{"id":6482,"date":"2025-08-26T12:52:10","date_gmt":"2025-08-26T12:52:10","guid":{"rendered":"https:\/\/smart-team.io\/marketing-b2b-agencia-equipo-propio-o-modelo-mixto\/"},"modified":"2025-12-01T13:09:27","modified_gmt":"2025-12-01T13:09:27","slug":"marketing-b2b-agencia-equipo-propio-o-modelo-mixto","status":"publish","type":"post","link":"https:\/\/smart-team.io\/en\/marketing-b2b-agencia-equipo-propio-o-modelo-mixto\/","title":{"rendered":"B2B marketing: agency, in-house team or mixed model?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2l6h0Okv89GWMVbEpWHNrj?utm_source=generator&theme=0\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-top:3%;\"><p>B2B marketing could be defined as the set of strategies applied by companies that sell products and services to other companies and not to individual end consumers. Therefore, it focuses on building trust in the universe that makes up its market while betting on building solid and, if possible, long-term business relationships. <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">It is<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">another<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">face<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">the <\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">currency<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">marketingin<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\"> B<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">2<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">C <\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">to<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">difference<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">this<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">at<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\"> o<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">b<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">j<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">etives<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">hearings<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">strategy<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">ias<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">channels<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">at <\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">a<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">lar<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">a<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">series<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">issues<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">are<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">mu<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">well<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">explained<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">at<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">a<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">ran<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">number<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">articles <\/a><a href=\"https:\/\/publica-rest.fraunhofer.de\/server\/api\/core\/bitstreams\/9ace0220-4074-48a8-90e4-dd035462ebcb\/content\" target=\"_blank\" rel=\"noopener\">specialized<\/a>.<\/p>\n<p>Conversions&#8221; occur through transactions between organizations and these are generally of high economic value. There is a company buying and a company selling. This very often results in business processes that are more complex and also slower than those that occur in B2C environments. It is estimated that sales cycles can be 3 to 6 times longer than in cases of direct sales to individual consumers. <strong>The communication or marketing agencies themselves are B2B companies as service providers to other companies and not to individuals, so they know something about all this<\/strong>.<\/p>\n<p>It is interesting to think about what is the best working model for B2B companies in the field of their marketing and sales strategies. Obviously, everything has to do with the type of company, its volume and the market it addresses, but despite these dependencies, it is possible to think about outsourcing services and this can lead us to understand issues that, although they may seem so, are not obvious.<\/p>\n<h2>Why <em>outsourcing marketing<\/em><\/h2>\n<p><a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">There are<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">reasons<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">structural<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">explain<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">by<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">what<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">many<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">companies<\/a><a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">especially<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">type <\/a><a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">industrial<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">but<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">no<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">only<\/a><a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">decide<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">outsource<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">total<\/a><a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\"> o <\/a><a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">partially<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">functions<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">marketingin<\/a><a href=\"https:\/\/blog.ecompanda.co\/outsourcing\/why-companies-outsource\/\" target=\"_blank\" rel=\"noopener\">g<\/a>. Here are 4 of these structural reasons, not the only ones but perhaps the most important, possibly ordered from most to least relevant:<\/p>\n<p><strong> Opportunity cost and scalability:<\/strong> Assembling a complete internal marketing team that masters all areas (strategy, content, SEO, SEM, CRM, web design, <em>email marketing<\/em>, automation&#8230;) implies a high investment and it is not common that it can fit in most budgets. Outsourcing correctly allows access to differential talent and specialized profiles in a modular and flexible way, adapting the cost to the real needs of each moment. It is a way of containing fixed costs and working on the basis of scalability: if you need to grow, you only need to expand services with the agency; if you need to cut costs, you can make adjustments without laying off staff.<\/p>\n<p><strong>Access to specialized and updated knowledge:<\/strong> Digital marketing requires technical knowledge in platforms, trends, algorithms and tools that evolve very quickly.<\/p>\n<p>Agencies have teams and professionals exposed to a wide range of projects and, to a large extent, live by staying connected to the best practices in the industry. For a company that does not have marketing as its <em>core business<\/em>, it is very difficult to maintain a high level of continuous updating and learning. This is especially true for SMEs, but it is also a major challenge for many large organizations.<\/p>\n<p><strong>Technology integration and efficient execution:<\/strong> Marketing and communication services are becoming increasingly technological. The unstoppable digitizing trend puts the focus on technical and specialized disciplines such as analytics, process automation, technical SEO (to cite just 3 quick cases). Outsourcing allows to implement new technologies in a more agile way, flatten learning curves, standardize best practices and accelerate the emergence of results. Again, this is very important for industrial companies where sales processes can be long and results can take time to be enjoyed and analyzed.<\/p>\n<p><strong>Incorporation of an external and objective point of view:<\/strong> An internal team may fall into inertia, may lack objectivity or may find it difficult to generate a medium-term strategic view. The day-to-day is imposed and there is not always room to question approaches or review priorities. An agency can provide a different, fresh and informed point of view, far removed from internal dynamics. Critical distance&#8221; is an asset and also a resource that can be difficult to find internally.