{"id":12343,"date":"2026-04-30T16:22:45","date_gmt":"2026-04-30T16:22:45","guid":{"rendered":"https:\/\/smart-team.io\/construir-portfolio-fotografico-que-genera-reservas\/"},"modified":"2026-04-30T18:55:04","modified_gmt":"2026-04-30T18:55:04","slug":"build-photography-portfolio-that-actually-generates-bookings","status":"publish","type":"post","link":"https:\/\/smart-team.io\/en\/build-photography-portfolio-that-actually-generates-bookings\/","title":{"rendered":"Behind the Lens: How to Build a Photography Portfolio That Actually Generates Bookings"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;\"><p>Most photographers build portfolios designed to impress other photographers. They showcase technical mastery \u2014 perfect exposures, creative compositions, rare moments of light. These portfolios win awards at industry showcases and earn admiration from peers. They rarely generate bookings.<\/p>\n<p>A client browsing your portfolio is not evaluating your artistic vision. They are asking a much simpler question: can this photographer capture what I care about, and can I trust them to show up and deliver?<\/p>\n<p>The gap between a portfolio that earns admiration and one that generates inquiries comes down to strategy. Curation, context, trust, and <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/visual-identity-branding\/\">conversion design<\/a> \u2014 these are the levers that turn a portfolio from a personal archive into a business development tool.<\/p>\n<p>This article breaks down each of these elements and provides actionable steps for photographers who want their portfolio to work harder.<\/p>\n<h2><strong>Why Most Photography Portfolios Don&#8217;t Convert<\/strong><\/h2>\n<p>The first instinct of most photographers is to add more. More images, more categories, more variety \u2014 the reasoning being that a larger portfolio demonstrates greater range and capability. In practice, the opposite is true.<\/p>\n<p>When a potential client lands on a portfolio with hundreds of images spread across weddings, portraits, commercial work, events, and real estate, they don&#8217;t see a versatile professional. They see a photographer without a clear identity. Clarity is the first prerequisite of trust, and trust is the first prerequisite of a booking.<\/p>\n<p>Beyond volume, most photography portfolios fail because:<\/p>\n<ul>\n<li>They lack social proof. Testimonials, client names, and event context are absent \u2014 the work is presented in a vacuum, without evidence that real clients were satisfied.<\/li>\n<li>They have no conversion architecture. Galleries end without a call to action. There is no clear path from &#8220;I like what I see&#8221; to &#8220;I want to hire this person.&#8221;<\/li>\n<li>They don&#8217;t speak to the client&#8217;s situation. Captions describe technical choices rather than outcomes. A couple planning their wedding doesn&#8217;t care about focal length \u2014 they care whether the photographer understood the emotion of the moment.<\/li>\n<\/ul>\n<p>A portfolio that converts addresses all three of these gaps.<\/p>\n<h2><strong>Curate for Your Ideal Client, Not Your Own Taste<\/strong><\/h2>\n<p>The most important editing decision in portfolio management is choosing what to leave out. Every image that doesn&#8217;t represent the work you want to be hired for creates noise that dilutes the signal you&#8217;re trying to send.<\/p>\n<p>The <a href=\"https:\/\/www.ppa.com\" target=\"_blank\" rel=\"noopener nofollow\">Professional Photographers of America<\/a> consistently finds that photographers who specialize outperform generalists in both booking rates and pricing. Specialization communicates expertise. A client searching for a wedding photographer wants to see a portfolio full of weddings \u2014 not a handful of wedding shots buried between corporate headshots and food photography.<\/p>\n<p>Practical curation principles:<\/p>\n<ul>\n<li>Show the work you want to be hired for. If you want to photograph corporate events, lead with corporate events \u2014 even if your wedding work is technically superior.<\/li>\n<li>15 to 20 exceptional images outperform 150 average ones. The weakest image in your portfolio sets the floor of client expectations. Remove it.<\/li>\n<li>Each image should reinforce a consistent visual identity. Color treatment, style, and mood should feel coherent \u2014 not because your work is repetitive, but because your clients need to know what to expect.<\/li>\n<li>Review your portfolio quarterly. Work that represented your best six months ago may now lower the overall standard. Replace it.<\/li>\n<\/ul>\n<h2><strong>The Role of Context and Storytelling<\/strong><\/h2>\n<p>A single hero shot is impressive. A sequenced narrative is convincing. Potential clients want to understand not just what your photography looks like, but how you experience and navigate an event \u2014 from arrival to final frame.<\/p>\n<p>Where possible, present your portfolio in event sequences: a series of images from the same job, showing your range within a single assignment. This communicates several things simultaneously \u2014 that you were present and attentive throughout the event, that your work is consistent under varying conditions, and that you can be trusted to cover what matters.<\/p>\n<p>Captions matter more than most photographers realize. The instinct is to describe the photo technically. What moves a client toward inquiry is outcome-oriented language: &#8220;This couple wanted to feel the chaos and joy of the reception, not just the staged moments. These frames were taken within the first twenty minutes.&#8221;<\/p>\n<p>This is the approach taken by high-volume photography companies. A nationwide event photography company like <a href=\"https:\/\/www.candidstudios.net\" target=\"_blank\" rel=\"noopener nofollow\">Candid Studios<\/a>, which has completed over 3,000 events across the United States, doesn&#8217;t just show images \u2014 it shows what it&#8217;s like to work with a team that has been in every kind of venue, under every kind of condition, for every kind of client.