{"id":5715,"date":"2025-08-21T17:52:50","date_gmt":"2025-08-21T17:52:50","guid":{"rendered":"https:\/\/smart-team.io\/?p=5715"},"modified":"2025-11-20T12:26:46","modified_gmt":"2025-11-20T12:26:46","slug":"ideal-customer-profile-icp","status":"publish","type":"post","link":"https:\/\/smart-team.io\/en\/ideal-customer-profile-icp\/","title":{"rendered":"Ideal Customer Profile (ICP) and why it is key to your business strategy"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;\"><p>One of the most common mistakes in B2B and B2C companies is <strong>trying to sell to everyone<\/strong>. This diffuse strategy not only dilutes sales and marketing efforts, but also makes customer acquisition more expensive and reduces long-term profitability.<\/p>\n<p>Faced with this problem, an increasingly relevant tool has emerged: the <strong>Ideal Customer<\/strong> <strong>Profile (ICP)<\/strong>.<\/p>\n<p>Far from being an abstract segmentation exercise, the ICP is a <strong>strategic and operational tool<\/strong> that enables sales, marketing, product and customer service to be aligned towards the same objective: to <strong>attract, retain and build loyalty among those customers most likely to be successful and profitable<\/strong>.<\/p>\n<h2><strong>What is an Ideal Customer Profile?<\/strong><\/h2>\n<blockquote>\n<p>The <strong>Ideal Customer Profile (ICP)<\/strong> is a detailed representation of the type of customer who gets <strong>the most value from the product or service<\/strong> you offer and who, at the same time, represents a <strong>profitable and sustainable relationship<\/strong> for your business.<\/p>\n<\/blockquote>\n<p>That is, it is not just someone who buys from you, but someone who:<\/p>\n<ul>\n<li><strong>Repeated purchases<\/strong><\/li>\n<li><strong>Recommend your brand<\/strong><\/li>\n<li><strong>Low support cost<\/strong><\/li>\n<li><strong>Fits perfectly with your value proposition<\/strong><\/li>\n<li><strong>Helps you grow predictably<\/strong><\/li>\n<\/ul>\n<p>The ICP can represent an <strong>individual (B2C)<\/strong> or a <strong>company (B2B)<\/strong> and is built from actual data, observation and experience of the sales team.<\/p>\n<h2><strong>Why is it important to have the ICP defined?<\/strong><\/h2>\n<p>Having a clear ICP is not a luxury, it is a <strong>basic condition to scale efficiently<\/strong>. Here are some of the key advantages:<\/p>\n<h3><strong>Increases marketing and sales efficiency.<\/strong><\/h3>\n<p>Instead of dispersing resources on generic campaigns, you can focus on the customers who <strong>are most likely to convert.<\/strong><\/p>\n<h3><strong>2. Reduces acquisition cost<\/strong><\/h3>\n<p>By focusing your message and targeting, <a title=\"qualified leads\" href=\"https:\/\/smart-team.io\/en\/que-es-un-lead-b2b\/\" target=\"_blank\" rel=\"noopener\">qualified leads<\/a> cost less and convert faster.<\/p>\n<h3><strong>3. Improved loyalty<\/strong><\/h3>\n<p>Ideal clients tend to be <strong>more loyal and less confrontational<\/strong>, because there is a natural fit with what you offer.<\/p>\n<h3><strong>4. Optimizes product development<\/strong><\/h3>\n<p>Knowing who you want to serve allows you to <strong>fine-tune the functionalities, prices and services<\/strong> you offer.<\/p>\n<h3><strong>5. Facilitates message personalization<\/strong><\/h3>\n<p>A well-defined ICP helps you speak in the right tone, channel and at the right time to generate real impact.<\/p>\n<h2><strong>Are IPC, buyer persona and market segment the same thing?<\/strong><\/h2>\n<p>No. Although related, they are <strong>not equivalent. <\/strong>While the segment defines a <strong>broad group<\/strong> and the buyer persona focuses on <strong>personal and behavioral details<\/strong>, the ICP combines both approaches with a clear focus on <strong>profitability and strategic fit<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-6419\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento.jpg\" alt=\"ICP, buyer persona and segment\" width=\"856\" height=\"279\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27856%27%20height%3D%27279%27%20viewBox%3D%270%200%20856%20279%27%3E%3Crect%20width%3D%27856%27%20height%3D%27279%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento-200x65.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento-300x98.jpg 300w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento-400x130.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento-600x196.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento-768x250.jpg 768w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento-800x261.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/ICP-buyer-persona-y-segmento.jpg 856w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/p>\n<h2><strong>How to define the Ideal Customer Profile?<\/strong><\/h2>\n<p>There are multiple paths, but two complementary methodologies are the most widely used and effective:<\/p>\n<h2><strong>1. Methodology based on analysis of current customers<\/strong><\/h2>\n<p>This technique starts by <strong>analyzing your actual database<\/strong> to identify common patterns among your best customers.<\/p>\n<p><strong>Steps:<\/strong><\/p>\n<ol>\n<li><strong>Segment your customer base<\/strong> according to turnover, retention, satisfaction and recurrence.<\/li>\n<li><strong>Collect key data<\/strong>: company size, industry, location, acquisition channels, average ticket.<\/li>\n<li><strong>Identify common patterns<\/strong>: What characteristics do your most valuable customers share?