair.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>
From product
to first
order.<\/span><\/h2><\/div><\/div><\/div>A good product doesn\u2019t sell itself. We define how to take it to market: which customers to target first, with what proposition and at what price, through which channel and with which messages, and we prepare marketing and sales so the launch turns into orders rather than a presentation.<\/p>\n<\/div><\/div><\/div>
01<\/p>\n<\/div>
You are about to launch a product and it isn\u2019t clear who to sell it to first.<\/div><\/li>- <\/i><\/span>
You want to enter a sector or country where nobody knows you.<\/div><\/li>- <\/i><\/span>
You don\u2019t know whether to sell direct, through distributors or both.<\/div><\/li>- <\/i><\/span>
The new product\u2019s price was set by adding up costs, without looking at the market.<\/div><\/li>- <\/i><\/span>
Marketing and sales hear about the launch at the last minute.<\/div><\/li>- <\/i><\/span>
A previous launch ended with a press release and a trade fair.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>From product
From product
to first
order.<\/span><\/h2><\/div><\/div><\/div>A good product doesn\u2019t sell itself. We define how to take it to market: which customers to target first, with what proposition and at what price, through which channel and with which messages, and we prepare marketing and sales so the launch turns into orders rather than a presentation.<\/p>\n<\/div><\/div><\/div>
01<\/p>\n<\/div>
A good product doesn\u2019t sell itself. We define how to take it to market: which customers to target first, with what proposition and at what price, through which channel and with which messages, and we prepare marketing and sales so the launch turns into orders rather than a presentation.<\/p>\n<\/div><\/div><\/div>
01<\/p>\n<\/div>
![\"Entry](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-gtm-c1.webp\" "\\"estrategia-gtm-c1\\"")
<\/span><\/div><\/div><\/div><\/div>![\"First](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-gtm-c2.webp\" "\\"estrategia-gtm-c2\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Proposition](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-gtm-c3.webp\" "\\"estrategia-gtm-c3\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Sales](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-gtm-c4.webp\" "\\"estrategia-gtm-c4\\"")
<\/span><\/div><\/div><\/div><\/div>![\"Messages](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-gtm-c5.webp\" "\\"estrategia-gtm-c5\\"")
<\/span><\/div><\/div><\/div><\/div>![\"First-months](\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/10\/estrategia-gtm-c6.webp\" "\\"estrategia-gtm-c6\\"")
<\/span><\/div><\/div><\/div><\/div>