{"id":5495,"date":"2025-06-04T19:51:32","date_gmt":"2025-06-04T19:51:32","guid":{"rendered":"https:\/\/smart-team.io\/que-es-el-modo-ia-de-google\/"},"modified":"2026-01-05T13:36:42","modified_gmt":"2026-01-05T13:36:42","slug":"what-is-googles-ai-mode-and-how-does-it-transform-seo","status":"publish","type":"post","link":"https:\/\/smart-team.io\/en\/what-is-googles-ai-mode-and-how-does-it-transform-seo\/","title":{"rendered":"What is Google&#8217;s AI Mode and how does it transform SEO?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1SXG1R2owPhsGfehE3mspM?utm_source=generator&theme=0\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-top:45px;\"><p>Since May 2025, Google has begun radically transforming the search experience with the introduction of AI Mode and AI Overviews, powered by its Gemini model. This new way of presenting information, based on artificial intelligence, not only changes how users interact with SERPs, but also <strong>forces a rethinking of traditional SEO strategies.<\/strong><\/p>\n<p>What exactly is AI Mode, how does it affect organic traffic, what does it demand from content, and why does it represent a true turning point for creators, brands, and search engine positioning professionals.<\/p>\n<h2><strong>What is Google&#8217;s AI Mode and why is it a game changer?<\/strong><\/h2>\n<p>Since 2025, Google has rolled out its new AI-powered search experience under the name &#8220;AI Overviews&#8221; and in the U.S. they&#8217;ve just launched &#8220;AI Mode&#8221; within their search engine. This functionality, powered by its Gemini model, <strong>offers AI-generated answers directly in search results, integrating information from multiple sources into a unified summary.<\/strong><\/p>\n<p>This new approach has the potential to change the way users interact with SERPs and represents a true turning point in traditional SEO strategies.<\/p>\n<div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\" data-autoplay=\"1\"><div class=\"video-shortcode\"><lite-youtube videoid=\"0uVRHl9gAco\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;mute=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"360\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div>\n<h2><strong>How AI Overviews affects organic traffic<\/strong><\/h2>\n<p>One of the biggest current concerns is the possible loss of organic traffic. <strong>By providing complete answers on the results page itself, clicks to websites may decrease, especially for informational content and frequently asked questions.<\/strong><\/p>\n<p>However, opportunities open up for those who generate original, in-depth content that serves as a source for AI answers. The key is to become a reference.<\/p>\n<h2><strong>How to stand out in Google&#8217;s AI search<\/strong><\/h2>\n<p>Google emphasizes that, in the era of artificial intelligence, useful, trustworthy, and people-centered content remains fundamental to search success. Ranking systems continue to reward original, high-quality content that demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). To improve visibility in AI-powered search experiences, such as AI-generated summaries, <strong>it&#8217;s essential to create content that is valuable to users, regardless of whether AI is used in its creation.<\/strong><\/p>\n<p>Additionally, Google recommends following standard SEO practices, such as implementing structured data, optimizing site speed, and improving user experience. These actions help make content more accessible and understandable for both users and search systems. In summary, the focus should be on creating quality content that meets user needs, which is key to standing out in Google&#8217;s AI search experiences.<\/p>\n<h2><strong>Strategies for ranking in the Gemini era<\/strong><\/h2>\n<p>For years, SEO focused on technical factors, keywords, and backlinks. <strong>Today, the focus is on understanding user intent and offering content that resolves it directly, truthfully, and quickly.<\/strong><\/p>\n<p>AI Overviews forces content creators to abandon mechanical approaches and adopt a perspective centered on user experience, source authority, and <strong>information quality.<\/strong><\/p>\n<h2><strong>Key differences between classic SEO and AI SEO<\/strong><\/h2>\n<ul>\n<li>Focus on intent vs. focus on keywords.<\/li>\n<li>Quality vs. quantity.<\/li>\n<li>Author experience vs. generic content.<\/li>\n<\/ul>\n<h2><strong>What to do if your traffic drops since May 2025<\/strong><\/h2>\n<ul>\n<li>Audit your content: does it really solve the search query?<\/li>\n<li>Review the structure of your posts.<\/li>\n<li>Increase authority signals (visible authors, citations, references).<\/li>\n<\/ul>\n<h2><strong>Cases and expert opinions from the sector<\/strong><\/h2>\n<p>Eric Mercier, Head of SEO at OCTOPUS, argues that the introduction of AI Overviews and AI Mode by Google represents a radical transformation in how users access information and highlights that this change turns Google into an autonomous editorial system that reorganizes and presents third-party content without needing to redirect users to the original sources.<\/p>\n<p>For his part, Andres Kloster, Founder &amp; CRO of Agencia Eleven, states: &#8220;<em>The launch of AI Mode by Google doesn&#8217;t seek to cannibalize its own search engine, but rather to stop the migration of users toward emerging platforms like ChatGPT and Perplexity. According to Kloster, <strong>Google adopts a classic market leader tactic: integrating innovations that could threaten its position.<\/strong> This way, it offers an AI-based search experience without users leaving its ecosystem<\/em>.