Strategy · Communication and marketing plans
When do you need a communication and marketing plan?
A year of marketing shouldn’t be improvised every week
We turn your sales objectives into a communication and marketing plan with priorities, messages, channels, a calendar and a budget. Your team knows what to do at every stage, and management can see how each action connects to the business.
The marketing plan sets goals, audiences, channels and budget to generate business. The communication plan focuses on what is said, to whom and when. We usually work on both together so messages and actions point in the same direction.
Usually one year, with more detail for the first quarter. It is then reviewed regularly to adapt it to results and market changes.
No. We can start from a range and propose how to allocate it. Helping you decide where to invest is part of the work.
The plan defines what to do, when and with which resources. Execution can be handled by your team or by Smart Team, fully or partly.
You receive the plan with goals, audiences, messages, channels, calendar, budget and tracking indicators, in a format your team can use day to day.
We define indicators for each goal and set regular reviews, so you can see which actions deliver results and what should be adjusted.
What do you gain from a communication and marketing plan?
You move from piling up one-off actions to working with a plan connected to your business goals.
Book a free 30-minute meeting
Is your marketing moving forward without a plan to guide it?
Leave us your details and we’ll review your goals, current actions and available resources. Then we’ll tell you what your plan should include and where to start.
