Campaign design and copywriting

It is the factor with the most direct impact on the opening rate, which is the first performance indicator of any campaign. A well-worked subject can double the opening rate compared to a generic one, with the same content inside the email. That’s why we treat it as a strategic piece, not as a field to be completed at the end.

It depends on the objective and the segment. In B2B, emails with a more personal and less corporate appearance tend to generate more response in prospecting campaigns, while a more elaborate design works better for newsletters, launches or brand communications. There is no single answer: the decision is made based on the context of each shipment.

The production capacity depends on the agreed work plan. The important thing is that the frequency of sending is sustainable and consistent with the strategy: sending by obligation without a clear message harms more than it helps.

yes When the campaign goes into segments with different profiles or moments, we design adapted versions of the copy for each one, maintaining the central message but adjusting the tone, the examples and the call to action according to the recipient.

We combine good copywriting practices—avoiding words that trigger filters, maintaining an appropriate text-to-image ratio, and always including an unsubscribe link—with a technical review of deliverability before each submission. Domain reputation also plays a role, so we work in conjunction with the sender’s technical setup.

A basic template can be reused, but the copy, subject line, and call to action must be tailored to each email. Using the exact same email with different recipients or at different times reduces relevance and, consequently, results.