{"id":10457,"date":"2026-02-11T13:23:50","date_gmt":"2026-02-11T13:23:50","guid":{"rendered":"https:\/\/smart-team.io\/ai-performance-en-bing-webmaster-tools\/"},"modified":"2026-02-11T13:44:09","modified_gmt":"2026-02-11T13:44:09","slug":"ai-performance-in-bing-webmaster-tools","status":"publish","type":"post","link":"https:\/\/smart-team.io\/en\/ai-performance-in-bing-webmaster-tools\/","title":{"rendered":"AI Performance in Bing Webmaster Tools: the new paradigm for measuring visibility in AI-powered search engines"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;\"><p>For over two decades, <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">SEO<\/a> relied on a relatively stable set of metrics: <strong>impressions, clicks, CTR, average positions.<\/strong> Everything revolved around a clear logic: a user typed a query, the search engine returned a list of links, and the goal was to appear as high as possible.<\/p>\n<p><strong>That model has just definitively broken.<\/strong><\/p>\n<p>With the announcement of <a href=\"https:\/\/blogs.bing.com\/webmaster\/February-2026\/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview\" target=\"_blank\" rel=\"noopener nofollow\"><strong>AI Performance in Bing Webmaster Tools<\/strong><\/a>, <strong>Bing<\/strong> confirms something many of us had already been detecting in data and user behavior: <strong>search no longer necessarily ends in a click<\/strong>. In many cases, the answer occurs within the search engine itself, mediated by generative AI models that synthesize information from multiple sources.<\/p>\n<p>This change forces us to rethink how we understand visibility, performance, and the value of content. And, above all, <strong>how we measure it<\/strong>.<\/p>\n<h2><strong>What is &#8220;AI Performance&#8221; and why does it mark a before and after<\/strong><\/h2>\n<p>The new <strong>AI Performance<\/strong> section within Bing Webmaster Tools introduces a set of metrics designed specifically to measure <strong>how a site&#8217;s content participates, appears, or is cited in AI-based search experiences<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-10458\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%27545%27%20viewBox%3D%270%200%201600%20545%27%3E%3Crect%20width%3D%271600%27%20height%3D%27545%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/02\/AI-performance.jpeg\" alt=\"AI performance\" width=\"1600\" height=\"545\" \/><\/p>\n<p>This isn&#8217;t just an aesthetic addition. It&#8217;s an explicit recognition that:<\/p>\n<ul>\n<li>The search engine is no longer just an intermediary to websites.<\/li>\n<li>AI acts as an <strong>interpretive<\/strong>, <strong>synthesizing<\/strong>, and <strong>problem-solving layer<\/strong>.<\/li>\n<li>Content can generate value <strong>even without a traditional click<\/strong>.<\/li>\n<\/ul>\n<p>For the first time, a search engine offers partial visibility into something that until now was a &#8220;black box&#8221;:<\/p>\n<blockquote>\n<p><strong>How and when AI uses your content to build answers.<\/strong><\/p>\n<\/blockquote>\n<h2><strong>What are grounding queries?<\/strong><\/h2>\n<blockquote>\n<p>In the context of AI-powered search, <strong>grounding queries are the queries that the model uses internally to &#8220;anchor&#8221; or ground the generated response in real sources from the search engine&#8217;s index.<\/strong><\/p>\n<\/blockquote>\n<p>That is, when an AI system builds a conversational response, it doesn&#8217;t invent from scratch: <strong>it performs additional searches\u2014these grounding queries\u2014to retrieve relevant documents, validate information, and reduce the risk of inaccuracies.<\/strong> In practical terms, they&#8217;re the bridge between the generative model and the search engine&#8217;s traditional index, and they determine which content can be cited, used, or influence the final answer.<\/p>\n<h2><strong>From classic SEO to GEO for AI systems<\/strong><\/h2>\n<p>To understand the magnitude of the change, it&#8217;s worth comparing both models.<\/p>\n<h3><strong>Classic SEO<\/strong><\/h3>\n<ul>\n<li>Main metric: click<\/li>\n<li>Objective: traffic<\/li>\n<li>Unit of success: session<\/li>\n<li>Strategy: position URLs<\/li>\n<\/ul>\n<h3><strong>SEO in AI environments<\/strong><\/h3>\n<ul>\n<li>Main metric: <strong>presence \/ contribution<\/strong><\/li>\n<li>Objective: <strong>influence + authority<\/strong><\/li>\n<li>Unit of success: <strong>mention, citation, use as source<\/strong><\/li>\n<li>Strategy: <strong>position knowledge<\/strong><\/li>\n<\/ul>\n<p>AI Performance was born to measure this second model.<\/p>\n<h2><strong>What metrics does AI Performance introduce<\/strong><\/h2>\n<p>Although Bing is careful with the level of detail (for obvious intellectual property and model security reasons), the tool introduces new layers of key information:<\/p>\n<h3><strong>3.1 Appearances in AI-generated responses<\/strong><\/h3>\n<p>Indicates how many times your site&#8217;s content was used as a direct or indirect reference in an AI response.