<\/p>\n<h2><strong>Building Trust Before the First Conversation<\/strong><\/h2>\n<p>By the time a prospective client makes contact, their decision is nearly made. They have already evaluated your portfolio, assessed your style, and formed an opinion about your professionalism. The question is whether that opinion is favorable enough to prompt an inquiry.<\/p>\n<p>Trust signals embedded within your portfolio \u2014 not relegated to a separate &#8220;testimonials&#8221; page \u2014 can be the difference between a bounce and a booking. Place testimonials adjacent to the relevant work. If a corporate client praises your ability to work in low-light environments, that testimonial belongs next to your corporate event gallery, not on a page most visitors never reach.<\/p>\n<p>Other trust-building elements:<\/p>\n<ul>\n<li>Client or brand names, where permission allows. A recognizable brand client communicates that other buyers with high standards have made the same decision.<\/li>\n<li>Booking volume. &#8220;3,000+ events completed&#8221; is more persuasive than any description of your technique. Scale implies reliability.<\/li>\n<li>A genuine photographer bio. Clients are entering a personal and often emotionally significant relationship. A bio that communicates personality, approach, and values gives them a basis for that relationship before the first conversation.<\/li>\n<\/ul>\n<h2><strong>Portfolio as a Conversion System<\/strong><\/h2>\n<p>A portfolio page that impresses visitors and still fails to generate inquiries has one fundamental problem: it does not ask for the business.<\/p>\n<p><a href=\"https:\/\/www.nngroup.com\" target=\"_blank\" rel=\"noopener nofollow\">UX research on conversion-focused design<\/a> consistently shows that users follow the path you lay for them \u2014 and when no path is laid, they leave. Every gallery, every sequence, every portfolio page needs a clear and contextually relevant call to action.<\/p>\n<p>What that looks like in practice:<\/p>\n<ul>\n<li>End every gallery with a CTA. &#8220;Interested in event coverage for your upcoming occasion? Let&#8217;s talk.&#8221; Not a generic &#8220;Contact Us&#8221; button buried in the footer.<\/li>\n<li>Reduce contact form friction. Every additional field reduces conversion. Name, email, event type, and date are sufficient. Anything beyond that can be collected in the follow-up conversation.<\/li>\n<li>Use a floating contact element. A persistent &#8220;Book a consultation&#8221; button that follows the user through the gallery keeps the conversion opportunity visible without interrupting the browsing experience.<\/li>\n<li>Set response time expectations. &#8220;We respond within 24 hours&#8221; on the contact page reduces anxiety and increases the likelihood that a visitor submits.<\/li>\n<\/ul>\n<p>The portfolio is not the end of the client journey \u2014 it is the beginning. Its job is to qualify the prospect and prompt them to take one specific action.<\/p>\n<h2><strong>SEO and Visibility \u2014 Making Sure Clients Can Find You<\/strong><\/h2>\n<p>A well-designed portfolio that no one sees converts nothing. SEO is often treated as a separate concern from portfolio design, but for photographers, the two are inseparable.<\/p>\n<p>Photography websites are typically image-heavy and text-light \u2014 the exact opposite of what search engines need to understand and rank a page. Several <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">targeted SEO optimizations<\/a> can close this gap significantly:<\/p>\n<ul>\n<li>Image file names. &#8220;IMG_4872.jpg&#8221; communicates nothing. &#8220;corporate-event-photography-chicago.jpg&#8221; is a keyword-rich signal to search engines and screen readers.<\/li>\n<li>Alt text for every image. Describe the content and context \u2014 &#8220;outdoor wedding ceremony at The Foundry, Long Island&#8221; \u2014 not &#8220;beautiful wedding photo.&#8221;<\/li>\n<li>Location-based service pages. If you serve multiple cities, dedicate individual pages to each market. &#8220;Wedding photographer in [City]&#8221; pages consistently outperform general portfolio pages in local search.<\/li>\n<li>Page speed. Image-heavy sites are often slow sites. Compress images, use modern formats (WebP), and implement lazy loading. Google&#8217;s Core Web Vitals are a direct ranking signal, and poor performance suppresses visibility regardless of content quality.<\/li>\n<\/ul>\n<p>A portfolio that is easy to find, fast to load, and clear about where it serves is not just a creative showcase \u2014 it is a search-optimized lead generation asset.<\/p>\n<h2><strong>Professional Photography in B2B Industrial Marketing<\/strong><\/h2>\n<p>In B2B industrial marketing, the stakes of visual communication are especially high. When a potential client visits your website, the quality of your images signals the quality of your work before a single word is read. Professional photography transforms complex machinery, production facilities, and technical teams into compelling visual stories that build trust with decision-makers. A blurry smartphone photo of a factory floor tells a very different story than a professionally composed shot \u2014 and in competitive markets, that difference can determine whether a prospect stays on your site or moves on. Companies that invest in professional B2B photography consistently project greater credibility, authority, and attention to detail: the exact qualities industrial buyers look for before committing to a supplier or partner. Investing in professional photography is not an aesthetic choice; it is a strategic one. When building a visual strategy of this kind, it pays to work with <a href=\"https:\/\/smart-team.io\/en\/marketing-agency-in-barcelona\/\">professionals with demonstrable experience in B2B marketing<\/a> who understand how industrial buyers evaluate suppliers.