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Prospecting and Lead Generation

Strategy, technology and execution with a B2B vision

Prospecting and Lead Generation

Strategy, technology and execution with a B2B vision

Prospecting and Lead Generation2026-10-19T19:39:54+00:00
Editorial illustration: Prospecting and lead generation

LinkedIn · Prospecting and lead generation

When you know which companies to sell to, but not who to talk to

  • You have a list of target companies, but don’t know who decides at each one.
  • Salespeople don’t have time to search for contacts on LinkedIn.
  • Anyone at the company gets contacted, not the decision-maker.
  • The contacts you get never make it into the CRM.
  • Prospecting happens in bursts, when sales drop.
  • You don’t know how many meetings LinkedIn could bring you each month.

From a list
of companies
to a meeting.

LinkedIn is the best tool for finding the decision-makers at an industrial company. Starting from your target accounts, we identify the heads of engineering, purchasing, maintenance and management, contact them with carefully written messages, and hand over interested conversations so your team can book the meeting.

01

Accounts and roles

We start from your target companies and define which roles to find at each one.

02

Search and outreach

We find the people using Sales Navigator and contact them with tested message sequences.

03

Hand-over to sales

We log each conversation in the CRM and alert the salesperson when there’s genuine interest.

What we do

Methodical, consistent prospecting, not in bursts.

Target accounts

Target accounts

Companies prioritised by sector, size and region, based on your ideal customer.

Decision-makers

Decision-makers

The engineering, purchasing, maintenance and management roles at each account.

Sales Navigator

Sales Navigator

Searches and lists set up so prospecting doesn’t depend on memory.

Outreach sequences

Outreach sequences

Invitation, messages and follow-ups adapted to each role.

CRM logging

CRM logging

Every contact and conversation recorded so nothing gets lost.

Meetings report

Meetings report

Connections, replies and meetings booked each month.

Is prospecting on LinkedIn the same as sending mass messages?2026-06-25T14:02:00+00:00

No. Effective prospecting relies on precise segmentation and personalized messages at a controlled volume, while generic mass mailings typically result in low response rates and can damage a profile’s reputation. The difference lies in the quality of the criteria behind each contact.

How many contacts can you prospect per week without affecting your LinkedIn account?2026-06-25T14:02:45+00:00

LinkedIn sets activity limits to prevent misuse of the platform, and we always operate within those safe boundaries. We prioritize a sustainable volume of activity that protects the account over the number of connections in the short term.

What happens if the prospect doesn’t respond to the first message?2026-06-25T14:04:03+00:00

We designed follow-up sequences with multiple touchpoints spaced out over time, since it’s common for a response not to come on the first try. The goal is to maintain presence without being intrusive.

Does prospecting replace the sales team?2026-06-25T14:04:42+00:00

No, it complements it. Our job is to generate and qualify conversations; the final conversion of those opportunities into customers remains the responsibility of the company’s sales team, to whom we deliver leads ready to move forward.

Is it possible to prospect from multiple team accounts simultaneously?2026-06-25T14:05:05+00:00

Yes, it’s common and advisable when there are several well-positioned profiles within the sales team. This allows for broader reach without concentrating all the activity on a single account.

How do you measure the success of a prospecting campaign?2026-06-25T14:05:25+00:00

It is evaluated using connection acceptance rates, message response rates, and, most importantly, the number of conversations that progress toward a meeting or qualified business opportunity. Contact volume alone is not an indicator of success.

What changes with consistent prospecting

Every month your sales team talks to decision-makers at the companies you care about.

  • Conversations with decision-makers, not just anyone.
  • New meetings every month.
  • Salespeople spend their time selling.
  • Every contact is logged in the CRM.
  • You know how much LinkedIn contributes to sales.
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