<\/p>\n<p><a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">The<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\"><em>outsourcin<\/em><\/a><a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\"><em>g<\/em><\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">functions<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">communication<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">marketingin<\/a><a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">g<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">no<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">is<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">a<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">solution<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">more<\/a><a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">ica<\/a><a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">but<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">yes<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">a <\/a><a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">option<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">highly<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">efficient<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">at<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">many<\/a> <a href=\"https:\/\/www.omnifunnelmarketing.com\/blog\/evaluating-the-pros-and-cons-of-b2b-marketing-outsourcing\" target=\"_blank\" rel=\"noopener\">contexts<\/a>. In fact, in many cases it is a necessity that is dictated by internal company budgets. When done well, it allows to gain specialization, optimize resources, improve productivity and move faster in a market environment that is becoming more and more technically demanding.<\/p>\n<h2>Working with internal resources: advantages and limits<\/h2>\n<p>It goes without saying that every company should have an in-house team adapted to its needs and context. To begin with, the company must understand what it is outsourcing and at the same time be able to pass on to its suppliers certain specific skills that they do not have <em>a priori<\/em>. <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">By<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">to<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">Security<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">sentid<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">o <\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">common<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">companies<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">should<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">have<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">a<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">at<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">uien<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">at<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">your<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">inside<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">that <\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">visit<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">well<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">can<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">take<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">main<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">decisions<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">at<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">all<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">o <\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">lo<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">has<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">see<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">with<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">the <\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">communication<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">marketingin<\/a><a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">g<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.academia.edu\/24705544\/The_Role_of_Leaders_in_Internal_Marketing\" target=\"_blank\" rel=\"noopener\">sales<\/a>. This person must have a deep knowledge of the business and the market in which it operates. The question is not whether it is necessary to have an internal team or not. The big question to be answered is: what should be the size of this team and what are the positions that are really necessary?<\/p>\n<p>Generally speaking, companies must have a structure adapted to a stable workload over time, a volume of activity that justifies hiring and a revenue structure that supports it. <strong>From this, there are two differentiated paths and a question to answer: to grow internally or to grow with external support?<\/strong><\/p>\n<p>Very often, growing internally is difficult. <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">By<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">a<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">part<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">contracting<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">profiles<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">qualified<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">at <\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">marketingin<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">g<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">di<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">ital<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">no<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">is<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">simple<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">so<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">like<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">tampoc<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">o <\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">lo<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">is<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">your<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">retention<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">.<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\"> Ha<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">many<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">reasons<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">lo <\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">explain<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">to<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">has<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">enerad<\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">o <\/a><a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">also<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">much<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">literature<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">at<\/a> <a href=\"https:\/\/www.wtwco.com\/es-es\/news\/2022\/11\/persiste-la-dificultad-para-atraer-y-retener-talento-digital-en-el-93-percentage\" target=\"_blank\" rel=\"noopener\">in this regard<\/a>. On the other hand, it would be necessary to have well-defined internal processes, updated tools and the capacity for continuous training, which is not always within the reach of all companies. And well, we must also be very aware of everything that happens while we make plans: hiring errors that are detected too late, changes in priorities that make certain functions have become outdated, disruptive technological changes that affect procedures and a long list of other issues that must be taken into account before carrying out a recruitment in an environment as volatile as digital marketing.<\/p>\n<h2>Neither all in nor all out<\/h2>\n<p>The mixed model is, for both B2B and B2C companies, but especially for the former, the best way to combine operational efficiency with strategic criteria. It involves, first of all, identifying what needs to be generated internally and what is better to look for outside the company itself, either because it requires a high degree of specialization, or because the workload to be assigned does not support the cost of an internal position, or, more commonly, because of a combination of both factors. It is not a question of delegating in order to disengage, but rather of seeking complementary synergies: the sum of talent, process improvement, bidirectional learning, quality and guaranteed continuity. When properly understood, the mixed model does not detract from autonomy, but rather reinforces it.