LinkedIn · Newsletters and articles
When the company knows a lot, but nobody reads it
- Your engineers solve problems every day that nobody talks about.
- Short posts fall short when explaining technical topics.
- You have no channel of your own to reach followers directly.
- Website articles don’t reach the people who should read them.
- Competitors are starting to publish technical content and pulling ahead.
- Nobody in the company has time to write.
Your experts,
a reference
in the sector.
A well-written article about a technical problem persuades more than ten promotional posts. We create and run a LinkedIn newsletter and articles signed by your experts: we interview the engineer, write the text, design it and publish it, so each issue goes straight to your followers and builds your authority.
01
Concept and topics
We define the name, angle, frequency and a list of topics for the first months.
02
Interview and writing
We talk to your expert and turn their knowledge into a clear, rigorous article.
03
Publishing and promotion
We publish the article, share it from the right profiles and track reads and subscribers.
What we prepare
Long-form content, signed by your experts.
LinkedIn newsletter
Your own newsletter that lands in each subscriber’s inbox and notifications.
Technical articles
Applications, materials, processes and regulations explained rigorously, without needless jargon.
Customer cases
Real problems solved, told so others recognise themselves in them.
Leadership opinion
Articles by the managing director on the market and the future of the sector.
Design and cover
Images and layout consistent with your brand in every issue.
Sharing from profiles
Each article shared by the team profiles with the most reach.
A newsletter is a regular publication that users subscribe to and are notified of each new issue to, while an article is a standalone piece without that recurring format. A newsletter builds its own audience over time; an article works best for exploring a specific topic in depth.
It depends on the ability to consistently produce quality content, but a monthly or bi-weekly frequency is usually a good starting point. Maintaining a steady, spaced-out cadence is preferable to publishing frequently and sacrificing quality or continuity.
It depends on the ability to consistently produce quality content, but a monthly or bi-weekly frequency is usually a good starting point. Maintaining a steady, spaced-out cadence is preferable to publishing frequently and sacrificing quality or continuity.
It’s not a requirement, although it helps the first batch of subscribers grow faster. The newsletter itself is a tool for building your own audience, so it makes sense to launch it even with a modest subscriber base.
We handle the research, structuring, and writing, but the specific technical knowledge of the business is validated with the company’s team, especially in highly specialized sectors. This ensures accuracy without the team having to write the article.
No, they complement each other. Short posts maintain visibility and frequent interaction, while newsletters and articles build underlying authority. Combining both formats usually yields the best results in a B2B content strategy.
What changes with your own newsletter
Your technical knowledge reaches decision-makers and positions you as a reference.
- A direct channel to your followers.
- Your experts gain recognition.
- Content the sales team can share.
- More website visits from LinkedIn.
- Subscribers who match your ideal customer.
