Microsoft outlines how to boost “citability” in the AI era: organize by ideas, use clear H2/H3s, lists and Q&A blocks, add JSON-LD schema, and avoid walls of text or image-only data. Search isn’t dying—but growth is slowing. It’s time to compete smarter.
Microsoft explains how to optimize content to improve visibility in AI-powered search
Microsoft outlines how to boost “citability” in the AI era: organize by ideas, use clear H2/H3s, lists and Q&A blocks, add JSON-LD schema, and avoid walls of text or image-only data. Search isn’t dying—but growth is slowing. It’s time to compete smarter.
How to Build an Efficient Martech Stack for Your Company
Building an efficient martech stack is key to digital success. Discover how to select the right tools, avoid costly mistakes, and create an integrated technological ecosystem that drives your business results.
Content Marketing Trends for 2025
Content marketing is undergoing an unprecedented transformation. Discover the key trends that will define 2025: AI, advanced personalization, short-form video, and omnichannel strategies that will redefine the way we connect with audiences.
AI Applied to Content Marketing
Artificial intelligence has become a fundamental tool for content marketing. Discover how AI transforms digital strategies, its most powerful tools, and the future of this technological revolution.
CXM for Medium-Sized Businesses: What Can We Learn from Major Brands?
In an increasingly competitive digital environment, customer experience management —known as Customer Experience Management (CXM)— has gone from being a practice exclusive to large corporations to becoming a strategic benchmark for any company that wants to grow in an organized and professional manner.
B2B Marketing Agency in Barcelona: How to Choose It and Why It Makes a Difference
In a world where competition between companies is fierce and decision-making is increasingly rational, B2B (business to business) marketing has become a strategic discipline to achieve sales, positioning, and real growth. If you are looking for a B2B marketing agency that understands the specific characteristics of your sector, speaks your language, and focuses on concrete results, you are in the right place.
Hubspot CRM: The Best Tool for B2B SMEs
In a world where automation, data, and efficiency are key to success, choosing the right CRM has become one of the most important decisions a company can make. But we are not just talking about storing contacts and scheduling emails: we are talking about managing relationships, optimizing processes, and making smart decisions with real-time information. And this is where HubSpot CRM comes into play.
Ideal Customer Profile (ICP) and why it is key to your business strategy
Defining the Ideal Customer Profile (ICP) is not theory: it is a strategic decision that directly impacts sales, marketing and growth. This article shows you how to identify it, apply it and turn it into a key tool to better focus your resources and scale your business.
Datadog: a key company for understanding today’s digital economy
Datadog enters the S&P 500 as a company representative of a new generation of key players in the digital economy. What it does, what markets it operates in and why it is relevant to know if you work in digital environments and want to know more about how they really work.
CAC: The metric that defines whether your marketing and sales strategy is profitable
El Costo de Adquisición de Clientes (CAC) se ha convertido en una de las métricas más importantes para cualquier empresa que quiera crecer de manera rentable. Pero cuando hablamos de empresas B2B, fabricantes o pymes industriales, el CAC no es solo un dato financiero: es una herramienta estratégica para tomar decisiones clave sobre presupuesto, canal, equipo y ritmo de crecimiento.
From blog to audio capsule: how to better leverage your efforts
The informational intermediation crisis demands giving more lives to content. At Smart Team we experiment with NotebookLM and Spotify to transform blog articles into brief, accessible and multiplatform audio capsules. A way to expand reach, gain efficiency and better connect with the audience.
SMarketing: How to Align Sales and Marketing in B2B Industrial Companies
SMarketing aligns marketing and sales under a single strategy in B2B industrial companies. It improves lead quality, accelerates closures, and reduces internal friction, achieving more efficient commercial processes and measurable results.
SEO, GEO and Synthetic Traffic: A Network Paradigm Shift
SEO doesn't disappear, but transforms with the arrival of LLMs and GEO. Web traffic will be increasingly "synthetic": machines that assess page credibility before facilitating the arrival of real users. A profound change that redefines digital positioning.
Why is outsourcing marketing and communications functions and processes so common?