<\/p>\n<p>There are as many ways of operating a mixed model, combining internal resources with external services, as you like, and we must also bear in mind that &#8220;time&#8221; is a fundamental factor to take into account: well-coordinated organizations can grow hand in hand and their collaboration can evolve in many ways. What starts with a tangential collaboration can become a very broad alliance and vice versa depending on the circumstances.<\/p>\n<p>In general, it should be taken into consideration that the client should be able to procure an in-depth knowledge of the market in which it operates as well as an advanced strategic understanding and responsibility for ensuring that the organization&#8217;s fundamental objectives are met. This would include overseeing the brand, coordinating marketing activities with the rest of the company structure and identifying opportunities. This does not mean that an outside agency cannot support these functions, it means that the client should not take its hands off the wheel.<\/p>\n<h2>Tasks that an agency can possibly do better than you can do yourself<\/h2>\n<p>In many cases, certain functions tend to be more efficient when performed by a specialized agency. It may be because of their technical nature, the speed at which tools evolve, or simply the budgetary burden that a given company can allocate to a particular initiative. More commonly, an agency can do it better than a company because of a combination of factors. Some recurring cases are listed below:<\/p>\n<p><strong>Talent acquisition: <\/strong><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">The<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">subject<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">premium<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">services<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">professionals<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">are<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">people<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">the <\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">lend<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">who<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">you can<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">have<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">me<\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">j<\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">or<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">capacity<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">for<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">rate<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">profiles<\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">measure<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">your<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\"><em>performanc<\/em><\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\"><em>e<\/em><\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">y <\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">optimize<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">your<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">intervention<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">at<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">pro<\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">y<\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">ectos<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">are<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">a<\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/blog.keyscouts.com\/reasons-to-hire-a-marketing-agency\" target=\"_blank\" rel=\"noopener\">ences<\/a>. It is not a universal rule, but companies that do not have their <em>core business<\/em> in marketing will not find it as easy as an agency to operate in the market of specialized professionals. In the same way that a marketing agency would not know how to hire mechanical engineers, a medium-sized company specializing in the manufacture of industrial machinery may have trouble organizing a marketing team.<\/p>\n<p><strong>SEO Consulting:<\/strong> Not many companies can afford to hire a full-time SEO consultant, but nowadays they all need one. Since March 1995 with the launching of <strong>Yahoo!<\/strong> and more markedly since September 1997 with the start of <strong>Google&#8217;<\/strong>s activities, <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">ago<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">missing<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">that<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">at<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">g<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">uien<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">lock<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">j<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">e<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">for<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">that<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">the<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">web<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">from<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">your<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">company<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">is<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">well <\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">positioned<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">at<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">the<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">main<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">motors<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">from<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/seo\/\">search<\/a> and is a source of <em>leads<\/em>. Moreover, SEO is a discipline in constant evolution and must now face such obvious challenges as the <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">growing<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">role<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">of LLMs<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">in<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">the<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">search<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">and <\/a><a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">research<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">actions<\/a> <a href=\"https:\/\/smart-team.io\/en\/how-llms-are-redefining-the-way-we-search-for-information\/\">of<\/a> web users.<\/p>\n<p><strong>Paid:<\/strong> Google ADS, LinkedIn ADS or Meta ADS are complex environments that should preferably be operated by experienced professionals. Any company can invest in these channels but it is no less true that it will hardly be able to aspire to obtain the returns that an experienced profile can bring.<a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">It is<\/a><a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">not <\/a> <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">clear<\/a> <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">that<\/a> <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">all<\/a> <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">companies<\/a> <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">should<\/a> <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">invest<\/a> <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">in SEM <\/a><a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">or <\/a><a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR45704.pdf\" target=\"_blank\" rel=\"noopener\">Social ADS<\/a>, but what is quite clear is that most of them cannot afford to set up a full-time position to perform this function.