<\/li>\n<li><strong>Validate with sales and customer service<\/strong>: Does it match your daily experience?<\/li>\n<li><strong>Constantly refine the profile<\/strong>: The ICP is dynamic, not a fixed snapshot.<\/li>\n<\/ol>\n<h3><strong>Suggested tools:<\/strong><\/h3>\n<ul>\n<li>CRM<a title=\"HubSpot\" href=\"https:\/\/smart-team.io\/en\/hubspot-crm-the-best-tool-for-b2b-smes\/\" target=\"_blank\" rel=\"noopener\">(HubSpot<\/a>, Salesforce, Pipedrive)<\/li>\n<li>BI platforms (Power BI, Tableau, Looker)<\/li>\n<li>Google Analytics Dashboards<\/li>\n<li>NPS and satisfaction surveys<\/li>\n<\/ul>\n<h2><strong>2. Qualitative methodology based on interviews and focus groups.<\/strong><\/h2>\n<p>Here the objective is to <strong>delve into the &#8220;why&#8221; of the ideal customer<\/strong>. Not just data, but motivations, emotions, challenges and values.<\/p>\n<p><strong>Steps:<\/strong><\/p>\n<ol>\n<li><strong>Choose your best current customers<\/strong>: the most loyal, happy and profitable ones.<\/li>\n<li><strong>Design open-ended questions<\/strong>: What motivated you to choose us? What problem did we solve? What do you value most?<\/li>\n<li><strong>Conduct recorded interviews or focus groups<\/strong>.<\/li>\n<li><strong>Map emotional insights<\/strong>: frustrations, goals, language they use, organizational personality.<\/li>\n<li><strong>Combine with quantitative data and<\/strong> generate a robust profile.<\/li>\n<\/ol>\n<h3><strong>Useful tools:<\/strong><\/h3>\n<ul>\n<li>Typeform \/ Google Forms<\/li>\n<li>Zoom or Meet for recorded interviews<\/li>\n<li>Semantic text analysis platforms (such as Dovetail or Grain)<\/li>\n<\/ul>\n<h2><strong>Key elements of a B2B ICP<\/strong><\/h2>\n<p>A good ICP should include both <strong>firmographic<\/strong> (company data) and <strong>behavioral and cultural<\/strong> dimensions:<\/p>\n<h2><strong><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-6413\" src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B.jpg\" data-orig-src=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B.jpg\" alt=\"Key elements of a B2B ICP\" width=\"865\" height=\"414\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27865%27%20height%3D%27414%27%20viewBox%3D%270%200%20865%20414%27%3E%3Crect%20width%3D%27865%27%20height%3D%27414%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B-200x96.jpg 200w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B-300x144.jpg 300w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B-400x191.jpg 400w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B-600x287.jpg 600w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B-768x368.jpg 768w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B-800x383.jpg 800w, https:\/\/smart-team.io\/wp-content\/uploads\/2025\/08\/Elementos-clave-de-un-ICP-B2B.jpg 865w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 865px) 100vw, 865px\" \/><br \/>\nHow to use the ICP once defined<\/strong><\/h2>\n<p>An ICP is useless if it is not integrated into the <strong>actual operations of the company<\/strong>. Here are some key applications:<\/p>\n<h3><strong>Marketing<\/strong><\/h3>\n<ul>\n<li>Segmentation of advertising campaigns<\/li>\n<li>Creation of customized content<\/li>\n<li>Inbound and <a title=\"SEO\" href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> strategy focused on ICP<\/li>\n<\/ul>\n<h3><strong>Sales<\/strong><\/h3>\n<ul>\n<li>Lead prioritization in CRM<\/li>\n<li>Adapted commercial arguments<\/li>\n<li>Predictive scoring tools<\/li>\n<\/ul>\n<h3><strong>Product<\/strong><\/h3>\n<ul>\n<li>Development of functionalities according to ICP feedback<\/li>\n<li>Testing of new features with ideal customers<\/li>\n<\/ul>\n<h3><strong>Overall strategy<\/strong><\/h3>\n<ul>\n<li>Identification of new markets<\/li>\n<li>Pricing decisions<\/li>\n<li>International business expansion<\/li>\n<\/ul>\n<h2><strong>Common mistakes when building an ICP<\/strong><\/h2>\n<ol>\n<li><strong>Based on intuition, not data<\/strong><\/li>\n<li><strong>Copy profiles from other companies<\/strong><\/li>\n<li><strong>Do not update over time<\/strong><\/li>\n<li><strong>Confusing it with the buyer persona<\/strong><\/li>\n<li><strong>Do not involve sales and product in the process<\/strong><\/li>\n<\/ol>\n<blockquote>\n<p>Remember: the ICP is a <strong>collaborative, strategic and living tool<\/strong>. It needs data, validation and periodic review.<\/p>\n<\/blockquote>\n<h2><strong>How to evolve your ICP with business growth<\/strong><\/h2>\n<p>As a company grows, its ICP also <strong>evolves<\/strong>:<\/p>\n<ul>\n<li>New solutions = new segments<\/li>\n<li>Entry into new markets = firmographic changes<\/li>\n<li>Commercial learning = profile adjustments<\/li>\n<li>Changes in the environment (regulation, technology, competition)<\/li>\n<\/ul>\n<p>Therefore, it is recommended to <strong>review the ICP at least once a year<\/strong>, or every time a new product line is launched or a new market is entered.<\/p>\n<p>The <strong>Ideal Customer Profile (ICP)<\/strong> is much more than a marketing definition. It is a <strong>critical business tool<\/strong> that enables:<\/p>\n<ul>\n<li>Become more efficient<\/li>\n<li>Communicate better<\/li>\n<li>Sell more and faster<\/li>\n<li>Loyalty with meaning<\/li>\n<li>Growing sustainably<\/li>\n<\/ul>\n<p>In an environment where attention is scarce and competition is fierce, clearly understanding who your ideal customer is <strong>makes the difference between growing or stagnating<\/strong>.<\/p>\n<h2>Do you want to define your company&#8217;s ICP with a validated methodology?