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Martech Stack

Strategy, technology and execution with a B2B vision

Martech Stack

Strategy, technology and execution with a B2B vision

Martech Stack2026-10-19T18:39:29+00:00
Editorial illustration: Martech Stack

Consulting · Martech Stack

When you pay for tools nobody uses

  • There is a CRM subscription, but the sales team still works in Excel.
  • You pay for licences of several tools that do almost the same thing.
  • Website enquiries never reach the CRM and get lost along the way.
  • Your ERP, CRM and email tool don’t talk to each other.
  • You are about to change CRM or website and don’t know which option suits you.
  • Nobody knows exactly what the whole set of tools costs per year.

Fewer tools,
better chosen,
well connected.

Many industrial companies have added marketing and sales tools without a plan: a CRM here, an email platform there, stray forms on the website. We review what you have, what it costs and how much it is used, and tell you clearly what to keep, what to replace and what to connect.

01

Inventory and real usage

We list each tool, its cost, its users and what is actually used, including the ERP and each department’s spreadsheets.

02

Business needs

We define what marketing, sales and management need to win, follow up and measure opportunities.

03

A clear recommendation

We propose the set of tools that fits your team, with costs, priorities and an implementation order.

What you get

A diagnosis of your tools and a recommendation you can act on.

Full inventory

Full inventory

All tools, licences, users and annual costs in a single document.

Real usage

Real usage

Which features are used, which are paid for and never touched, and where the team falls back on Excel.

Data map

Data map

How contacts and opportunities flow from the website to the CRM and the ERP, and where they get lost.

Comparison of alternatives

Comparison of alternatives

Market options assessed on features, integration with your ERP, cost and ease of use.

Cost savings

Cost savings

Surplus licences, duplicate tools and contracts worth renegotiating.

Change plan

Change plan

Implementation order, owners and the risks of each change.

Is it useful if we only have a CRM and a website?2026-09-29T19:17:19+00:00

Yes. Even with a few tools, it matters that they are well connected and that the team makes the most of them. The analysis adapts to the size of your stack.

Can you help us implement the changes?2026-09-29T19:17:15+00:00

Yes. Smart Team can handle migration, integrations and configuration, or support your team during implementation.

What do we receive at the end?2026-09-29T19:17:10+00:00

You receive the tool inventory with costs, the usage analysis, the data map, the comparison of alternatives and the recommended stack with priorities.

Do you need access to all the tools?2026-09-29T19:17:06+00:00

Read-only access or review sessions with the people who use them are enough. What matters is understanding how they are used day to day.

Will you recommend switching tools?2026-09-29T19:17:01+00:00

Only if it makes sense. If you already work with a platform, we first check whether it can cover your needs with better configuration. We propose changes when cost or limitations justify them.

How is this different from technology strategy?2026-09-29T19:16:57+00:00

Martech stack consulting is a diagnosis: it reviews your current tools and recommends what to keep, replace or add. Technology strategy turns that recommendation into a roadmap and supports implementation, integrations and adoption.

What changes with well-chosen tools

You go from piling up licences to having tools your team actually uses.

  • You know what each tool contributes and what it doesn’t.
  • You cut unnecessary licences and costs.
  • Website data reaches the CRM without getting lost.
  • You choose new tools on objective criteria.
  • You have an orderly change plan.
Illustration of the team at work
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