<\/p>\n<p><strong>Web development and maintenance:<\/strong> Both for specific projects and for evolutionary services, <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">apo<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">y<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">o<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">external<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">allows<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">g<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">anar<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">at<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">a<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">g<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">ility<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">y<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">avoid<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">collars<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">from<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">bottle <\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/web-design\/\">technicians<\/a>. Today, SEO is closely related to the technical capabilities of websites and websites are no longer understood as static instruments drifting in cyberspace. It is necessary to have someone behind well-functioning websites and rarely do company budgets have room for a full-time <em>webmaster<\/em>.<\/p>\n<p><strong>Graphic design:<\/strong> Communication and marketing agencies have the resources to offer graphic design services with the best possible quality\/cost ratio. Firstly, by having exposure to multiple projects and working with advanced task monitoring tools, they can balance their workloads in such a way that their productivity is difficult to match. <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\" target=\"_blank\" rel=\"noopener\">You can<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">look like<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">that<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">the<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">level<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">from<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">specialization<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">from<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">this<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">function<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">at <\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">concrete<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">no<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">is<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">the<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">more<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">high<\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">,<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">but<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">lo<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">true<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">is<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">that<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">to<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">trata<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">from<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">one<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">from<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">the<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">services<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">that<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">more <\/a><a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">efficiently<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">to<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">can<\/a> <a href=\"https:\/\/smart-team.io\/en\/marketing-outsourcing-2\/graphic-design\/\">outsource<\/a>.<\/p>\n<p><strong>Process automation and <em>email marketing<\/em>:<\/strong> The operation of platforms such as HubSpot requires a well thought-out architecture, segmentation and specific knowledge of both the tool itself and the CRM environment, which sits at the perfect intersection between marketing and sales. Outsourcing in the context of implementing such a tool is a clear case of best practice in terms of reducing risks, flattening learning curves and accelerating results.<\/p>\n<p>There are many other cases, but the above illustrate very clearly that often the best alternative is to have specialized external support, and if it is of interest, there is always time to pass on to the internal team functions that have already been consolidated externally. Generally speaking, having external talent for specific tasks is a good idea.<\/p>\n<h2>More than a choice, an architecture<\/h2>\n<p>It is therefore not a question of choosing between in-house team, mixed model or total outsourcing of functions. It is a question of thinking about how to structure a company&#8217;s marketing so that it really supports the business in the best possible way throughout its life cycle. The best approach will depend on the type of organization, where it is at and also where the market is at. <strong>What does seem clear for the vast majority of cases is that a mixed model, well thought out and well managed, is the most efficient and sustainable option for most B2B companies.<\/strong> This option allows them to maintain strategic control, preserve key knowledge in-house, and scale or de-scale with flexibility.<\/p>\n<p>In short: it is not a question of having everything in or everything out, it is a question of building a functional and optimized architecture without dogmatism and taking advantage of the opportunities that exist today. <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">For<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">well<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">for<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">bad<\/a><a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">,<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">the<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">ecosystem<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">a<\/a><a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">g<\/a><a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">ences<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">from<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">marketingin<\/a><a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">g<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">y<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">communication<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">no<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">from<\/a><a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">j<\/a><a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">a<\/a> <a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">from <\/a><a href=\"https:\/\/www.thebusinessresearchcompany.com\/market-insights\/advertising-agencies-market-insights-2025\" target=\"_blank\" rel=\"noopener\">grow<\/a> and this is an effect that is far from being related to chance, it is caused by very important underlying reasons that have to do with the evolution of the economy and global labor markets.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Outsourcing marketing functions is not a question of ideology, but of architecture. It is not a question of having everything in or everything out. It is about designing a structure that supports business growth in an efficient and sustained manner. Combining internal talent with external support helps to enable sustainable operations that are well aligned with business priorities.   <\/p>\n","protected":false},"author":2,"featured_media":6477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[85],"tags":[],"class_list":["post-6482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-industrial-en"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/6482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=6482"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/6482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/6477"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=6482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/categories?post=6482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/tags?post=6482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}