&#8221;<\/p>\n<p><strong>The future of SEO in the age of artificial intelligence<\/strong><\/p>\n<p>The immediate future lies in content that combines expert knowledge, clear structure, and added value. The SEO practices that survive are those that adapt. Google, while changing, continues to reward usefulness. In an ecosystem where AI synthesizes information, the content creator&#8217;s role is to ensure their voice is worthy of being included in that synthesis. That requires quality, context, and perspective.<\/p>\n<p>In my professional experience, SEO has mutated as many times as necessary, but <strong>those who work in optimization not only position, but also accompany their clients in an accelerated digital world.<\/strong> The key is to stay one or two steps ahead, <strong>test, experiment, and advise<\/strong> accordingly.<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:24px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-5495-1\"><div class=\"fusion-panel panel-default panel-0023781f90ac0f436 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0023781f90ac0f436\"><a aria-expanded=\"false\" aria-controls=\"0023781f90ac0f436\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5495-1\" data-target=\"#0023781f90ac0f436\" href=\"#0023781f90ac0f436\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What is Google's AI Mode?<\/span><\/a><\/h4><\/div><div id=\"0023781f90ac0f436\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0023781f90ac0f436\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>It is a new feature of the search engine that displays answers generated by artificial intelligence directly in the search results, using the Gemini model to synthesize information from multiple sources.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a30f221c3c09d398a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a30f221c3c09d398a\"><a aria-expanded=\"false\" aria-controls=\"a30f221c3c09d398a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5495-1\" data-target=\"#a30f221c3c09d398a\" href=\"#a30f221c3c09d398a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How does AI Mode affect organic traffic?<\/span><\/a><\/h4><\/div><div id=\"a30f221c3c09d398a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a30f221c3c09d398a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>It can reduce clicks to websites, especially for informational content, since users get complete answers without leaving Google. However, high-quality content can benefit from being used as a source by AI.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0678be108b4b2e50a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0678be108b4b2e50a\"><a aria-expanded=\"false\" aria-controls=\"0678be108b4b2e50a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5495-1\" data-target=\"#0678be108b4b2e50a\" href=\"#0678be108b4b2e50a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What type of content ranks best in AI-powered searches?<\/span><\/a><\/h4><\/div><div id=\"0678be108b4b2e50a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0678be108b4b2e50a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The one that demonstrates experience, authority, and reliability (E-E-A-T), is well-structured, is useful to the user, and responds clearly and directly to their search intent.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1b081501074f3831e fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_1b081501074f3831e\"><a aria-expanded=\"false\" aria-controls=\"1b081501074f3831e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5495-1\" data-target=\"#1b081501074f3831e\" href=\"#1b081501074f3831e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Should I change my SEO strategy with the arrival of AI Mode?<\/span><\/a><\/h4><\/div><div id=\"1b081501074f3831e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1b081501074f3831e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Yes. It&#8217;s necessary to review and optimize the content to focus more on search intent, improve the structure, add authority signals, and offer real value to the user.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-cf3a6e837e6d5e336 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_cf3a6e837e6d5e336\"><a aria-expanded=\"false\" aria-controls=\"cf3a6e837e6d5e336\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5495-1\" data-target=\"#cf3a6e837e6d5e336\" href=\"#cf3a6e837e6d5e336\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Is traditional SEO disappearing?<\/span><\/a><\/h4><\/div><div id=\"cf3a6e837e6d5e336\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_cf3a6e837e6d5e336\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p data-start=\"1160\" data-end=\"1417\">No, but it&#8217;s evolving. Technical practices are still important, but now they must be integrated with a more human, contextual, and strategic approach to stand out in AI-generated summaries.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since May 2025, Google has begun to radically transform the search experience with the introduction of AI Mode and AI Overviews, powered by its Gemini model. This new way of presenting information, based on artificial intelligence, not only changes how users interact with SERPs but also forces a rethink of traditional SEO strategies. What exactly is AI Mode, how does it affect organic traffic, what does it demand of content, and why does it represent a true turning point for creators, brands, and search engine optimization professionals?<\/p>\n","protected":false},"author":7,"featured_media":5092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[96],"tags":[],"class_list":["post-5495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/5495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=5495"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/5495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/5092"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=5495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/categories?post=5495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/tags?post=5495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}