Consulting · Brand positioning
When your brand falls short of what you make
A brand that shows
what you already
do well.
In industry, a brand is earned through years of good work, yet the website, catalogue and presentations often fail to reflect it. We analyse how customers and the market see you, define what your brand should convey and turn it into messages and guidelines your team can apply.
What you get
A brand defined in writing and ready to apply at every touchpoint.
Yes. We define the master brand and how business lines, services or sub-brands relate to it, so each one has its own space without fragmenting the company image.
You receive the audit and perception report, the brand platform (purpose, promise, values and personality), tone of voice, brand story and an application guide with examples.
Management, marketing and sales. Management brings the vision, while marketing and sales know how the brand is presented today and what customers ask.
We combine interviews with customers and team members, short surveys and an analysis of your website, social media, reviews and sales materials.
No. The consulting work defines the brand platform and story. If the diagnosis shows that the visual identity needs changes, we can address them in a visual identity and branding project.
Brand positioning works on how your company is perceived: its promise, personality and story. Competitive positioning defines which place to occupy against other alternatives. They are usually worked on together: brand consulting provides the diagnosis and strategy sets the position.
What changes with a well-positioned brand
Your brand goes from tagging along to helping you sell.