<\/p>\n<p>This doesn&#8217;t necessarily imply a visible link, but it does mean <strong>a real semantic contribution<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-10467\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271395%27%20height%3D%27772%27%20viewBox%3D%270%200%201395%20772%27%3E%3Crect%20width%3D%271395%27%20height%3D%27772%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2026\/02\/Citations.jpeg\" alt=\"Citations\" width=\"1395\" height=\"772\" \/><\/p>\n<h3><strong>3.2 Impressions in AI search experiences<\/strong><\/h3>\n<p>These aren&#8217;t classic impressions. They reflect <strong>content exposure within a conversational flow<\/strong>, summary, or AI-generated block.<\/p>\n<h3><strong>3.3 Subsequent interactions<\/strong><\/h3>\n<p>In some cases, the user decides to dig deeper, ask for sources, or visit the site. AI Performance allows you to understand <strong>which content generates that &#8220;jump&#8221;<\/strong>.<\/p>\n<h3><strong>3.4 Trends and evolution<\/strong><\/h3>\n<p>The tool allows analyzing the temporal evolution of these metrics, something fundamental for validating whether a content strategy is being understood by AI models.<\/p>\n<p><strong>Why Bing is ahead (again)<\/strong><\/p>\n<p>It&#8217;s no coincidence that this move comes from Bing.<\/p>\n<p><strong>Microsoft<\/strong> has been integrating generative AI into its search, productivity, and data ecosystem for some time. Bing already functions as a testing ground for many behaviors that later expand to other environments.<\/p>\n<p>AI Performance fulfills three clear objectives for Microsoft:<\/p>\n<ol>\n<li><strong>Educate the market<\/strong> about the new search model<\/li>\n<li><strong>Give early signals<\/strong> to creators and companies<\/li>\n<li><strong>Attract technical and strategic profiles<\/strong> who want to understand the new value layer<\/li>\n<\/ol>\n<h2><strong>The real impact for B2B and industrial companies<\/strong><\/h2>\n<p>This change doesn&#8217;t affect everyone equally.<\/p>\n<p>In fast-moving B2C consumer sectors, AI can resolve many queries without needing to dig deeper. But in <strong>industrial, technical, and B2B environments<\/strong>, the opposite happens:<\/p>\n<ul>\n<li>Decisions are complex<\/li>\n<li>Purchase cycles are long<\/li>\n<li>The user needs context, methodology, and expert judgment<\/li>\n<\/ul>\n<blockquote>\n<p>This makes well-crafted technical content have <strong>much more weight as an AI source<\/strong>.<\/p>\n<\/blockquote>\n<h3><strong>Clear examples:<\/strong><\/h3>\n<ul>\n<li>Technical guides<\/li>\n<li>Process documentation<\/li>\n<li>Methodological comparisons<\/li>\n<li>Diagnostic articles<\/li>\n<li>Case studies with real data<\/li>\n<\/ul>\n<p>This type of content is <strong>pure gold<\/strong> for AI models&#8230; if it&#8217;s well structured.<\/p>\n<h2><strong>What changes in content strategy<\/strong><\/h2>\n<p>AI Performance isn&#8217;t just a new metric. It&#8217;s a strategic signal.<\/p>\n<h3><strong>6.1 From &#8220;posts&#8221; to &#8220;knowledge pieces&#8221;<\/strong><\/h3>\n<p>AI doesn&#8217;t value content by frequency, but by <strong>information density, conceptual clarity, and internal coherence<\/strong>.<\/p>\n<h3><strong>6.2 From keywords to entities and relationships<\/strong><\/h3>\n<p>Models work with concepts, not text strings. This requires:<\/p>\n<ul>\n<li>Defining entities well<\/li>\n<li>Explaining relationships<\/li>\n<li>Contextualizing decisions<\/li>\n<\/ul>\n<p><strong>6.3 From traffic to influence<\/strong><\/p>\n<blockquote>\n<p>An article that doesn&#8217;t generate clicks but is cited by AI in multiple responses can have <strong>more indirect commercial impact<\/strong> than one with superficial traffic.<\/p>\n<\/blockquote>\n<h2><strong>How to optimize content for AI Performance<\/strong><\/h2>\n<p>Based on what Bing reveals (and how language models work), there are several clear best practices:<\/p>\n<h3><strong>7.1 Structural clarity<\/strong><\/h3>\n<ul>\n<li>Descriptive titles<\/li>\n<li>Subheadings that answer real questions<\/li>\n<li>Lists, steps, conceptual tables<\/li>\n<\/ul>\n<h3><strong>7.2 Real depth<\/strong><\/h3>\n<p>AI quickly detects superficial content. Texts that work best usually:<\/p>\n<ul>\n<li>Explain the &#8220;why&#8221;<\/li>\n<li>Show <a href=\"https:\/\/www.1000minds.com\/articles\/what-are-trade-offs\" target=\"_blank\" rel=\"noopener nofollow\">trade-offs<\/a><\/li>\n<li>Include decision criteria<\/li>\n<\/ul>\n<h3><strong>7.3 Thematic consistency<\/strong><\/h3>\n<p>A site that works a topic well over time has a higher chance of being considered a <strong>trusted source<\/strong>.