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CRM Integration

Strategy, technology and execution with a B2B vision

CRM Integration

Strategy, technology and execution with a B2B vision

CRM Integration2026-10-13T20:06:06+00:00

CRM integration with marketing and sales tools

B2B Sales · CRM Integration

When do you need to integrate your CRM?

  • When website leads arrive by email and someone has to copy them by hand.
  • If marketing and sales work from different lists and nobody knows which one is right.
  • When you can’t tell which campaign or channel each opportunity comes from.
  • If you have a CRM but the sales team barely updates it.
  • When following up each customer depends on one person’s memory.

One system that holds every contact and every opportunity

We connect your CRM to your website, forms, email and the tools you already use, so every lead comes in automatically, with its source, and reaches the right person. The goal isn’t more software: it’s marketing and sales working from the same data, with nothing falling through the cracks.

Review of the current process

We look at how contacts come in today, where they are stored, who handles them and where they get lost.

Setup and integrations

We define the stages of your sales process and the fields you need, and connect your website, forms, email and other tools.

Launch and training

We test the full flow, train the team and set clear rules so the CRM stays up to date.

Inbound Marketing

Process map

The journey of a lead from first contact to customer, with an owner at every step.

Inbound Marketing

Automatic lead capture

Website forms and channels feed contacts into the CRM with their source, with no manual copying.

Inbound Marketing

Sales pipeline

Clearly defined stages so you can see where each opportunity stands and what it needs to close.

Inbound Marketing

Clean data

An orderly import of your existing database, with no duplicates and standardised fields.

Inbound Marketing

Basic automations

Alerts, assignments and follow-up tasks so no lead goes unanswered.

Inbound Marketing

Reports and dashboards

Acquisition and sales indicators management can check without asking for a spreadsheet.

Does the integration include team training?2026-10-13T20:09:35+00:00

Yes. We train the sales and marketing team in day-to-day CRM use and set clear rules to keep data up to date. If you want to document your whole sales process, we can complement it with a sales playbook.

How long does the integration take?2026-10-13T20:09:33+00:00

It depends on the number of tools and the state of your data. After the initial review we give you a plan with phases and specific timings, so you know when each part will be up and running.

What happens to the data we already have in spreadsheets?2026-10-13T20:09:31+00:00

We review it, remove duplicates, standardise the fields and import it into the CRM so the team starts working with a clean database.

Which tools can be connected to the CRM?2026-10-13T20:09:29+00:00

Typically your website and its forms, email marketing, LinkedIn, your meeting calendar and, if needed, your ERP or invoicing. Before we start, we review which integrations add value and which don’t.

Do we have to switch CRM to integrate it?2026-10-13T20:09:27+00:00

Not necessarily. In many cases it’s enough to tidy up the one you have and connect it properly to your website and other tools. We only recommend switching when your current CRM can’t cover what the business needs.

Do you work with a specific CRM?2026-10-13T20:09:25+00:00

We work with the CRMs most common in B2B companies, such as HubSpot, Pipedrive, Zoho and Salesforce. If you already have one, we start from it; if not, we help you choose the one that best fits your team and budget.

What do you get from integrating your CRM?

You go from chasing data in spreadsheets to a sales system your team actually uses.

  • Stop losing leads between email and spreadsheets.
  • Know which channel each opportunity comes from.
  • Assign and follow up leads without relying on anyone’s memory.
  • Build a sales forecast based on data.
  • Save your sales team hours of manual work.
CRM integration with marketing and sales tools

Book a free 30-minute meeting

Are your leads getting lost between email and spreadsheets?

Leave us your details and we’ll review how contacts come in today, where they are stored and where they get lost. Then we’ll tell you what to connect and where to start.

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