Microsoft launches the Publisher Content Marketplace (PCM), a platform that allows publishers to license premium content to AI systems under transparent conditions, creating a sustainable economy for the agentic web.
Microfiber China relies on Smart Team for its digital strategy
Microfiber China, an international leader in microfiber products for sectors such as automotive, cosmetics, and professional cleaning, has entrusted us with the opportunity to boost its digital growth. The collaboration includes SEO optimization of its online assets, a multilingual content strategy, and the development of campaigns aimed at generating B2B demand in key markets.
Learning to breathe in the AI era: how to manage technological anxiety
Integrating AI is more like learning a language than taking a crash course: it requires practice, consistency, and tolerance for error. It's not about memorizing commands or mastering every tool, but rather understanding what we want to achieve with its help.
Inbound vs Outbound Marketing: diferencias clave y cuándo aplicar cada uno
En el universo del marketing digital, dos grandes enfoques se contraponen y complementan a la vez: el inbound y el outbound marketing. Ambos persiguen el mismo objetivo de atraer clientes y generar ventas, pero lo hacen desde filosofías y estrategias completamente distintas. Entender sus diferencias no solo es clave para elegir la mejor estrategia, sino también para combinarlas de forma inteligente y adaptada a las necesidades de cada negocio.
The Future of Search: From Google to Artificial Intelligence
The emergence of LLMs in our daily lives is distancing us from Google as the only avenue for digital discovery. Today, it's necessary to analyze the role artificial intelligence plays in the present and future of searches and what consequences it will have for businesses, brands, and users.
Microsoft explains how to optimize content to improve visibility in AI-powered search
Microsoft outlines how to boost “citability” in the AI era: organize by ideas, use clear H2/H3s, lists and Q&A blocks, add JSON-LD schema, and avoid walls of text or image-only data. Search isn’t dying—but growth is slowing. It’s time to compete smarter.
How to Build an Efficient Martech Stack for Your Company
Building an efficient martech stack is key to digital success. Discover how to select the right tools, avoid costly mistakes, and create an integrated technological ecosystem that drives your business results.
Content Marketing Trends for 2025
Content marketing is undergoing an unprecedented transformation. Discover the key trends that will define 2025: AI, advanced personalization, short-form video, and omnichannel strategies that will redefine the way we connect with audiences.
AI Applied to Content Marketing
Artificial intelligence has become a fundamental tool for content marketing. Discover how AI transforms digital strategies, its most powerful tools, and the future of this technological revolution.
CXM for Medium-Sized Businesses: What Can We Learn from Major Brands?
In an increasingly competitive digital environment, customer experience management —known as Customer Experience Management (CXM)— has gone from being a practice exclusive to large corporations to becoming a strategic benchmark for any company that wants to grow in an organized and professional manner.
B2B Marketing Agency in Barcelona: How to Choose It and Why It Makes a Difference
In a world where competition between companies is fierce and decision-making is increasingly rational, B2B (business to business) marketing has become a strategic discipline to achieve sales, positioning, and real growth. If you are looking for a B2B marketing agency that understands the specific characteristics of your sector, speaks your language, and focuses on concrete results, you are in the right place.
Hubspot CRM: The Best Tool for B2B SMEs
In a world where automation, data, and efficiency are key to success, choosing the right CRM has become one of the most important decisions a company can make. But we are not just talking about storing contacts and scheduling emails: we are talking about managing relationships, optimizing processes, and making smart decisions with real-time information. And this is where HubSpot CRM comes into play.
From blog to audio capsule: how to better leverage your efforts
The informational intermediation crisis demands giving more lives to content. At Smart Team we experiment with NotebookLM and Spotify to transform blog articles into brief, accessible and multiplatform audio capsules. A way to expand reach, gain efficiency and better connect with the audience.
SMarketing: How to Align Sales and Marketing in B2B Industrial Companies
SMarketing aligns marketing and sales under a single strategy in B2B industrial companies. It improves lead quality, accelerates closures, and reduces internal friction, achieving more efficient commercial processes and measurable results.
