Consulting · Brand positioning
When do you need to review your brand positioning?
A clear brand is recognised before price comes up
We study how customers, your team and the market perceive your brand, and compare it with what you want it to represent. From that diagnosis we define the promise, personality and story that should guide every touchpoint, so your brand conveys trust and consistency wherever it appears.
Yes. We define the master brand and how business lines, services or sub-brands relate to it, so each one has its own space without fragmenting the company image.
You receive the audit and perception report, the brand platform (purpose, promise, values and personality), tone of voice, brand story and an application guide with examples.
Management, marketing and sales. Management brings the vision, while marketing and sales know how the brand is presented today and what customers ask.
We combine interviews with customers and team members, short surveys and an analysis of your website, social media, reviews and sales materials.
No. The consulting work defines the brand platform and story. If the diagnosis shows that the visual identity needs changes, we can address them in a visual identity and branding project.
Brand positioning works on how your company is perceived: its promise, personality and story. Competitive positioning defines which place to occupy against other alternatives. They are usually worked on together: brand consulting provides the diagnosis and strategy sets the position.
What do you gain from clear brand positioning?
You move from a brand that simply comes along to a brand that helps you sell and sets you apart in your sector.
Book a free 30-minute meeting
Does your brand reflect what your company is today?
Leave us your details and we will review how your brand comes across on your website and in your materials, what perception it creates and where it loses consistency. Then we will tell you where to start.
