Strategy · Communication and marketing plans
When the marketing year is improvised week by week
A year
of marketing
in one plan.
Trade fairs, catalogues, website, campaigns, press releases, communication with distributors: an industrial company has many actions and little time. We organise them into an annual plan with objectives, calendar, budget and owners, linked to the sales targets, and review it so it gets done.
What the plan includes
A practical document that management, marketing and sales can follow.
The marketing plan sets goals, audiences, channels and budget to generate business. The communication plan focuses on what is said, to whom and when. We usually work on both together so messages and actions point in the same direction.
Usually one year, with more detail for the first quarter. It is then reviewed regularly to adapt it to results and market changes.
No. We can start from a range and propose how to allocate it. Helping you decide where to invest is part of the work.
The plan defines what to do, when and with which resources. Execution can be handled by your team or by Smart Team, fully or partly.
You receive the plan with goals, audiences, messages, channels, calendar, budget and tracking indicators, in a format your team can use day to day.
We define indicators for each goal and set regular reviews, so you can see which actions deliver results and what should be adjusted.
What changes with a communication and marketing plan
Marketing goes from reacting to requests to following a plan linked to sales.