SEO, GEO and Synthetic Traffic: A Network Paradigm Shift
SEO doesn't disappear, but transforms with the arrival of LLMs and GEO. Web traffic will be increasingly "synthetic": machines that assess page credibility before facilitating the arrival of real users. A profound change that redefines digital positioning.
Why is outsourcing marketing and communications functions and processes so common?
In a complex and digitalized environment, having external partners allows companies to compete better, adapt quickly, and stay focused on what they do best.
LinkedIn as a B2B acquisition channel: the most effective tool for industrial SMEs in Europe
LinkedIn has become one of the most powerful tools for B2B recruitment. In this article, we explore how European industrial SMEs can leverage it to generate qualified leads, position themselves as leaders, and build strong business relationships.
Brand ambassadors: the most powerful (and underrated) strategy you have within your company
Today, more than ever, reputation and sustainable growth depend on the people who live the brand every day: leaders, managers, and engaged employees. These people—who speak with customers, participate in decision-making, and solve real problems—are the ones who can convey a company's soul more authentically than any campaign.
Substack or Medium? Crisis of information intermediation and opportunities for professional communication.
Technological disintermediation and the fragmentation of information consumption have weakened the traditional role of the media. In this context, platforms such as Substack and Medium offer companies and professionals the opportunity to become primary sources of authority, communicating directly with their audiences and bypassing intermediaries.
Chinese Artificial Intelligence: strategy, competition, and practical lessons
Chinese artificial intelligence is advancing steadily and following a clear strategy. It is worthwhile to know its ecosystem of tools and models as well as to understand that they offer us today opportunities that we can take advantage of if we keep a curious attitude.
HubSpot + ChatGPT: integración nativa que quiere redefinir el CRM
HubSpot se ha integrado de forma nativa con ChatGPT, permitiendo a todo tipo de empresas analizar sus datos de CRM mediante el uso de lenguaje natural. Esta innovación facilitará el acceso del mundo de las ventas y el marketing al potencial de la inteligencia artificial.
Cómo usar la inteligencia artificial en ventas B2B
La forma en que las empresas venden ha cambiado. En el mundo B2B, donde los ciclos de compra son complejos y los decisores exigen personalización y eficiencia, la inteligencia artificial en ventas B2B emerge como un diferenciador estratégico. No se trata solo de adoptar tecnología, sino de rediseñar completamente el enfoque comercial.
Agentes inteligentes: qué son, cómo funcionan y por qué son clave en la automatización moderna
La inteligencia artificial está transformando el mundo, y dentro de este universo tecnológico, los Agentes inteligentes destacan como una de las piezas más interesantes y útiles. No se trata solo de robots o asistentes virtuales como Siri o Alexa, sino de cualquier sistema —ya sea software o hardware— que pueda percibir su entorno, procesar información y tomar decisiones orientadas a cumplir ciertos objetivos específicos.
Ventas híbridas: cómo combinar lo digital con lo humano para cerrar más negocios
La transformación digital acelerada por la pandemia reconfiguró para siempre el comportamiento de los consumidores y la manera en que los equipos comerciales operan. Hoy, las ventas híbridas no son una tendencia, sino una necesidad estratégica para competir y escalar en entornos B2B y B2C. Esta nueva forma de vender combina lo mejor de los canales digitales con la riqueza de las interacciones humanas, creando un modelo más ágil, personalizable y eficiente.
Agentes de IA: la clave para la competitividad empresarial en 2025
En el cambiante entorno corporativo actual, las empresas que adoptan nuevas tecnologías con rapidez obtienen ventajas sustanciales sobre sus competidores. Entre estas innovaciones, los Agentes de IA emergen como herramientas transformadoras que están redefiniendo la productividad, la automatización y la toma de decisiones.
Fencia: construcción de valor en espacios complejos
Fencia actúa como un marketplace y genera un entorno digital de subastas públicas con trazabilidad, criterios objetivos de evaluación, verificación de usuarios e integración de información relevante sobre los activos y su contexto legal.En resumen, es una propuesta digital de espacio transaccional que pone en contacto vendedores con compradores y lo hace mediante un proceso que busca la eficiencia y que es ejemplo de transparencia.
