Curious – Digital – Committed
What type of B2B business does a LinkedIn strategy work best for?
Connect with decision makers.
Position yourself as a reference.
Convert with LinkedIn.
LinkedIn is the professional channel par excellence for generating business in B2B environments. But to make it work, you need much more than publishing generic content.
It acts as a channel for positioning and building trust. It reinforces other content initiatives, supports sales, and allows for continuous brand presence in the minds of decision-makers. It doesn’t replace marketing; it enhances it.
Posting without a clear focus, talking only about themselves, failing to engage the internal team, or leaving management in the hands of inactive profiles are all examples of poor strategy. LinkedIn requires a strategy that combines brand voice, useful content, and genuine engagement to generate impact.
LinkedIn provides immediate visibility to an active professional audience, while the blog strengthens SEO ranking and centralizes content on your website. Together, they allow you to amplify your reach and nurture different stages of the sales funnel.
The team is key to amplifying reach and humanizing the brand. Involving key profiles allows you to build trust, generate organic interaction, and reinforce the message from within.
Direct sales seek immediate results, while positioning focuses on visibility and trust over the medium to long term. The approach we take at Smart Team is strategic and designed to nurture relationships.
Ideally, you should post 2 to 3 times per week. This helps maintain visibility in the feed, reinforce the brand message and encourage interaction without overwhelming the audience or losing consistency.
It allows you to clearly explain value propositions, generate conversation with highly segmented audiences, and position yourself as a leader in specific areas. It is key for sectors with long and technical decision-making processes. .
It increases visibility with key decision-makers, strengthens brand authority, and maintains a positive perception of value. A consistent presence builds trust and improves brand recognition over long sales cycles.
A personal profile generates the most reach, interaction, and credibility. On LinkedIn, people trust other people, which is why professional positioning is key to amplifying a company’s impact.
Content that adds value: lessons learned, real-world experiences, trend analysis, or personal case studies. Speaking from experience, not from a sales pitch, allows you to build authority without falling into the trap of… self-promotion.