<\/p>\n<h3><strong>7.4 Authorship and context<\/strong><\/h3>\n<p>Signing content, explaining experience, showing real cases. All of this helps the model &#8220;understand&#8221; where the knowledge comes from.<\/p>\n<h2><strong>AI Performance and the redefinition of content ROI<\/strong><\/h2>\n<p>One of the biggest challenges this model introduces is <strong>how to measure return<\/strong>.<\/p>\n<p><strong>Until now:<\/strong><\/p>\n<ul>\n<li>Content = visits<\/li>\n<li>Visits = leads<\/li>\n<\/ul>\n<p><strong>Now:<\/strong><\/p>\n<ul>\n<li>Content = influence<\/li>\n<li>Influence = trust<\/li>\n<li>Trust = commercial conversations<\/li>\n<\/ul>\n<p>AI Performance doesn&#8217;t replace other metrics, but adds a layer that didn&#8217;t exist before.<\/p>\n<h2><strong>The risk of not adapting<\/strong><\/h2>\n<p>Companies that continue measuring only traffic will make two serious mistakes:<\/p>\n<ol>\n<li>Underestimate the real impact of their content<\/li>\n<li>Abandon pieces that are actually working as AI sources<\/li>\n<\/ol>\n<blockquote>\n<p><strong>The result:<\/strong> less future visibility, less authority, and lower presence in complex decisions.<\/p>\n<\/blockquote>\n<p><strong>What we&#8217;ll probably see next<\/strong><\/p>\n<p>AI Performance is in <strong>public preview<\/strong>, but it&#8217;s easy to anticipate next steps:<\/p>\n<ul>\n<li>Greater granularity by content type<\/li>\n<li>Relationship between entities and sectors<\/li>\n<li>Integration with conversion data<\/li>\n<li>Competitive comparisons in AI environments<\/li>\n<\/ul>\n<p>And, probably, similar moves in other search engines.<\/p>\n<p><strong>What marketing and SEO teams should do today<\/strong><\/p>\n<p>Clear and actionable recommendations:<\/p>\n<ol>\n<li>Audit existing content with an &#8220;<a href=\"https:\/\/www.bcg.com\/publications\/2025\/how-companies-can-prepare-for-ai-first-future\" target=\"_blank\" rel=\"noopener nofollow\">AI-first<\/a>&#8221; mindset<\/li>\n<li>Identify pieces that explain processes, not just concepts<\/li>\n<li>Strengthen structure and semantic clarity<\/li>\n<li>Measure beyond the click<\/li>\n<li>Understand that <strong>visibility is no longer binary<\/strong><\/li>\n<\/ol>\n<h2><strong>AI Performance isn&#8217;t just another metric, it&#8217;s a mindset shift<\/strong><\/h2>\n<p>AI Performance isn&#8217;t an isolated functionality. It&#8217;s official confirmation that <strong>search has changed in nature<\/strong>. We no longer compete only for positions.<\/p>\n<blockquote>\n<p>We compete to <strong>be understood, cited, and used<\/strong> by AI systems that mediate the relationship between brands and people.<\/p>\n<\/blockquote>\n<p>Companies that understand this first will build an advantage that&#8217;s difficult to replicate.<\/p>\n<p>Those that don&#8217;t will continue looking at metrics that no longer explain reality.<\/p>\n<h3><strong>At Smart Team we don&#8217;t start from zero: we build from years of experience in industrial SEO and combine it with a deep understanding of how AI interprets content today. Request an initial GEO audit<\/strong><\/h3>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:24px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-10457-1\"><div class=\"fusion-panel panel-default panel-16a715231b5d2f4c6 fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_16a715231b5d2f4c6\"><a aria-expanded=\"false\" aria-controls=\"16a715231b5d2f4c6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10457-1\" data-target=\"#16a715231b5d2f4c6\" href=\"#16a715231b5d2f4c6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What is AI Performance in Bing Webmaster Tools?<\/span><\/a><\/h4><\/div><div id=\"16a715231b5d2f4c6\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_16a715231b5d2f4c6\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>AI Performance is a new section within Bing Webmaster Tools that allows you to measure how your website&#8217;s content participates in AI-powered search experiences.<\/p>\n<p>Unlike traditional metrics (clicks, impressions, and CTR), AI Performance displays data related to content appearance within AI-generated responses, its exposure in conversational environments, and its contribution as an informational source.<\/p>\n<p>Essentially, it&#8217;s an evolution in how search engine visibility is measured, where AI measures the response before the click.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4717db63f59c54052 fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4717db63f59c54052\"><a aria-expanded=\"false\" aria-controls=\"4717db63f59c54052\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10457-1\" data-target=\"#4717db63f59c54052\" href=\"#4717db63f59c54052\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How does AI Performance differ from traditional SEO metrics?