{"id":6859,"date":"2025-09-24T16:28:29","date_gmt":"2025-09-24T16:28:29","guid":{"rendered":"https:\/\/smart-team.io\/smarketing-como-alinear-ventas-y-marketing\/"},"modified":"2025-09-25T12:25:51","modified_gmt":"2025-09-25T12:25:51","slug":"smarketing-how-to-align-sales-and-marketing-in-b2b-industrial-companies","status":"publish","type":"post","link":"https:\/\/smart-team.io\/en\/smarketing-how-to-align-sales-and-marketing-in-b2b-industrial-companies\/","title":{"rendered":"SMarketing: How to Align Sales and Marketing in B2B Industrial Companies"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;\"><p><b><span data-contrast=\"none\">In many industrial companies, marketing and sales teams function as two parallel worlds.<\/span><\/b><span data-contrast=\"none\"> One generates content, executes campaigns, and attracts prospects. The other seeks to close opportunities, negotiate terms, and achieve commercial objectives. But when they don't share data, objectives, or processes, this disconnect translates into wasted leads, internal tensions, and lost sales.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">SMarketing \u2013 Sales + Marketing \u2013 is a methodology that breaks down this barrier.<\/span><\/b><span data-contrast=\"none\"> It involves aligning both teams under a shared strategy, with integrated processes, connected tools, and a common view of the customer. According to HubSpot, companies that apply SMarketing can sell up to 38% more, grow 24% faster, and close deals with up to 67% greater efficiency.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">And the best part is that you don't need large structures to get started.<\/span><\/b><span data-contrast=\"none\"> Even in industrial SMEs with small teams, applying SMarketing principles can make a real difference.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In this article, we explain what SMarketing is, why it's key for industrial companies, and how to implement it step by step.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">The Core Problem: When Marketing and Sales Don't Understand Each Other<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"none\">In many industrial SMEs, marketing and sales operate as if they were separate departments, with different objectives and disconnected tools.<\/span><\/b><span data-contrast=\"none\"> Marketing focuses on <\/span><a href=\"https:\/\/smart-team.io\/en\/b2b-marketing\/lead-generation\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">generating leads,<\/span><\/a><span data-contrast=\"none\"> increasing brand visibility, and nurturing the market with content. Sales, on the other hand, is focused on closing deals, negotiating terms, and hitting quarterly targets.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">The result is a broken chain.<\/span><\/b><span data-contrast=\"none\"> Marketing fills the CRM with contacts that sales doesn't consider relevant. Sales ignores those leads, complains about their quality, and looks for other ways to get customers. Meanwhile, management only sees one thing: many actions, but few results.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This misalignment generates several critical problems:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Wasted leads<\/span><\/b><span data-contrast=\"none\"> due to lack of follow-up or premature handoff.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Distrust between teams<\/span><\/b><span data-contrast=\"none\">, who work in silos without real feedback.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Contradictory messages<\/span><\/b><span data-contrast=\"none\">, which confuse the customer and weaken the value proposition.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Lack of global funnel visibility<\/span><\/b><span data-contrast=\"none\">, making it impossible to know what works and what doesn't.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">SMarketing was born precisely to solve this structural problem<\/span><\/b><span data-contrast=\"none\">: align teams, share data, and build a common strategy that smoothly guides the customer from the first touchpoint to the sale closure.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">What is SMarketing and How Does it Differ from the Traditional Model?<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"none\">SMarketing<\/span><\/b><span data-contrast=\"none\"> is the strategic integration between sales and marketing teams, with the goal of improving commercial efficiency, reducing internal friction, and increasing overall business results.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Unlike the traditional approach\u2014where marketing and sales work in parallel with little operational contact\u2014, <\/span><b><span data-contrast=\"none\">SMarketing promotes real collaboration<\/span><\/b><span data-contrast=\"none\"> through:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Shared objectives<\/span><\/b><span data-contrast=\"none\">, aligned to business results, not just intermediate metrics like visits or form submissions.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Coordinated processes<\/span><\/b><span data-contrast=\"none\">, with clear agreements on when and how a lead is transferred.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Common language and shared funnel visibility<\/span><\/b><span data-contrast=\"none\">, to avoid misunderstandings and duplications.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Integrated tools<\/span><\/b><span data-contrast=\"none\">, especially CRMs that allow joint tracking, traceability, and unified measurement.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">According to HubSpot, companies that apply SMarketing:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Sell up to <\/span><b><span data-contrast=\"none\">38% more<\/span><\/b><span data-contrast=\"none\">,<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Grow <\/span><b><span data-contrast=\"none\">24% faster<\/span><\/b><span data-contrast=\"none\">,<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">And have <\/span><a href=\"https:\/\/blog.hubspot.es\/marketing\/smarketing\" target=\"_blank\" rel=\"noopener nofollow\"><b><span data-contrast=\"none\">67% higher closing efficiency<\/span><\/b><\/a><span data-contrast=\"none\"> than those with misaligned teams.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Pipedrive adds that <\/span><b><span data-contrast=\"none\">87% of sales and marketing leaders<\/span><\/b><span data-contrast=\"none\"> consider greater alignment between both teams key to their company's growth (<\/span><a href=\"https:\/\/www.pipedrive.com\/es\/blog\/que-es-smarketing?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\"><span data-contrast=\"none\">source<\/span><\/a><span data-contrast=\"none\">).