In a complex and digitalized environment, having external partners allows companies to compete better, adapt quickly, and stay focused on what they do best.
¿Qué es el Modo IA de Google y cómo transforma el SEO?
Desde mayo de 2025, Google ha empezado a transformar radicalmente la experiencia de búsqueda con la incorporación del Modo IA y los AI Overviews, impulsados por su modelo Gemini. Esta nueva forma de presentar información, basada en inteligencia artificial, no solo cambia cómo los usuarios interactúan con las SERPs, sino que también obliga a replantear las estrategias SEO tradicionales. Qué es exactamente el Modo IA, cómo afecta al tráfico orgánico, qué exige al contenido y por qué representa un verdadero punto de inflexión para creadores, marcas y profesionales del posicionamiento en buscadores.
LinkedIn as a B2B acquisition channel: the most effective tool for industrial SMEs in Europe
LinkedIn has become one of the most powerful tools for B2B recruitment. In this article, we explore how European industrial SMEs can leverage it to generate qualified leads, position themselves as leaders, and build strong business relationships.
How to prepare for the new AI-powered SEO: Keys to ranking in the era of generative Artificial Intelligence
SEO is evolving rapidly. The emergence of generative artificial intelligence is transforming how search engines understand, select, and present information. It's no longer enough to optimize for Google: you have to create content that can be read and cited by models like ChatGPT, Gemini, or Perplexity. This article analyzes the keys to the new SEO—GEO, AIO, LLMO—and offers concrete strategies to adapt to the changes, from prompt-friendly writing to semantic optimization. If your content isn't visible to AI, it will soon cease to be visible to users.
Microfiber China relies on Smart Team for its digital strategy
Microfiber China, an international leader in microfiber products for sectors such as automotive, cosmetics, and professional cleaning, has entrusted us with the opportunity to boost its digital growth. The collaboration includes SEO optimization of its online assets, a multilingual content strategy, and the development of campaigns aimed at generating B2B demand in key markets.
Brand ambassadors: the most powerful (and underrated) strategy you have within your company
Today, more than ever, reputation and sustainable growth depend on the people who live the brand every day: leaders, managers, and engaged employees. These people—who speak with customers, participate in decision-making, and solve real problems—are the ones who can convey a company's soul more authentically than any campaign.
The power of a multilingual website: why your SME should speak several languages
Your SME wants to grow in Europe? Then you need a multilingual website. This article explains how WPML and the correct use of hreflang can improve your international SEO, build more trust and open doors to new markets.
B2B marketing: agency, in-house team or mixed model?
Outsourcing marketing functions is not a question of ideology, but of architecture. It is not a question of having everything in or everything out. It is about designing a structure that supports business growth in an efficient and sustained manner. Combining internal talent with external support helps to enable sustainable operations that are well aligned with business priorities.
Google indexes Instagram: what it means for SEO and SMEs in Europe
Instagram now appears on Google: a unique opportunity for B2B industrial SMEs to gain visibility without investing in advertising. Find out how to optimize your profile and content to attract new customers from the most used search engine in the world.
Business Model Canvas: the key tool for designing your business model
In times of change, thinking clearly is key. The Business Model Canvas allows you to align vision, value proposition and execution on a single sheet of paper. It is a visual strategic tool to create, analyze and improve business models. This guide shows you how to use it step by step with real examples and a practical approach for SME management teams.
Inbound vs Outbound Marketing: diferencias clave y cuándo aplicar cada uno
En el universo del marketing digital, dos grandes enfoques se contraponen y complementan a la vez: el inbound y el outbound marketing. Ambos persiguen el mismo objetivo de atraer clientes y generar ventas, pero lo hacen desde filosofías y estrategias completamente distintas. Entender sus diferencias no solo es clave para elegir la mejor estrategia, sino también para combinarlas de forma inteligente y adaptada a las necesidades de cada negocio.
Substack or Medium? Crisis of information intermediation and opportunities for professional communication.
Technological disintermediation and the fragmentation of information consumption have weakened the traditional role of the media. In this context, platforms such as Substack and Medium offer companies and professionals the opportunity to become primary sources of authority, communicating directly with their audiences and bypassing intermediaries.
