Learn how to create an industrial marketing plan with a technical focus and measurable results. Define your ICP, optimize your CAC, generate qualified leads, and position yourself as a leader in your sector. A guide designed for industrial SMEs in Catalonia that want to grow methodically.
Creative and strategic revolution: the Pantone palette generator and the enterprise solidity of Microsoft Azure.
The Pantone–Microsoft alliance redefines creative work: a conversational generator that produces palettes based on decades of color science and the technological robustness of Azure. Speed, reliability, and strategy for brands.
B2B marketing: agency, in-house team or mixed model?
Outsourcing marketing functions is not a question of ideology, but of architecture. It is not a question of having everything in or everything out. It is about designing a structure that supports business growth in an efficient and sustained manner. Combining internal talent with external support helps to enable sustainable operations that are well aligned with business priorities.
The Battle for the Screen: How Figma Survived Adobe, Fostered Collaboration, and Put Humans at the Center of the AI Revolution
Figma revolutionized digital design, becoming the industry standard. This article explores its rise, the failed acquisition by Adobe, and how its collaborative, people-centric culture keeps it at the forefront of innovation in the age of artificial intelligence.
Canva 2025: The creative operating system redefining design, productivity, and the Web
Canva 2025 completely redefines digital design by combining advanced AI, the free Affinity suite and an extremely intuitive multi-page web builder. Its new AI model generates editable designs from a simple prompt, while functions such as Ask @Canva, Style Match or the 3D elements guarantee professional results in seconds. Affinity's full integration makes Canva a solid alternative to Adobe, and tools like Canva Sheets, Code and Grow unify data, automation and marketing. A platform created for those who need speed, visual quality and the ability to publish professional websites without technical knowledge.
Google Discover: The people-first content strategy for qualified mobile traffic in the AI era
Google Discover ha redefinido la distribución de contenido en móviles, ofreciendo tráfico altamente segmentado gracias a la personalización basada en IA. Este artículo explica su funcionamiento, los beneficios estratégicos para las marcas y las claves para aparecer en él: contenido útil, autoridad, optimización visual y experiencia móvil.
What is Google Discover and how to optimize content to appear?
Google Discover has reshaped how users receive information: no queries, no explicit intent—just highly personalized content. This article breaks down why it matters for publishers and creators, how the 2025 updates work, and which strategies truly help increase visibility on this powerful discovery channel.
Wix: the all-in-one solution for digital success, intuitive design and scalable growth
Wix is a cloud-based website creation platform that combines ease of use, AI, and powerful business tools. It allows you to design professional websites, online stores, and booking systems without coding, with secure infrastructure and 24/7 support.
Cómo los CMS están integrando Inteligencia Artificial para perfeccionar procesos
En los últimos años, la Inteligencia Artificial (IA) ha dejado de ser una tecnología exclusiva de sectores altamente especializados para convertirse en una aliada cotidiana en la gestión de contenidos digitales. Los sistemas de gestión de contenidos (CMS, por sus siglas en inglés) están adoptando la IA para transformar la manera en que usuarios sin conocimientos técnicos crean, editan y optimizan sitios web.
Perplexity Comet: The Agentic AI Browser Revolutionizing Productivity and Digital Research (Moving Beyond the Click Era)
Perplexity Comet ushers in a new era of AI-powered navigation, enabling users to perform complex tasks, synthesize information, and automate processes. It's a browser designed to boost the productivity of professionals, researchers, and marketing teams.
CAC: The metric that defines whether your marketing and sales strategy is profitable
Customer Acquisition Cost (CAC) has become one of the most important metrics for any company that wants to grow profitably. But when we talk about B2B companies, manufacturers, or industrial SMEs, CAC is not just a financial figure: it's a strategic tool for making key decisions about budget, channels, team, and growth rate.
How to create an Industrial Marketing Plan without losing your mind
Learn how to create an industrial marketing plan with a technical focus and measurable results. Define your ICP, optimize your CAC, generate qualified leads, and position yourself as a leader in your sector. A guide designed for industrial SMEs in Catalonia that want to grow methodically.
