{"id":5221,"date":"2025-02-28T21:20:06","date_gmt":"2025-02-28T21:20:06","guid":{"rendered":"https:\/\/smart-team.io\/b2b-marketing\/sales-strategy\/"},"modified":"2025-12-19T15:06:47","modified_gmt":"2025-12-19T15:06:47","slug":"sales-strategy","status":"publish","type":"page","link":"https:\/\/smart-team.io\/en\/b2b-marketing\/sales-strategy\/","title":{"rendered":"Sales Strategy"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:0px 0px 0px 25px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 93;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1232\" height=\"928\" alt=\"Estrategia de ventas\" title=\"Estrategia de ventas\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10.png\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10.png\" class=\"lazyload img-responsive wp-image-5028 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27928%27%20viewBox%3D%270%200%201232%20928%27%3E%3Crect%20width%3D%271232%27%20height%3D%27928%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10-200x151.png 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10-400x301.png 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10-600x452.png 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10-800x603.png 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10-1200x904.png 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-10.png 1232w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-top-small:60px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:19px;--awb-text-transform:capitalize;--awb-text-color:var(--awb-color5);--awb-margin-bottom:0px;\"><p>Curious &#8211; Digital &#8211; Committed<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><p class=\"\" data-start=\"2562\" data-end=\"2634\">Where does a good sales strategy have the greatest impact?<\/p><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Commercial teams without defined processes or with high turnover.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">B2B models with long and complex sales cycles.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Businesses in the scaling-up phase that need efficiency.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Companies that generate leads but fail to convert them.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Need to align marketing and sales under a common vision.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-margin-top:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\">More opportunities<span style=\"color: #70ed7c;\">.<\/span><br \/>Better sales<span style=\"color: #70ed7c;\">.<\/span><br \/>Processes that work<span style=\"color: #70ed7c;\">.<\/span><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:20px;--awb-padding-right:60px;--awb-padding-top-small:40px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p class=\"\" data-start=\"701\" data-end=\"896\">A good sales strategy does not depend on the sales team alone. It starts with a clear proposal, a well-defined process and a direct connection between marketing and business. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_bottom_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Step &#8211; 1<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong data-start=\"1962\" data-end=\"2011\">Analysis of the current process and critical points<\/strong><br data-start=\"2011\" data-end=\"2014\"><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>We study your sales flows, tools and results.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_bottom_color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 15%),var(--awb-color6-a));--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Step &#8211; 2<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\"><strong data-start=\"2316\" data-end=\"2362\">Integration of sales and CRM tools<\/strong><br data-start=\"2362\" data-end=\"2365\"><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>We facilitate the management and follow-up of opportunities.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color7);--button_gradient_bottom_color:var(--awb-color7);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography5-text-transform);--button_font_size:var(--awb-typography5-font-size);--button_line_height:var(--awb-typography5-line-height);--button_typography-letter-spacing:var(--awb-typography5-letter-spacing);--button_typography-font-family:var(--awb-typography5-font-family);--button_typography-font-weight:var(--awb-typography5-font-weight);--button_typography-font-style:var(--awb-typography5-font-style);\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Step &#8211; 3<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;text-transform:none;\">Measurement and continuous improvement<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>We analyze performance and adjust to scale with focus.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-margin-top:0px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1232\" height=\"928\" alt=\"Estrategia de ventas\" title=\"Estrategia de ventas\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11.png\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11.png\" class=\"lazyload img-responsive wp-image-5030 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27928%27%20viewBox%3D%270%200%201232%20928%27%3E%3Crect%20width%3D%271232%27%20height%3D%27928%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11-200x151.png 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11-400x301.png 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11-600x452.png 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11-800x603.png 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11-1200x904.png 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-11.png 1232w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1232px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Development of Commercial Strategies<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We design commercial strategies adapted to your business, defining effective tactics to attract and convert customers in B2B environments.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/smart-team.io\/perfil-de-cliente-ideal-icp-estrategia-comercial\/\" target=\"_self\" aria-label=\"Estrategia de ventas\"><img decoding=\"async\" width=\"1232\" height=\"690\" alt=\"Estrategia de ventas\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8.png\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8.png\" class=\"lazyload img-responsive wp-image-5024 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27690%27%20viewBox%3D%270%200%201232%20690%27%3E%3Crect%20width%3D%271232%27%20height%3D%27690%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8-200x112.png 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8-400x224.png 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8-600x336.png 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8-800x448.png 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8-1200x672.png 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-8.png 1232w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1232px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Ideal Customer Definition (ICP)<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We identify and segment the ideal customers for your business, analyzing their conversion potential and profitability to optimize sales strategies.