B2B Competitor Analysis: Spot Opportunities

Consulting · Competitor analysis

When do you need to analyse your competitors?

When you lose opportunities and do not know to whom or why.
If new competitors or alternatives appear that did not exist before.
When your prices or your offer are always compared with others.
If your competitors are gaining visibility in search engines, social media or trade fairs.
Before launching a product, reviewing prices or entering a new market.

Knowing your competitors helps you make better decisions

We identify who you really compete with and study their offer, pricing, messages, digital presence and way of selling. We turn that information into practical conclusions: where you are stronger, where you are vulnerable and which opportunities the market is leaving open.

Step 1

Competitor map

We identify direct and indirect competitors and the alternatives customers consider, including doing nothing or solving it in-house.

Step 2

In-depth analysis

We study the offer, pricing, messages, channels, digital presence, reputation and sales process of each selected competitor.

Step 3

Conclusions and opportunities

We compare the results with your offer and point out strengths, weaknesses and concrete opportunities.

Competitive map

A structured view of who competes in your market and with what offer.

Offer and pricing

We compare services, products, pricing models and commercial terms.

Messages and value proposition

We analyse what your competitors promise and how they explain their difference.

Digital presence

We review websites, search rankings, social media, content and advertising.

Reputation and reviews

We gather what customers, reviews and the media say about each competitor.

Opportunity report

We summarise strengths, weaknesses and gaps in the market that you can take advantage of.

How often should it be repeated?Santiago Marquez2026-09-29T19:29:03+00:00

How often should it be repeated?

It depends on how fast your market changes. In very dynamic sectors we recommend a regular review of the main competitors.

What do we receive at the end?Santiago Marquez2026-09-29T19:28:59+00:00

What do we receive at the end?

You receive the competitive map, a profile of each competitor, a comparison of offers, prices and messages, a digital presence analysis and a report of prioritised opportunities.

Can you include competitors from other countries?Santiago Marquez2026-09-29T19:28:55+00:00

Can you include competitors from other countries?

Yes. If you compete in several markets, we analyse the relevant competitors in each one and highlight the differences between countries.

Where does the information come from?Santiago Marquez2026-09-29T19:28:51+00:00

Where does the information come from?

From public sources: websites, catalogues, social media, search engines, advertising, reviews, industry reports and trade fairs. We also include what your sales team knows and what customers tell us.

How many competitors do you analyse?Santiago Marquez2026-09-29T19:28:47+00:00

How many competitors do you analyse?

We agree on this at the start depending on the market. The usual approach is a full analysis of the main competitors and a shorter review of the other alternatives.

How is this different from competitive positioning?Santiago Marquez2026-09-29T19:28:43+00:00

How is this different from competitive positioning?

Competitor analysis is the research: who competes, how and with what results. Competitive positioning uses those findings to decide what place your company should occupy and how to communicate it.

What do you gain from a competitor analysis?

You move from guessing what your market is like to knowing it with data and knowing where you can win.

Know who you really compete with.
Spot gaps and opportunities in the market.
Review pricing and your offer against real benchmarks.
Prepare your sales team for comparisons.
Anticipate your competitors’ moves.

Book a free 30-minute meeting

Do you know why your customers choose others?

Leave us your details and we will review who you compete with, how your competitors present themselves and where your offer wins or loses. Then we will tell you what is worth analysing in depth.