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>A photography portfolio that books clients is built on a different set of principles than one built to impress peers. It is curated with the client&#8217;s decision in mind, not the photographer&#8217;s pride. It provides context and narrative rather than isolated moments. It places trust signals where they create impact. It includes conversion architecture that guides visitors toward inquiry. And it is built with enough SEO fundamentals to be findable in the first place.<\/p>\n<p>The photographers who book consistently are not always the most technically gifted. They are the ones who understand that their portfolio is a sales tool \u2014 and that clarity, trust, and a clear invitation to take the next step matter as much as the quality of the images themselves.<\/p>\n<h2><strong>Key Takeaways<\/strong><\/h2>\n<ul>\n<li>Curate for the client you want to attract, not for your own portfolio preferences<\/li>\n<li>15\u201320 exceptional images create more bookings than 150 average ones<\/li>\n<li>Place trust signals (testimonials, client names, booking volume) adjacent to the relevant work \u2014 not on a separate page<\/li>\n<li>Every gallery needs a contextually relevant CTA \u2014 not just a footer contact link<\/li>\n<li>Optimize image file names and alt text for search; location-based pages dramatically increase local discoverability<\/li>\n<li>A portfolio is not a finished project \u2014 review and refresh it quarterly<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 awb-sticky awb-sticky-small awb-sticky-medium awb-sticky-large fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color7);--awb-bg-color-hover:var(--awb-color7);--awb-bg-size:cover;--awb-transform-origin:50% 0;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-left:2%;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;text-transform:none;\">Contents in this article<\/h3><\/div><div class=\"awb-toc-el awb-toc-el--1 awb-toc-el--default-list-type\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;li_default&quot;}\" style=\"--awb-item-font-size:15px;--awb-item-line-height:var(--awb-typography3-line-height);--awb-item-letter-spacing:var(--awb-typography3-letter-spacing);--awb-item-text-transform:var(--awb-typography3-text-transform);--awb-item-color:var(--awb-color5);--awb-counter-color:var(--awb-color5);--awb-list-indent:10px;--awb-item-highlighted-color:var(--awb-color6);--awb-item-padding-right:5px;--awb-item-padding-left:5px;--awb-item-radius-top-left:10px;--awb-item-radius-top-right:10px;--awb-item-radius-bottom-right:10px;--awb-item-radius-bottom-left:10px;--awb-item-margin-bottom:5px;--awb-item-font-family:var(--awb-typography3-font-family);--awb-item-font-weight:var(--awb-typography3-font-weight);--awb-item-font-style:var(--awb-typography3-font-style);\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:var(--awb-color6);--awb-bg-color-hover:var(--awb-color6);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color2);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;line-height:var(--awb-typography2-line-height);\"><p>Ready to <span style=\"color: #70ed7c;\">acquire customers<\/span><br \/>\nin the AI \u200b\u200bEra?<\/p><\/h3><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:25px;--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color2);--awb-margin-bottom:5%;--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>We conduct an in-depth analysis of your presence in AI and tell you what opportunities you&#8217;re missing.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:var(--awb-color6);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button-border-radius-top-left:5px;--button-border-radius-top-right:5px;--button-border-radius-bottom-right:5px;--button-border-radius-bottom-left:5px;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color6-h),calc(var(--awb-color6-s) - 5%),calc(var(--awb-color6-l) - 10%),var(--awb-color6-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color6-h),calc(var(--awb-color6-s) - 5%),calc(var(--awb-color6-l) - 10%),var(--awb-color6-a));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" href=\"https:\/\/smart-team.io\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Request your audit<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A photography portfolio rarely fails due to the technical quality of the images, but rather because it&#8217;s designed to impress other photographers instead of guiding the client toward a booking decision. This guide redefines the portfolio as a business asset and breaks down the four levers that transform a visit into a consultation: curated content tailored to the ideal client, context and visual storytelling, integrated trust signals, and a clear conversion architecture. It also covers the SEO fundamentals that most photographers overlook: file names, alt text, location-based pages, and Core Web Vitals. A practical framework for securing real bookings, not just positive reviews.<\/p>\n","protected":false},"author":7,"featured_media":12344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[339],"tags":[],"class_list":["post-12343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-del-marketing-b2c"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/12343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=12343"}],"version-history":[{"count":3,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/12343\/revisions"}],"predecessor-version":[{"id":12350,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/12343\/revisions\/12350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/12344"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=12343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/categories?post=12343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/tags?post=12343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}