Strategy · Digital strategy
When your website and social channels go their own way
Every channel
with its role
in the sale.
In industrial sales, buyers research online long before they call a supplier. We define the role your website, SEO, LinkedIn, email and campaigns play in your sales, in what order to activate them and how to measure them, so digital brings quality leads, not just visits.
What the strategy defines
The decisions that give your digital presence direction.
Because without a strategy, every action is an isolated experiment. A strategy defines where you’re going, which channels to use, what messages to convey, and how to measure your progress. Without that framework, it’s easy to waste time and money without seeing clear results.
The content plan is part of the strategy, not the strategy itself. The digital strategy encompasses business objectives, positioning, channel selection, key messages, resources, and metrics. The content plan is one of the tools used to implement it.
At a minimum, quarterly. The market changes, algorithms evolve, and business objectives adjust. A strategy that isn’t reviewed becomes obsolete. We incorporate regular reviews as part of the process, not as an add-on.
In theory, yes; in practice, no. In B2B, marketing and sales share the same goal: generating business. If they aren’t aligned in terms of messaging, customer profiles, and processes, marketing generates leads that sales fails to convert, and the effort is wasted.
It depends on the channels and objectives. Paid media campaigns can generate results in weeks; SEO or authority building require months. That’s why we design strategies with short-, medium-, and long-term actions, so we don’t depend on a single channel or a single timeframe.
We can do both. Some clients only need the strategy and implement it internally; others ask us to handle the full execution as well. We adapt our working model to your company’s needs at any given time.
What changes with a clear digital strategy
Digital stops being a shop window and starts bringing opportunities.