Ideal Customer Profile (ICP) and why it is key to your business strategy
Defining the Ideal Customer Profile (ICP) is not theory: it is a strategic decision that directly impacts sales, marketing and growth. This article shows you how to identify it, apply it and turn it into a key tool to better focus your resources and scale your business.
Business Model Canvas: the key tool for designing your business model
In times of change, thinking clearly is key. The Business Model Canvas allows you to align vision, value proposition and execution on a single sheet of paper. It is a visual strategic tool to create, analyze and improve business models. This guide shows you how to use it step by step with real examples and a practical approach for SME management teams.
The power of a multilingual website: why your SME should speak several languages
Your SME wants to grow in Europe? Then you need a multilingual website. This article explains how WPML and the correct use of hreflang can improve your international SEO, build more trust and open doors to new markets.
Datadog: a key company for understanding today’s digital economy
Datadog enters the S&P 500 as a company representative of a new generation of key players in the digital economy. What it does, what markets it operates in and why it is relevant to know if you work in digital environments and want to know more about how they really work.
Avada: The All-in-One Ecosystem and ThemeForest’s Best-Selling WordPress Builder
Avada is the best-selling premium theme of all time on ThemeForest. Launched in 2012, it quickly established itself as a complete website building ecosystem developed by ThemeFusion. It is not a simple template, but a versatile and powerful tool that allows you to create personalized websites without requiring advanced technical or programming knowledge.
Sprinklr: The Unified CXM Enterprise Platform – Complete Guide to the AI Solution for Global Corporations
Sprinklr represents an advanced model for unified customer experience management. In this article, we analyze its scope, its sentiment analysis technology, and the reasons why its use is limited to large organizations.
Midjourney: redefining creativity and graphic design in the era of generative AI
The rise of Midjourney illustrates how artificial intelligence is shifting the balance between technology and creativity. With millions of users and an efficiency-driven model, the platform is leading a new era in which design and visual production are being redefined by algorithms.
Shopify: e-commerce leader and second global CMS
Shopify has transformed e-commerce by offering an accessible, scalable, and user-centric platform. In this episode, we explore how its model empowers both small and medium-sized businesses and large brands, and why its focus on customer experience makes all the difference.
WordPress Beyond 60% Market Share: The Strategic Advantages of the World’s Most Popular CMS
WordPress has consolidated its absolute leadership as the most widely used CMS in the world, exceeding 60% market share. Its flexibility, open ecosystem, and enormous community have made it a strategic tool for both small businesses and large organizations. This chapter analyzes the keys to its success, its global economic impact, and its evolution toward a future increasingly integrated with artificial intelligence.
OpenAI looks for its “Google Chrome” moment with Atlas to challenge Google’s monopoly
OpenAI has taken a bold step in the browser wars with the launch of its new AI-powered tool, ChatGPT Atlas. Seeking its own "Google Chrome moment," this release has the stated goal of fundamentally transforming the way consumers browse the web and challenging Chrome's long-standing dominance.
How to act in the face of a communication crisis
In a scenario like the current one, where information circulates non-stop and digital conversations shape the reputation of organizations, a communication crisis can erupt at any moment.
Las 10 herramientas de inteligencia artificial más utilizadas de la actualidad
En 2025, la inteligencia artificial se consolida como una de las fuerzas más transformadoras en todos los sectores. Desde automatizar tareas cotidianas hasta redefinir la creatividad y el análisis de datos, la IA se posiciona como una aliada estratégica. En este articulo te presentamos una comparativa de las 10 herramientas de inteligencia artificial más potentes del momento, desarrolladas por empresas pioneras, analizando qué las hace únicas, sus ventajas, limitaciones y casos de uso.
Microfiber China relies on Smart Team for its digital strategy
Microfiber China, an international leader in microfiber products for sectors such as automotive, cosmetics, and professional cleaning, has entrusted us with the opportunity to boost its digital growth. The collaboration includes SEO optimization of its online assets, a multilingual content strategy, and the development of campaigns aimed at generating B2B demand in key markets.
Learning to breathe in the AI era: how to manage technological anxiety
Integrating AI is more like learning a language than taking a crash course: it requires practice, consistency, and tolerance for error. It's not about memorizing commands or mastering every tool, but rather understanding what we want to achieve with its help.