<\/span><\/a><\/h4><\/div><div id=\"4717db63f59c54052\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4717db63f59c54052\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Traditional metrics measure direct traffic: impressions in standard search results and clicks to the website.<\/p>\n<p>AI Performance, on the other hand, measures presence and influence within AI-generated responses.<\/p>\n<p>Content may not receive a click, but it can still be used as a source to construct a synthesized response. This means that visibility no longer depends solely on traffic, but also on the content&#8217;s ability to be understood and used by language models.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e68fda64496f5366b fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_e68fda64496f5366b\"><a aria-expanded=\"false\" aria-controls=\"e68fda64496f5366b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10457-1\" data-target=\"#e68fda64496f5366b\" href=\"#e68fda64496f5366b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Does this mean that organic traffic will lose importance?<\/span><\/a><\/h4><\/div><div id=\"e68fda64496f5366b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e68fda64496f5366b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Not necessarily, but it does shift the balance.<\/p>\n<p>Traffic remains key for lead generation and conversions. However, in AI-driven environments, some of the content&#8217;s value can manifest before the click, in the form of exposure, authority, or influence on the user&#8217;s decision.<\/p>\n<p>For B2B companies, especially those in the industrial sector, this is relevant: AI can introduce a brand as a technical reference before the user even visits the site.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-cd0de8bbfe077d96f fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_cd0de8bbfe077d96f\"><a aria-expanded=\"false\" aria-controls=\"cd0de8bbfe077d96f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10457-1\" data-target=\"#cd0de8bbfe077d96f\" href=\"#cd0de8bbfe077d96f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How can I optimize my content to improve performance in AI Performance?<\/span><\/a><\/h4><\/div><div id=\"cd0de8bbfe077d96f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_cd0de8bbfe077d96f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>While Bing doesn&#8217;t detail all internal factors, there are clear best practices:<\/p>\n<ul>\n<li>Structure content clearly (H2 headings, lists, steps).<\/li>\n<li>Explain concepts in depth, not just superficially.<\/li>\n<li>Develop subject authority in a specific area.<\/li>\n<li>Use precise and contextualized technical language.<\/li>\n<li>Publish content that solves real problems, not just repeats definitions.<\/li>\n<\/ul>\n<p>AI prioritizes semantic clarity, coherence, and information density.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-873cbe8d47e7bdbec fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_873cbe8d47e7bdbec\"><a aria-expanded=\"false\" aria-controls=\"873cbe8d47e7bdbec\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-10457-1\" data-target=\"#873cbe8d47e7bdbec\" href=\"#873cbe8d47e7bdbec\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Is AI Performance relevant for industrial and B2B companies?<\/span><\/a><\/h4><\/div><div id=\"873cbe8d47e7bdbec\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_873cbe8d47e7bdbec\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Yes, especially.<\/p>\n<p>In industrial and B2B sectors, decisions are technical and complex. AI tends to rely on structured, explanatory content with clear decision criteria.<\/p>\n<p>If an industrial company publishes technical guides, comparisons, or specialized documentation, it is more likely to be used as a source in AI-generated responses.<\/p>\n<p>AI Performance allows you to start measuring that impact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The search no longer ends with a click. With AI Performance, Bing is starting to show how your content contributes to AI-generated results. In this article, we analyze what&#8217;s changing in SEO, how to measure this new visibility, and what B2B companies should do to maintain their influence in the era of generative search.<\/p>\n","protected":false},"author":7,"featured_media":10459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[96,93],"tags":[],"class_list":["post-10457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-inteligencia-artificial-en"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/10457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=10457"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/10457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/10459"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=10457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/categories?post=10457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/tags?post=10457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}