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1232\" height=\"928\" alt=\"Estrategia de ventas\" title=\"Estrategia de ventas\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-6.png\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-6.png\" class=\"lazyload img-responsive wp-image-5020 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27928%27%20viewBox%3D%270%200%201232%20928%27%3E%3Crect%20width%3D%271232%27%20height%3D%27928%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-6-200x151.png 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-6-400x301.png 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-6-600x452.png 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-6-800x603.png 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-6.png 1232w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1232px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Sales Funnel Optimization<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We improve each phase of the sales funnel, optimizing the commercial process to increase conversions and maximize results.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1232\" height=\"928\" alt=\"Estrategia de ventas\" title=\"Estrategia de ventas\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-5.png\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-5.png\" class=\"lazyload img-responsive wp-image-5018 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27928%27%20viewBox%3D%270%200%201232%20928%27%3E%3Crect%20width%3D%271232%27%20height%3D%27928%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-5-200x151.png 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-5-400x301.png 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-5-600x452.png 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-5-800x603.png 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-5.png 1232w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1232px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Creation of Sales Arguments<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We develop scripts, proposals and business presentations designed to persuade and increase the conversion rate of potential customers.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1232\" height=\"928\" alt=\"Estrategia de ventas\" title=\"Estrategia de ventas\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7.png\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7.png\" class=\"lazyload img-responsive wp-image-5022 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27928%27%20viewBox%3D%270%200%201232%20928%27%3E%3Crect%20width%3D%271232%27%20height%3D%27928%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7-200x151.png 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7-400x301.png 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7-600x452.png 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7-800x603.png 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7-1200x904.png 1200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-7.png 1232w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 850px) 100vw, 1232px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Commercial Database Management<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We structure and optimize commercial databases, improving segmentation and facilitating strategic decision making in sales.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 50%));--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-transform:translateY(0px);--awb-transform-hover:translateY(10px);--awb-width-large:33.333333333333%;--awb-margin-top-large:50px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 70;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1232\" height=\"690\" alt=\"Estrategia de ventas\" title=\"Estrategia de ventas\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27690%27%20viewBox%3D%270%200%201232%20690%27%3E%3Crect%20width%3D%271232%27%20height%3D%27690%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/04\/Estrategia-de-ventas-9.png\" class=\"lazyload img-responsive wp-image-5026 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;text-transform:none;font-size:1em;\"><b>Implementation of Sales Tools<\/b><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color2);border-color:var(--awb-color2);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-text-transform:none;--awb-margin-right:5%;--awb-margin-left:5%;\"><p>We implement technological tools to digitalize and automate commercial processes, improving efficiency and optimizing sales performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-background-color:hsla(var(--awb-color8-h),var(--awb-color8-s),calc(var(--awb-color8-l) + 10%),var(--awb-color8-a));--awb-flex-wrap:wrap;\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2260%22%20height%3D%2260%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M6%204a2%202%200%2011-4%200%202%202%200%20014%200%22%20fill%3D%22rgba%28166%2C171%2C205%2C1%29%22%2F%3E%3C%2Fsvg%3E);opacity: 0.2 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordian-1 .panel-title a{font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){color:var(--awb-color1);}.fusion-accordian  #accordian-1 .toggle-content{color:var(--awb-color5);font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .fa-fusion-box { background-color: var(--awb-color7) !important;border-color: var(--awb-color7) !important;}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-1 .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1 .panel-title a.hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title a.active{ color: var(--awb-color2) !important;}.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title .active .fa-fusion-box { background-color: var(--awb-color2)!important;border-color: var(--awb-color2)!important;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group \" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-6156 sales-strategy \"><span class=\"entry-title rich-snippet-hidden\">How do technological tools improve the sales process?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-29T14:19:41+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6156\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6156\" href=\"#collapse-1-6156\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How do technological tools improve the sales process?