<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Concrete Benefits of Applying SMarketing in Industrial Companies<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">In the industrial B2B context, where sales cycles are long, products are complex, and there are multiple decision-makers, <\/span><b><span data-contrast=\"none\">coordination between departments makes the difference between generating leads and generating real opportunities<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Improved lead quality<\/span><\/b><span data-contrast=\"none\">: The handoff between marketing and sales happens only when the lead has shown real interest. This avoids premature or poorly qualified contacts that end up being abandoned.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Reduced closing time<\/span><\/b><span data-contrast=\"none\">: A lead that arrives educated, informed, and well-nurtured requires less sales effort. Objections have already been addressed through previous content and communication.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Higher conversion rate<\/span><\/b><span data-contrast=\"none\">: When marketing and sales work in a coordinated manner, leads receive more relevant and timely follow-up. As a result, the conversion rate improves significantly.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Message unification<\/span><\/b><span data-contrast=\"none\">: Both areas communicate the same value proposition, with consistency in tone, arguments, and content, which reinforces the perception of professionalism.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Less internal friction<\/span><\/b><span data-contrast=\"none\">: Tensions, blame, and duplications are avoided. Each team understands its function but works towards a common goal.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">More effective tracking<\/span><\/b><span data-contrast=\"none\">: By using shared tools, marketing can see what content impacts conversion, and sales can leverage that content in key conversations.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"none\">More predictable growth<\/span><\/b><span data-contrast=\"none\">: Team alignment allows for better measurement of each action's impact and more reliable result forecasting.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"system-ui\" data-listid=\"19\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">How to Implement SMarketing in an Industrial SME<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Applying SMarketing in an SME does not require a radical transformation or large budgets. It's about adopting a new way of collaborating based on three key principles: continuous communication, clear processes, and smart use of tools.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Here are some essential actions to get started:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Organize regular meetings between marketing and sales<\/span><\/b><span data-contrast=\"none\">: at least once a month, to review results, align priorities, and adjust the focus based on real feedback.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Jointly define what a qualified lead is<\/span><\/b><span data-contrast=\"none\">: establishing clear criteria for MQL and SQL will prevent misunderstandings and facilitate effective handoff.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Create a lead handoff template<\/span><\/b><span data-contrast=\"none\">: with key data like company, position, industry, previous action (download, visit, request), and recommended next step.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Involve the sales team in content creation<\/span><\/b><span data-contrast=\"none\">: their questions, objections, and needs should inspire articles, datasheets, and use cases.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Use shared tools (like a CRM) for joint tracking<\/span><\/b><span data-contrast=\"none\">: avoids duplications, improves traceability, and allows identifying conversion patterns.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Set common and measurable objectives<\/span><\/b><span data-contrast=\"none\">: for example, percentage of MQLs converted to SQLs, average handoff time, or closing ratio.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"system-ui\" data-listid=\"21\" data-list-defn-props=\"\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Key Indicators (KPIs) to Measure if it's Working<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">An SMarketing strategy is only effective if it can be measured. Here are the main KPIs you should consider:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">MQL to SQL conversion rate<\/span><\/b><span data-contrast=\"none\">: indicates if marketing is generating leads that sales finds usable.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Average closing time from first contact<\/span><\/b><span data-contrast=\"none\">: allows evaluating if content and prior qualification are accelerating the sales process.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Closing ratio by source channel<\/span><\/b><span data-contrast=\"none\">: helps identify which channels are providing more valuable leads.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Usage of content by the sales team<\/span><\/b><span data-contrast=\"none\">: measures if sales is using the materials produced by marketing and which are most effective.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Qualitative feedback shared between teams<\/span><\/b><span data-contrast=\"none\">: a well-structured monthly meeting can reveal key insights for continued improvement.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">In today's industrial context, where each commercial contact implies a high acquisition cost and long decision cycles, <\/span><b><span data-contrast=\"none\">aligning marketing and sales is a condition for competing effectively.<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The SMarketing approach allows building a more efficient, coherent, and results-oriented commercial system. <\/span><b><span data-contrast=\"none\">When both teams work under a common strategy, friction points are reduced, content is better utilized, and the lead's path to sale is accelerated.<\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">At <\/span><b><span data-contrast=\"none\">Smart Team<\/span><\/b><span data-contrast=\"none\">, we help make that step concrete, measurable, and sustainable. With methodology, accessible technology, and strategic support tailored to each company's pace.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:24px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6859-1\"><div class=\"fusion-panel panel-default panel-b630d50bc61e6cd88 fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b630d50bc61e6cd88\"><a aria-expanded=\"false\" aria-controls=\"b630d50bc61e6cd88\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6859-1\" data-target=\"#b630d50bc61e6cd88\" href=\"#b630d50bc61e6cd88\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What is SMarketing? <\/span><\/a><\/h4><\/div><div id=\"b630d50bc61e6cd88\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b630d50bc61e6cd88\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW133972098 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133972098 BCX0\">It <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">is<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">coordination<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">between<\/span><span class=\"NormalTextRun SCXW133972098 BCX0\"> marketing and sales <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">work<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">with<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">shared<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">objectives<\/span><span class=\"NormalTextRun SCXW133972098 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">processes<\/span><span class=\"NormalTextRun SCXW133972098 BCX0\">, and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133972098 BCX0\">tools<\/span><span class=\"NormalTextRun SCXW133972098 BCX0\">.