Consulting · Competitor analysis
When you lose bids and don’t know to whom
Know who you are
up against and
where you win.
In industrial sales there is almost always another quote on the table. We identify who you really compete with for each type of customer and study their catalogue, prices, messages and way of selling, so you know where you are strongest and where you are losing orders.
What the analysis includes
An organised view of your competition, ready to use in sales and management.
It depends on how fast your market changes. In very dynamic sectors we recommend a regular review of the main competitors.
You receive the competitive map, a profile of each competitor, a comparison of offers, prices and messages, a digital presence analysis and a report of prioritised opportunities.
Yes. If you compete in several markets, we analyse the relevant competitors in each one and highlight the differences between countries.
From public sources: websites, catalogues, social media, search engines, advertising, reviews, industry reports and trade fairs. We also include what your sales team knows and what customers tell us.
We agree on this at the start depending on the market. The usual approach is a full analysis of the main competitors and a shorter review of the other alternatives.
Competitor analysis is the research: who competes, how and with what results. Competitive positioning uses those findings to decide what place your company should occupy and how to communicate it.
What changes when you know your competition
You stop guessing why bids are lost and start knowing.