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6156\" aria-labelledby=\"faq_1-6156\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW235073889 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW235073889 BCX0\">Technological tools streamline commercial work: they automate repetitive tasks, offer complete traceability and allow scaling without losing control. Well integrated, they reinforce team productivity and give structure to the sales process. <\/span><\/span><span class=\"EOP SCXW235073889 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-6161 sales-strategy \"><span class=\"entry-title rich-snippet-hidden\">Why is a well-managed commercial database important?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-29T14:18:58+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6161\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6161\" href=\"#collapse-1-6161\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Why is a well-managed commercial database important?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6161\" aria-labelledby=\"faq_1-6161\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW41673374 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW41673374 BCX0\">It facilitates segmentation, improves the prioritization of opportunities and allows you to make decisions based on real data. A well-managed database is the starting point for effective campaigns and quality business follow-up. <\/span><\/span><span class=\"EOP SCXW41673374 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-6157 sales-strategy \"><span class=\"entry-title rich-snippet-hidden\">How is CRM integrated into the commercial strategy?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-29T14:18:16+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6157\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6157\" href=\"#collapse-1-6157\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How is CRM integrated into the commercial strategy?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6157\" aria-labelledby=\"faq_1-6157\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW103574629 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW103574629 BCX0\">We configure the CRM to reflect the actual sales process: from lead capture to closing. We automate key tasks, structure pipelines and connect tools so that the team has complete visibility. <\/span><\/span><span class=\"EOP SCXW103574629 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-6153 sales-strategy \"><span class=\"entry-title rich-snippet-hidden\">What are business cases for?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-07-29T14:17:52+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-6153\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-6153\" href=\"#collapse-1-6153\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">What are business cases for?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-6153\" aria-labelledby=\"faq_1-6153\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW250046721 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW250046721 BCX0\">They serve to standardize the discourse and improve the consistency of the sales team. They are not closed scripts, but strategic resources that align messages, objections and value proposition with the customer&#8217;s moment. <\/span><\/span><span class=\"EOP SCXW250046721 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9464 sales-strategy \"><span class=\"entry-title rich-snippet-hidden\">When should you review your sales strategy?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-04-09T23:14:33+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9464\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9464\" href=\"#collapse-1-9464\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">When should you review your sales strategy?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9464\" aria-labelledby=\"faq_1-9464\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW137994830 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW137994830 BCX0\">When leads don&#8217;t convert, it&#8217;s because the sales team isn&#8217;t following a clear process or the tools aren&#8217;t aligned. It can also happen if marketing and sales are working in isolation or if there&#8217;s a desire to scale without sacrificing efficiency. <\/span><\/span><span class=\"EOP SCXW137994830 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9465 sales-strategy \"><span class=\"entry-title rich-snippet-hidden\">Why is it key to define the ICP well?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-04-09T23:14:16+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9465\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9465\" href=\"#collapse-1-9465\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Why is it key to define the ICP well?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9465\" aria-labelledby=\"faq_1-9465\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW250026789 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW250026789 BCX0\">It allows you to focus all your efforts on the profiles with the greatest potential for conversion and profitability. A well-defined ICP improves segmentation, marketing messages, and decision-making at every stage of the funnel. <\/span><\/span><span class=\"EOP SCXW250026789 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-9466 sales-strategy \"><span class=\"entry-title rich-snippet-hidden\">How do you design a B2B sales strategy?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/smart-team.io\/en\/author\/harriecheverria\/\" rel=\"author\" class=\"molongui-author-link\" data-author-id=\"7\">Harri Echeverr\u00eda<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-04-09T23:13:59+00:00<\/span><div class=\"panel-heading\"><h4 id=\"faq_1-9466\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-9466\" href=\"#collapse-1-9466\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">How do you design a B2B sales strategy?<\/div><\/a><\/h4><\/div><div id=\"collapse-1-9466\" aria-labelledby=\"faq_1-9466\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p><span class=\"TextRun SCXW10177550 BCX0\" lang=\"ES-ES\" data-contrast=\"auto\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW10177550 BCX0\">We analyze the current process, the critical points, and the customer profile. From there, we design specific tactics to capture, advance, and close opportunities. These tactics are always aligned with the decision-maker&#8217;s buying cycle and the company&#8217;s actual resources.  <\/span><\/span><span class=\"EOP SCXW10177550 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":5024,"parent":5183,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-5221","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages\/5221\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/pages\/5183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/5024"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}