The appointment of Kunal Shah, founder of Indian fintech CRED, as WhatsApp’s new global head, alongside Meta’s 900-million-dollar investment, signals a strategic shift. The app is moving beyond messaging to become a layer for payments, commerce and digital identity. India serves as the testing ground, with UPI payments already built in. We unpack what this pivot means for users, small businesses and institutions, and the risks of concentrating so much power in a single platform.
How B2B Companies Can Turn Customer Support Questions into a Content Strategy
Customer support questions reveal what buyers and users need to understand. This article explains how to spot recurring enquiries, organise them by journey stage and turn them into guides, tutorials and articles through closer collaboration between support and marketing.
SEO on Bing 2025: essential strategy for industrial SMEs
Did you know that Bing already captures more than 25% of searches in industrial environments in Europe? In 2025, optimizing SEO on Bing can give you a real competitive advantage. This article shows you how to leverage Bing, ChatGPT, Copilot and their tools to position your industrial SME, capture new leads and reduce your dependency on Google.
5 email marketing mistakes that every industrial SME should avoid
Email marketing is one of the most cost-effective channels in the digital environment. But in the B2B industrial context, its true value lies not only in the numbers, but also in its ability to support lengthy, technical, and collaborative purchasing processes involving multiple decision-makers.
What is a B2B lead and why it is key in modern marketing
A B2B lead, in simple terms, is a contact or business entity that has shown interest in a company's products or services and is part of the business-to-business sales process. Unlike the B2C environment, where the end consumer is an individual, in B2B we are talking about relationships between organizations.
Hybrid sales: how to combine digital and human to close more deals
The digital transformation accelerated by the pandemic permanently reshaped consumer behavior and the way sales teams operate. Today, hybrid sales are not a trend but a strategic necessity to compete and scale in B2B and B2C environments. This new way of selling combines the best of digital channels with the richness of human interactions, creating a more agile, customizable and efficient model.
How to use artificial intelligence in B2B sales
The way companies sell has changed. In the B2B world, where buying cycles are complex and decision-makers demand personalization and efficiency, artificial intelligence in B2B sales is emerging as a strategic differentiator. It is not just about adopting technology, but about completely redesigning the sales approach.
Inbound vs Outbound Marketing: key differences and when to use each one
In the world of digital marketing, two major approaches both oppose and complement each other: inbound and outbound marketing. Both pursue the same goal of attracting customers and generating sales, but they do so from completely different philosophies and strategies. Understanding their differences is key not only to choosing the best strategy, but also to combining them intelligently and in a way that suits the needs of each business.
AI agents: the key to business competitiveness in 2025
In today's changing corporate environment, companies that adopt new technologies quickly gain substantial advantages over their competitors. Among these innovations, AI agents are emerging as transformative tools that are redefining productivity, automation and decision-making.
Intelligent agents: what they are, how they work and why they are key to modern automation
Artificial intelligence is transforming the world, and within this technological universe, intelligent agents stand out as one of the most interesting and useful pieces. They are not just robots or virtual assistants like Siri or Alexa, but any system, whether software or hardware, that can perceive its environment, process information and make decisions aimed at achieving specific goals.
Fencia: building value in complex markets
Fencia acts as a marketplace and creates a digital environment for public auctions with traceability, objective evaluation criteria, user verification and integration of relevant information about the assets and their legal context.In short, it is a digital transactional space that connects sellers with buyers through a process designed for efficiency and that sets an example of transparency.
HubSpot + ChatGPT: the native integration that aims to redefine CRM
HubSpot has integrated natively with ChatGPT, allowing all kinds of companies to analyze their CRM data using natural language. This innovation will open up the potential of artificial intelligence to sales and marketing teams.
How CMSs Are Integrating Artificial Intelligence to Improve Processes
In recent years, Artificial Intelligence (AI) has gone from being a technology reserved for highly specialized sectors to an everyday ally in digital content management. Content management systems (CMSs) are adopting AI to transform the way non-technical users create, edit and optimize websites.