<\/span><\/span><span class=\"EOP SCXW133972098 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-14eb88916681c4553 fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_14eb88916681c4553\"><a aria-expanded=\"false\" aria-controls=\"14eb88916681c4553\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6859-1\" data-target=\"#14eb88916681c4553\" href=\"#14eb88916681c4553\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Why is it important in an industrial SME? <\/span><\/a><\/h4><\/div><div id=\"14eb88916681c4553\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_14eb88916681c4553\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW181218518 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW181218518 BCX0\">Because <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">it<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">prevents<\/span><span class=\"NormalTextRun SCXW181218518 BCX0\"> leads <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">from<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">being<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">lost<\/span><span class=\"NormalTextRun SCXW181218518 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">improves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">internal<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">communication<\/span><span class=\"NormalTextRun SCXW181218518 BCX0\">, and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">increases<\/span><span class=\"NormalTextRun SCXW181218518 BCX0\"> real sales <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218518 BCX0\">opportunities<\/span><span class=\"NormalTextRun SCXW181218518 BCX0\">.<\/span><\/span><span class=\"EOP SCXW181218518 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-796fbe52fb40b35ab fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_796fbe52fb40b35ab\"><a aria-expanded=\"false\" aria-controls=\"796fbe52fb40b35ab\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6859-1\" data-target=\"#796fbe52fb40b35ab\" href=\"#796fbe52fb40b35ab\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Do you need a large team to apply it? <\/span><\/a><\/h4><\/div><div id=\"796fbe52fb40b35ab\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_796fbe52fb40b35ab\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW89844087 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW89844087 BCX0\">No. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">With<\/span><span class=\"NormalTextRun SCXW89844087 BCX0\"> regular <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW89844087 BCX0\">meetings<\/span><span class=\"NormalTextRun SCXW89844087 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">clear<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">processes<\/span><span class=\"NormalTextRun SCXW89844087 BCX0\">, and a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">shared<\/span><span class=\"NormalTextRun SCXW89844087 BCX0\"> CRM, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">even<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">small<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">teams<\/span><span class=\"NormalTextRun SCXW89844087 BCX0\"> can <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW89844087 BCX0\">implement<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW89844087 BCX0\">it<\/span><span class=\"NormalTextRun SCXW89844087 BCX0\">.<\/span><\/span><span class=\"EOP SCXW89844087 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a68a9d78088a87041 fusion-toggle-has-divider\" style=\"--awb-title-font-size:19px;--awb-title-line-height:1.3;--awb-title-text-transform:none;--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a68a9d78088a87041\"><a aria-expanded=\"false\" aria-controls=\"a68a9d78088a87041\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6859-1\" data-target=\"#a68a9d78088a87041\" href=\"#a68a9d78088a87041\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How to know if it's working? <\/span><\/a><\/h4><\/div><div id=\"a68a9d78088a87041\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a68a9d78088a87041\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span class=\"TextRun SCXW57382447 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW57382447 BCX0\">If <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">conversions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">increase<\/span><span class=\"NormalTextRun SCXW57382447 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">closing<\/span><span class=\"NormalTextRun SCXW57382447 BCX0\"> times reduce, and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">both<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">teams<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">communicate<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">better<\/span><span class=\"NormalTextRun SCXW57382447 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">you<\/span><span class=\"NormalTextRun SCXW57382447 BCX0\"> are <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">on<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">right<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW57382447 BCX0\">track<\/span><span class=\"NormalTextRun SCXW57382447 BCX0\">.<\/span><\/span><span class=\"EOP SCXW57382447 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SMarketing aligns marketing and sales under a single strategy in B2B industrial companies. It improves lead quality, accelerates closures, and reduces internal friction, achieving more efficient commercial processes and measurable results. <\/p>\n","protected":false},"author":3,"featured_media":6854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-6859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en"],"_links":{"self":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/6859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/comments?post=6859"}],"version-history":[{"count":0,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/posts\/6859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media\/6854"}],"wp:attachment":[{"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/media?parent=6859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/categories?post=6859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart-team.io\/en\/wp-json\/wp\/v2\/tags?post=6859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}