{"id":12808,"date":"2026-05-18T19:38:17","date_gmt":"2026-05-18T19:38:17","guid":{"rendered":"https:\/\/smart-team.io\/email-marketing-canal-principal-contacto-clientes\/"},"modified":"2026-05-18T19:50:09","modified_gmt":"2026-05-18T19:50:09","slug":"email-marketing-best-channels-contact-clients","status":"publish","type":"post","link":"https:\/\/smart-team.io\/en\/email-marketing-best-channels-contact-clients\/","title":{"rendered":"Email Marketing is Still One of the Best Channels to Contact Your Clients"},"content":{"rendered":"

Email Marketing guide: What to Review Before Getting Started<\/h2>\n

When someone enters this field without much experience, they often think email marketing is simply about sending emails. But it\u2019s not just that. In reality, it\u2019s about using email with a specific goal\u2014whether that\u2019s selling, getting a response, reactivating customers, or staying in touch with them<\/a>.<\/p>\n

The difference between just sending messages and working the channel with intention lies in the results. It\u2019s not enough to send an email. That message needs to arrive properly, get opened, and provide something useful to the recipient.<\/p>\n

Email remains an important channel. It\u2019s estimated that the daily volume of emails will exceed 408 billion per day by 2027. On top of that, many industry statistics still place its average return at around $36 for every dollar invested. This doesn\u2019t mean every campaign will work, but it does show that, when done properly, it remains a profitable and serious channel.<\/p>\n

There\u2019s another practical point for beginners: most emails are checked on mobile devices. Around 64% of people primarily check email on their phones, and 93% check their inbox daily. That\u2019s why if a message looks bad on mobile or is hard to understand, it already starts at a clear disadvantage.<\/p>\n

For this reason, before thinking about campaigns or platforms, it\u2019s more sensible to first understand the factors that truly influence results.<\/p>\n

It\u2019s also important to accept something from the beginning: in email marketing, solid results rarely come from improvisation. Often, a campaign fails not because the channel doesn\u2019t work, but because it\u2019s launched too early\u2014without reviewing the list, without a clear value proposition, or without defining the expected action from the recipient. These initial mistakes are quite common and often lead to wrong conclusions. Instead of assuming the problem is email itself, it\u2019s more reasonable to review whether the launch strategy was properly planned from the start.<\/p>\n

Using a Platform is Not Enough in Email Marketing<\/h2>\n

One of the most common beginner mistakes is believing everything depends on the tool. Many people think that by using platforms like Mailchimp, Brevo, or others, most of the work is already done. That\u2019s not how it works.<\/p>\n

Several elements come into play in a campaign: contact quality, message content, email design, subject line, and whether the email actually reaches the inbox or ends up in spam.<\/p>\n

Put simply: you can have a great message, but if you send it to the wrong people\u2014or it doesn\u2019t even reach them properly\u2014the result will likely be poor.<\/p>\n

Another key point is that platforms can make work easier, but they don\u2019t decide segmentation, message approach, or timing. They automate tasks, but they don\u2019t replace judgment. That\u2019s why it\u2019s more worthwhile to understand campaign logic than to obsess over comparing nearly identical tools.<\/p>\n

Which Metrics Matter to Avoid Guesswork<\/h2>\n

This is one of the most important parts for beginners. Campaigns are often judged with vague ideas like \u201cit worked well\u201d or \u201cit didn\u2019t.\u201d That\u2019s not helpful if you want to improve.<\/p>\n

What really helps is focusing on simple data:<\/p>\n