<\/h2>\n<p>At Smart Team we help you build, validate and activate your Ideal Customer Profile with real data, in-depth interviews and automation tools.<\/p>\n<p><strong>Contact us and let&#8217;s transform your strategy from the root.<\/strong><\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:24px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-5715-1\"><div class=\"fusion-panel panel-default panel-38677aafeee9e7c94 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_38677aafeee9e7c94\"><a aria-expanded=\"false\" aria-controls=\"38677aafeee9e7c94\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5715-1\" data-target=\"#38677aafeee9e7c94\" href=\"#38677aafeee9e7c94\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How to identify if my company needs to define an Ideal Customer Profile (ICP)?<\/span><\/a><\/h4><\/div><div id=\"38677aafeee9e7c94\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_38677aafeee9e7c94\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>An ICP is key when your marketing efforts are not generating results or you want to scale your business. It helps you focus resources on customers with a higher probability of success and profitability.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7dc954ebc7c9694cc fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_7dc954ebc7c9694cc\"><a aria-expanded=\"false\" aria-controls=\"7dc954ebc7c9694cc\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5715-1\" data-target=\"#7dc954ebc7c9694cc\" href=\"#7dc954ebc7c9694cc\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What common mistakes are made when setting up an ICP and how to avoid them?<\/span><\/a><\/h4><\/div><div id=\"7dc954ebc7c9694cc\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_7dc954ebc7c9694cc\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The most common mistake is to base the ICP on assumptions without real data. To avoid this, analyze current customers, successful sales and loyalty metrics. This way you will create a solid and actionable profile.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8db2d27f478c2e07d fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8db2d27f478c2e07d\"><a aria-expanded=\"false\" aria-controls=\"8db2d27f478c2e07d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5715-1\" data-target=\"#8db2d27f478c2e07d\" href=\"#8db2d27f478c2e07d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How does the Ideal Customer Profile differ from a buyer persona?<\/span><\/a><\/h4><\/div><div id=\"8db2d27f478c2e07d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8db2d27f478c2e07d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The ICP defines the type of company or customer most valuable to your business, while the buyer persona describes the decision maker within that company. The two complement each other to guide sales and marketing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-54410e22c5c7e781f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_54410e22c5c7e781f\"><a aria-expanded=\"false\" aria-controls=\"54410e22c5c7e781f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5715-1\" data-target=\"#54410e22c5c7e781f\" href=\"#54410e22c5c7e781f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How to use ICP to improve my marketing and sales campaigns?<\/span><\/a><\/h4><\/div><div id=\"54410e22c5c7e781f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_54410e22c5c7e781f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>With a clear ICP you can better segment campaigns, personalize messages and prioritize quality leads. This reduces acquisition costs and improves marketing and sales conversion rates.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3d09f391522b5b635 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3d09f391522b5b635\"><a aria-expanded=\"false\" aria-controls=\"3d09f391522b5b635\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-5715-1\" data-target=\"#3d09f391522b5b635\" href=\"#3d09f391522b5b635\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How often should I update my Ideal Customer Profile to keep it effective?<\/span><\/a><\/h4><\/div><div id=\"3d09f391522b5b635\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3d09f391522b5b635\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Ideally, it should be reviewed every 6 to 12 months or whenever you notice changes in your market. This ensures that your ICP remains aligned with the reality of your customers and continues to generate opportunities.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Defining the Ideal Customer Profile (ICP) is not theory: it is a strategic decision that directly impacts sales, marketing and growth. This article shows you how to identify it, apply it and turn it into a key tool to better focus your resources and scale your business.<\/p>\n","protected":false},"author":7,"featured_media":6418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[117],"tags":[],"class_list":["post-5715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultancy-en"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/5715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=5715"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/5715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/6418"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=5715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/categories?post=5715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/tags?post=5715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}