Analysis and Optimization of Strategies on LinkedIn B2B

Editorial illustration: Strategy analysis and optimisation

LinkedIn · Strategy analysis and optimisation

When you invest time in LinkedIn without knowing what it returns

LinkedIn analytics show impressions, but not opportunities.
You don’t know which team profiles generate the most connections.
Some posts perform very well and you don’t know why.
You pay for ads or Sales Navigator without measuring the result.
Management asks what LinkedIn contributes and there’s no data.
The strategy has stayed the same for months even though results aren’t coming.

Measure LinkedIn
by meetings,
not likes.

Reactions are nice, but what matters is conversations with customers. We analyse your LinkedIn activity end to end: page and profile reach, audience type, posts, messages, connections and meetings. With that data we tell you what to keep, what to change and where to focus effort.

Step 1

Gather the data

We collect statistics from the page, profiles, campaigns and conversations logged in the CRM.

Step 2

Analyse

We compare audiences, content, profiles and messages to see what generates connections and meetings.

Step 3

Recommend and adjust

We deliver a report with clear conclusions and support the changes over the following months.

What we analyse

The full journey, from post to meeting.

Audience reached

Whether the people seeing you are engineers and buyers in your sector or profiles that don’t buy.

Content

Which topics and formats spark interest from potential customers.

Team profiles

Which people have the most reach and what they should post.

Messages

Acceptance and reply rates for each outreach sequence.

Ads and tools

Real performance of advertising and Sales Navigator.

Connections and meetings

How many CRM opportunities started on LinkedIn.

Does the analysis cover only LinkedIn or other channels as well?Sofía Castillo2026-06-25T14:15:01+00:00

Does the analysis cover only LinkedIn or other channels as well?

The focus of this service is LinkedIn, but when the strategy is complemented by other channels —email, blog, events— we take into account the interaction between them to evaluate the joint impact on business results.

Do the reports include recommendations or just data?Sofía Castillo2026-06-25T14:14:46+00:00

Do the reports include recommendations or just data?

They always include actionable recommendations. A report with data but no interpretation or next steps doesn’t provide real value. Each report ends with specific, prioritized actions for the next period.

How often are the results analyzed?Sofía Castillo2026-06-25T14:13:02+00:00

How often are the results analyzed?

We conduct monthly performance reviews as a baseline, with a more in-depth quarterly analysis to assess trends and adjust strategic direction. The frequency can be adjusted according to the intensity of activity and each company’s objectives.

What changes when you measure LinkedIn

The time you spend on LinkedIn goes into what brings in customers.

You know what LinkedIn contributes to sales.
You publish more of what works.
Messages improve month after month.
You invest in ads and tools based on data.
Management sees concrete results.

Analysis and optimization of strategies