Why B2B Buyers Get Stuck Between Awareness Content and the Purchase Decision
A large content library does not guarantee that buyers can choose a supplier. This article examines the gap between awareness content and the B2B purchase decision, and sets out a practical review of existing pages.
From Clicks to Citations: How to Adapt the Customer Journey and Web Content to the Rise of Zero-Click and Answer Engines
People may discover a brand in an AI answer before visiting its website. This article examines how zero-click searches change the customer journey and what that means for content. It covers answer-first structure, topic clusters, trust signals and the relationship between SEO, GEO and AEO. It also considers visibility and branded searches alongside traffic, focusing on how people discover, evaluate and remember a business as traditional search and AI-generated answers become part of one journey.
From Remote to Hybrid: Creating More Connected and Productive Teams
Returning to the office does not guarantee a more connected team. This article explains how to organise hybrid work around shared tasks, visible decisions and clear responsibilities. It examines communication tools, outcome measurement and management methods that support collaboration across sales, marketing and engineering. The aim is to protect personal focus while improving collective results, using practical working agreements that teams can review as their needs and responsibilities change.
Flowlu: how we organise Smart Team’s growth
We grew from five people to ten and needed our work to be visible. We explain what Flowlu is and how Smart Team uses it: CRM, projects, tasks, statuses and time tracking.
How Local Businesses Can Attract Customers Through Digital Campaigns
Local businesses can attract customers by combining a reliable online presence, local SEO, useful content, social media and customer reviews. This article explains how to understand search intent, build trust and measure campaign performance.
Disconnected CRM: Why Marketing and Sales Are Working in the Dark (and How to Integrate Your Systems So Data Flows on Its Own)
Switching CRMs does not fix duplicate records or manual handoffs. Drawing on real integration projects, this article explains how to connect marketing and sales through reliable data. It sets out five steps: map the lead journey, define a source of truth for each data point, start with a small workflow, plan for failures and measure the baseline. It also considers AI, team adoption and data protection, keeping the focus on the everyday work of small and medium-sized businesses rather than tools.
Leadinfo: how to identify visiting companies and generate B2B opportunities
Smart Team is a certified Leadinfo partner, the platform that identifies which companies visit a website even when they do not fill in a form. We explain how it works, its main features and how to use it to generate B2B leads in line with regulations.
How Marketing Automation Is Reshaping B2B Lead Generation
Collecting more contacts does not guarantee better sales opportunities. This article examines how marketing automation combines fit and intent signals to qualify B2B leads. It explains scoring models, personalized journeys, website behavior and sales handoff criteria. It considers AI support, data integrity and human oversight. The aim is to turn scattered interactions into useful decisions and build a feedback loop that connects marketing activity with sales outcomes rather than contact volume.
Hubspot CRM: The Best Tool for B2B SMEs
In a world where automation, data, and efficiency are key to success, choosing the right CRM has become one of the most important decisions a company can make. But we are not just talking about storing contacts and scheduling emails: we are talking about managing relationships, optimizing processes, and making smart decisions with real-time information. And this is where HubSpot CRM comes into play.
B2B Marketing Agency in Barcelona: How to Choose It and Why It Makes a Difference
In a world where competition between companies is fierce and decision-making is increasingly rational, B2B (business to business) marketing has become a strategic discipline to achieve sales, positioning, and real growth. If you are looking for a B2B marketing agency that understands the specific characteristics of your sector, speaks your language, and focuses on concrete results, you are in the right place.
CXM for Medium-Sized Businesses: What Can We Learn from Major Brands?
In an increasingly competitive digital environment, customer experience management —known as Customer Experience Management (CXM)— has gone from being a practice exclusive to large corporations to becoming a strategic benchmark for any company that wants to grow in an organized and professional manner.
How LLMs are redefining the way we search for information
Language models (LLMs) like ChatGPT are transforming how we search for information and threatening Google's business model. Discover why the future is conversational and how it affects businesses, technology, and jobs.
AI Applied to Content Marketing
Artificial intelligence has become a fundamental tool for content marketing. Discover how AI transforms digital strategies, its most powerful tools, and the future of this technological revolution.
