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Business Plans

Strategy, technology and execution with a B2B vision

Business Plans

Strategy, technology and execution with a B2B vision

Business Plans2026-10-19T18:40:07+00:00
Editorial illustration: Business plans

Consulting · Business plans

When a major investment has to be decided

  • You are considering a new production line and need to know whether the numbers add up.
  • You want to launch your own product after years of manufacturing for others.
  • You have to present the project to partners, a bank or a grant programme.
  • The company is growing, but it isn’t clear which customers and products bring in margin.
  • A change in management means setting out where the company is heading.
  • Each year’s sales targets are set with no data behind them.

A plan with figures
you can
stand behind.

An expansion, a new product or a new business line ties up money for years. We analyse the market, the competition and the company’s capacity, and build a plan with clear assumptions, prudent forecasts and a roadmap that management, partners and banks can understand.

01

Starting diagnosis

We review customers, products, margins, costs and current capacity to see where the value lies and what is limiting growth.

02

Plan design

We set objectives, market, revenue model, sales plan and resources, backed by market and competitor analysis.

03

Forecasts and roadmap

We build revenue and cost scenarios, with milestones and indicators to track the plan and review it.

What the plan includes

A document to decide with, present with and track progress against.

Business model

Business model

What you sell, to whom, with what value proposition and how the company makes money in each line.

Feasibility

Feasibility

The project tested against the market, the competition and your real production and team capacity.

Revenue and margins

Revenue and margins

Prices, product mix and margins so that growth is profitable.

Sales plan

Sales plan

How customers will be won: channels, team, distributors and marketing investment.

Forecasts and scenarios

Forecasts and scenarios

Revenue, costs, investment and financing needs in a prudent and an ambitious scenario.

Roadmap

Roadmap

Phases, milestones, owners and indicators to carry out the plan and review it every quarter.

Can you help us execute the plan?2026-09-29T19:26:19+00:00

Yes. Smart Team can support you with the sales and marketing side of the plan, from launch to measuring results.

What do we receive at the end?2026-09-29T19:26:15+00:00

You receive the business model diagnosis, the feasibility analysis, the revenue model, the sales and marketing plan, the forecasts and a roadmap with milestones.

What information do you need from the company?2026-09-29T19:26:11+00:00

Sales, customer, pricing, cost and team data, as well as management’s goals. If the project is new, we work from the idea, the market and the initial assumptions.

Does it include financial forecasts?2026-09-29T19:26:06+00:00

Yes, we include forecasts of revenue, costs and resource needs. If you need a detailed financial model or accounting documentation, we can coordinate with your advisers.

Is it useful for a company that is already up and running?2026-09-29T19:26:02+00:00

Yes. Many companies need one to organise their growth, open a new business line or review a model that has stopped working.

How is this different from a go-to-market strategy?2026-09-29T19:25:58+00:00

A business plan defines whether the project is viable and how it will generate revenue. A go-to-market strategy sets out how to launch it: segments, messages, channels and launch plan. The usual approach is to work on the plan first and the launch afterwards.

What changes with a solid business plan

The investment is decided on clear assumptions and figures that can be reviewed.

  • You decide with data whether the project is worth the investment.
  • You present the project convincingly to partners and banks.
  • You prioritise products, customers and markets.
  • You set realistic sales targets.
  • You track progress with milestones and indicators.
Illustration of the team at work
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